Etsy's drinkSAMMEE shop specializes in at-home Boba kits and bubble tea ingredients. Founded in California by Jasmine Chung, the brand makes Boba prep easy and addresses growing consumer desires for at-home versions of their favorite store-bought beverages. This consumer desire has been especially prevalent during the ongoing COVID-19 pandemic as social distancing safety measures continue.
Available in three flavor varieties -- Classic Black Tea, Jasmine Green Tea and Wild Thai Tea -- the kit is affordable and easy to use. In addition to The Milk Tea Leaves Boba Kit, the shop also offers a powder tea version.
Each kit includes loose-leaf tea leaves, uncooked Boba, a milk tea base with sugar and a non-dairy creamer. It also comes with 6 plastic straws or the option of 1 reusable straw that is sold with a convenient cleaning brush. Moreover, the kit includes a recipe manual and features enough ingredients to make up to 6 16oz beverages.
Key Themes Behind This Trend
- At-home Beverage Kit Trend
- The rise of at-home drink kits presents an opportunity for companies to create customizable, DIY versions of popular drinks for consumers to make at home.
- Sustainable Packaging Trend
- As consumers become more environmentally conscious, companies should explore innovative packaging options like reusable straws and eco-friendly materials to stand out in the market.
- Health and Wellness Trend
- Opportunities exist for companies to create at-home drink kits with health-boosting ingredients like Matcha or adaptogens to appeal to consumers looking for functional beverages.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry can capitalize on the rise of at-home drink kits by expanding into customizable, DIY versions of popular drinks to meet consumer demand.
- E-commerce Industry
- Online marketplaces like Etsy can offer unique, artisanal at-home drink kits that may not be available in traditional brick-and-mortar stores, leveraging convenience and accessibility for consumers.
- Sustainability Industry
- Opportunities exist for companies to create eco-friendly packaging options and offer reusable straws as a sustainable alternative to traditional single-use plastic items in the food and beverage industry.
