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Exclusive Hybrid Flavor Sodas

MTN DEW Uproar is Available at Food Lion

— October 6, 2021 — Marketing
The MTN DEW Uproar soda is a new refreshment from the brand that's focused on providing consumers with a beverage that blends the signature flavor with some additional notes. The soda is arriving as an exclusive flavor that will only be available at Food Lion in the US and is paired with brazen branding that highlights an uproarious lion. The soda features the signature flavor of the refreshment, but with notes of berry and kiwi in the mix.

The MTN DEW Uproar soda launch was commented on by Senior Director of Marketing, PepsiCo Beverages North America (South Division) Jenny Figueroa who said, "Food Lion has been a longtime partner of MTN DEW, and we couldn't be more excited to bring them their first-ever exclusive DEW flavor innovation. DEW Nation is adventurous and bold, and we wanted to give our fans at Food Lion a unique flavor charged combination that reflects their discerning tastes. A delicious mouth-watering berry kiwi flavor with a DEW twist, MTN DEW Uproar is unlike any beverage ever tasted and bound to delight fans."

Image Credit: PepsiCo
Trend Themes
1. Exclusive Flavor Beverages - Opportunity for brands to partner with retailers to release unique and limited edition beverages, creating a new demand for consumers looking to try new and exciting flavors.
2. Flavor Fusion - Innovative trend of combining classic flavors with unique and unexpected ones, creating a new level of taste experience for soda and other beverage drinkers.
3. Limited Time Offer Innovations - Brands using limited time offers to create buzz around new products, tapping into consumers' fear of missing out and driving demand for a product that is only available for a short period of time.
Industry Implications
1. Retail - Opportunity for retailers to partner with beverage brands to release exclusive and innovative limited-time soda products, driving store traffic and sales.
2. Beverage - Continued innovation in flavor combinations of sodas and other non-alcoholic beverages, expanding market share through unique and exciting new offerings.
3. Marketing - Brands exploring creative marketing campaigns and partnerships to launch limited time offerings, driving consumer excitement and engagement with the brand.
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