Trader Joe’s Mediterranean Dorade Comes in a Convenient Fish Tin
Katherine Pendrill — March 28, 2021 — Lifestyle
References: traderjoes
Canned fish is a great pantry staple and Trader Joe's wants to help consumers think beyond tuna with its new Mediterranean Dorade.
Dorade is the French name for what's known as Gilthead Sea Bream in English-speaking countries. Trader Joe’s Mediterranean Dorade takes this mild-flavored, white meat fish and offers it in the form of a snackable, shelf-stable tin. As Trader Joe's explains, "Our supplier hand-packs these full, skin-on fillets of Dorade very simply, with just olive oil and a touch of salt." The result is a great protein alternative that clocks in at 29g of protein and just 190 calories per one-tin serving. This makes the fish a great topper for everything from buttered slices of fresh baguette to green salads that need a little something extra.
Image Credit: Trader Joe's
Dorade is the French name for what's known as Gilthead Sea Bream in English-speaking countries. Trader Joe’s Mediterranean Dorade takes this mild-flavored, white meat fish and offers it in the form of a snackable, shelf-stable tin. As Trader Joe's explains, "Our supplier hand-packs these full, skin-on fillets of Dorade very simply, with just olive oil and a touch of salt." The result is a great protein alternative that clocks in at 29g of protein and just 190 calories per one-tin serving. This makes the fish a great topper for everything from buttered slices of fresh baguette to green salads that need a little something extra.
Image Credit: Trader Joe's
Trend Themes
1. Alternative Canned Fish - There is an opportunity to innovate alternative fish species, flavors and forms for canned fish products.
2. Healthy Convenience - There is an opportunity to deliver healthy and convenient snackable fish products to consumers via different packaging formats and merchandising strategies.
3. Pantry Staples Reinvented - There is an opportunity to reinvent classic pantry staples by expanding their flavor profile and offering new usage occasions.
Industry Implications
1. Seafood Industry - There is an opportunity for seafood industry players to identify and commercialize new, sustainable, and low-cost fish species that can offer health and convenience benefits to consumers.
2. Canned Food Industry - There is an opportunity for canned food industry players to innovate their product offerings by emphasizing convenience, healthy and portability attributes.
3. Snack Industry - There is an opportunity for snack industry players to diversify their product lines by focusing on healthy and protein-rich snack offerings with seafood ingredients.
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