From K-Pop to cryptocurrency, the 2021 food trends proved that brands are more in-tune with the cultural zeitgeist than ever before.
One of the biggest food stories of 2021 was the sheer number of collaborations between fast food brands and celebrities. Perhaps the biggest of these collabs was the partnership between McDonald's and the Souther Korean supergroup, BTS. A similar collaboration was spearheaded by Tim Hortons and Justin Beiber to launch the aptly named 'Timbiebs.'
Of course, celebrities weren't the only way food brands managed to stay top of mind in 2021. As the 2021 food trends reveal, many brands jumped on buzz-worthy topics like NFTs and cryptocurrency. For instance, Pringles released a CryptoCrisp Flavored Pringles, which was a digital collectible available from the non-fungible token marketplace Rarible.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
