American casual dining chain Applebee's has teamed up with PepsiCo to debut 'MTN DEW Dark Berry Bash,' a brand new, exclusive MTN DEW flavor that invites its drinkers to "surf galactic waves of sweetness and refreshment."
The experimental flavor blends blue raspberry and blackberry with MTN DEW's signature citrus blend to create a one-of-a-kind, "intergalactic" taste experience. “Applebee’s shares our passion for innovation and flavor, making them the ideal partner to help us create this new and exclusive MTN DEW experience for our loyal fan base,” said the Chief Marketing Officer at PepsiCo, Scott Finlow.
The exciting new MTN DEW flavor, which is currently being offered at select Applebee's, will be rolled out to 1,500 restaurants throughout the United States in the coming months.
Image Credit: Applebee's
What Makes This Trend Stand Out
- Cosmic Beverages
- The introduction of cosmic-themed beverages opens up opportunities for further experimentation and innovation of unique taste blends.
- Exclusive Collaborations
- Collaborating with partners to create exclusive beverage flavors can set businesses apart in the competitive food and beverage industry.
- Interstellar Marketing
- Incorporating out-of-this-world themes and marketing strategies can create excitement and buzz around new product launches.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore new and experimental flavors to capture the attention of consumers and remain competitive.
- Marketing and Advertising
- Marketing and advertising industries can use intergalactic themes to create innovative campaigns centered around new product launches.
- Hospitality
- The hospitality industry can incorporate exclusive beverage collaborations in their menus to create unique experiences for their guests.
