Social occasions can often bring with them the pressure to drink alcohol, so the Hiyo drinks have been created to offer consumers with an alternative option to enjoy. The drinks are reported by the brand to provide consumers with a flavor experience that is better than what you might find with alcoholic alternatives and are mindfully crafted with a range of beneficial ingredients. This includes natural nootropics, organic adaptogens and functional botanicals with just 25-calories, five-grams of sugar and zero alcohol in each can.
Co-Founder Evan Quinn spoke on the Hiyo drinks saying, "Since social pressure to drink is so prevalent and alternative non-alcoholic options are uninspiring, we created Hiyo to be a rewarding choice that people can enjoy in the moment and be proud of after. Hiyo is questioning societal expectations while actually making people feel good. And whether someone decides to drink less alcohol for a night, for months, or for forever, we’re making not drinking less black-and-white so that consumers can be comfortable and confident in their decisions.”