Top 100 Drinking Trends in September

From Watermelon-Flavored Spritz Beers to Non-Alcoholic Gins

The September 2021 drinking trends showcase a range of new and innovative ways to consume beverages. From non-alcoholic beverages to hybrid canned drinks, this list comprises several new industry products.

One noteworthy item on the list is a non-alcoholic pink gin. The Clean G Pink by Clean Co responds to the growing demands of non-alcoholic products from consumers who want interesting and tasty drinks without the intoxicating effects. This beverage showcases the playfulness that the beverage industry has embraced.

Another playful drink is the watermelon-flavored spritz-beer hybrid. Created by American brewery New Holland Brewing, the exciting hybrid summer seltzer lends from beer compositions to achieve a bold and hoppy flavor. This unique beverage comes in a convenient can to encourage consumers to bring originality to any party.

SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 82%
Freshness 11%
Toasted Brown Rice Whiskeys
CATEGORY
Lifestyle
Toasted Brown Rice Whiskeys
Female-Owned Whiskey Brands
CATEGORY
Lifestyle
Female-Owned Whiskey Brands
Premium Cask-Finished Rums
CATEGORY
Marketing
Premium Cask-Finished Rums
Early Pumpkin-Themed Beer Releases
CATEGORY
Lifestyle
Early Pumpkin-Themed Beer Releases
Cocktail-Style Hard Seltzers
CATEGORY
Lifestyle
Cocktail-Style Hard Seltzers
Pineapple-Infused Tequilas
CATEGORY
Lifestyle
Pineapple-Infused Tequilas
Boozy Pancake House Menus
CATEGORY
Lifestyle
Boozy Pancake House Menus
Donut-Inspired Beers
CATEGORY
Lifestyle
Donut-Inspired Beers
Mainstay Retro-Inspired Seltzers
CATEGORY
Lifestyle
Mainstay Retro-Inspired Seltzers
Celeb-Owned Liqueurs
CATEGORY
Pop Culture
Celeb-Owned Liqueurs
Plant-Based Pumpkin Cold Brews
CATEGORY
Lifestyle
Plant-Based Pumpkin Cold Brews
Noteworthy Cocktail Bars
CATEGORY
Lifestyle
Noteworthy Cocktail Bars
Pumpkin-Infused Smoothies
CATEGORY
Lifestyle
Pumpkin-Infused Smoothies
Unconventionally Flavored Stouts
CATEGORY
Lifestyle
Unconventionally Flavored Stouts
Naturally Caffeinated Juices
CATEGORY
Lifestyle
Naturally Caffeinated Juices
Nourishing Pumpkin Smoothies
CATEGORY
Lifestyle
Nourishing Pumpkin Smoothies
Beer-Backed Sports Equality Ads
CATEGORY
Lifestyle
Beer-Backed Sports Equality Ads
Birch Water Whiskey Mixers
CATEGORY
Lifestyle
Birch Water Whiskey Mixers
Premium Cold Brew Coffees
CATEGORY
Lifestyle
Premium Cold Brew Coffees
Exclusive Autumnal Whiskeys
CATEGORY
Lifestyle
Exclusive Autumnal Whiskeys
Climate-Conscious Alcoholic Drinks
CATEGORY
Eco
Climate-Conscious Alcoholic Drinks
Functional Elderberry Tonics
CATEGORY
Lifestyle
Functional Elderberry Tonics
Balanced Plant-Based Shakes
CATEGORY
Lifestyle
Balanced Plant-Based Shakes
Antioxidant-Packed Hard Seltzers
CATEGORY
Lifestyle
Antioxidant-Packed Hard Seltzers
Reusable Cotton Coffee Filters
CATEGORY
Eco
Reusable Cotton Coffee Filters
Vodka-Rosé Spirits
CATEGORY
Lifestyle
Vodka-Rosé Spirits
Virtual Winery Tours
CATEGORY
Art & Design
Virtual Winery Tours
Boxed Moscow Mules
CATEGORY
Lifestyle
Boxed Moscow Mules
Ready-to-Drink Aperitif Cocktails
CATEGORY
Marketing
Ready-to-Drink Aperitif Cocktails
Early Fall QSR Menus
CATEGORY
Lifestyle
Early Fall QSR Menus
Fruit-Flavored Asian Hard Seltzers
CATEGORY
Lifestyle
Fruit-Flavored Asian Hard Seltzers
Ultra-Hydrating Bottled Water
CATEGORY
Lifestyle
Ultra-Hydrating Bottled Water
Stout-Inspired Ice Creams
CATEGORY
Lifestyle
Stout-Inspired Ice Creams
Honeyed Sparkling Wines
CATEGORY
Lifestyle
Honeyed Sparkling Wines
Recycling Reward Campaigns
CATEGORY
Eco
Recycling Reward Campaigns
Rum Brand NFTs
CATEGORY
Lifestyle
Rum Brand NFTs
Ready-to-Drink Small Serving Cocktails
CATEGORY
Marketing
Ready-to-Drink Small Serving Cocktails
Watermelon-Flavored Spritz-Beer Hybrids
CATEGORY
Lifestyle
Watermelon-Flavored Spritz-Beer Hybrids
Flavor-Packed Hard Teas
CATEGORY
Marketing
Flavor-Packed Hard Teas
Revamped Cider Packaging
CATEGORY
Marketing
Revamped Cider Packaging
Premium Toronto-Based Restaurants
CATEGORY
Lifestyle
Premium Toronto-Based Restaurants
Supermodel-Owned Prosecco Brands
CATEGORY
Lifestyle
Supermodel-Owned Prosecco Brands
Caffeinated Cannabis Beverages
CATEGORY
Pop Culture
Caffeinated Cannabis Beverages
Park-Themed Food Containers
CATEGORY
Eco
Park-Themed Food Containers
Salted Caramel-Flavored Whiskeys
CATEGORY
Marketing
Salted Caramel-Flavored Whiskeys
Caffeinated Cannabis Beverage
CATEGORY
Lifestyle
Caffeinated Cannabis Beverage
Minimalist Brewery Headquarters
CATEGORY
Art & Design
Minimalist Brewery Headquarters
Health-Enhancing Shots
CATEGORY
Lifestyle
Health-Enhancing Shots
Boosted Plant-Powered Cold Brews
CATEGORY
Lifestyle
Boosted Plant-Powered Cold Brews
Non-Alcoholic Pink Gins
CATEGORY
Lifestyle
Non-Alcoholic Pink Gins
Alcohol Branded Vacation Contests
CATEGORY
Lifestyle
Alcohol Branded Vacation Contests
Sparkling Mezcal Cocktails
CATEGORY
Lifestyle
Sparkling Mezcal Cocktails
Alcohol Delivery Service
CATEGORY
Lifestyle
Alcohol Delivery Service
Clean-Label Protein Powders
CATEGORY
Lifestyle
Clean-Label Protein Powders
Refreshing Gin-Based Canned Cocktails
CATEGORY
Marketing
Refreshing Gin-Based Canned Cocktails
Canned Spritz Cocktails
CATEGORY
Lifestyle
Canned Spritz Cocktails
Alcohol-Enhancing Filtration Devices
CATEGORY
Lifestyle
Alcohol-Enhancing Filtration Devices
Stomach-Friendly Superfood Coffees
CATEGORY
Lifestyle
Stomach-Friendly Superfood Coffees
Microfoam Oat Beverages
CATEGORY
Lifestyle
Microfoam Oat Beverages
Free-From Tonic Water Mixers
CATEGORY
Lifestyle
Free-From Tonic Water Mixers
Sustainable Metal Whisky Boxes
CATEGORY
Eco
Sustainable Metal Whisky Boxes
Integrated Functional Mushroom Products
CATEGORY
Lifestyle
Integrated Functional Mushroom Products
Grown-Up Hard Sodas
CATEGORY
Lifestyle
Grown-Up Hard Sodas
Floral Cocktail Bars
CATEGORY
Lifestyle
Floral Cocktail Bars
Spicy-Sweet Ice Cream Treats
CATEGORY
Lifestyle
Spicy-Sweet Ice Cream Treats
Monster-Branded Beverages
CATEGORY
Lifestyle
Monster-Branded Beverages
Low-Calorie Energy Drinks
CATEGORY
Lifestyle
Low-Calorie Energy Drinks
Gin-Scented Bus Shelters
CATEGORY
Marketing
Gin-Scented Bus Shelters
Low-ABV Botanical Spirits
CATEGORY
Marketing
Low-ABV Botanical Spirits
Calibrated Canned Matcha Lattes
CATEGORY
Lifestyle
Calibrated Canned Matcha Lattes
Sparkling Functional Sodas
CATEGORY
Lifestyle
Sparkling Functional Sodas
Nature-Focused Whiskey Campaigns
CATEGORY
Lifestyle
Nature-Focused Whiskey Campaigns
Alcohol-Free Botanical Cocktails
CATEGORY
Lifestyle
Alcohol-Free Botanical Cocktails
Premium Tube-Packaged Cocktails
CATEGORY
Marketing
Premium Tube-Packaged Cocktails
Low-Alcohol Japanese Seltzers
CATEGORY
Lifestyle
Low-Alcohol Japanese Seltzers
Protein-Infused Water Drinks
CATEGORY
Lifestyle
Protein-Infused Water Drinks
Resignation-Themed Canned Cocktails
CATEGORY
Lifestyle
Resignation-Themed Canned Cocktails
Seltzer Energy Drink Hybrids
CATEGORY
Lifestyle
Seltzer Energy Drink Hybrids
Sparkling Dealcoholized Wines
CATEGORY
Lifestyle
Sparkling Dealcoholized Wines
Community-Focused Pop-Up Markets
CATEGORY
Lifestyle
Community-Focused Pop-Up Markets
Functional Tea Beverages
CATEGORY
Lifestyle
Functional Tea Beverages
Bartender-Quality Boxed Cocktails
CATEGORY
Lifestyle
Bartender-Quality Boxed Cocktails
Hyper-Limited Beer Cans
CATEGORY
Marketing
Hyper-Limited Beer Cans
Uplifting Probiotic Drinks
CATEGORY
Lifestyle
Uplifting Probiotic Drinks
Elegant Iridescent Glassware
CATEGORY
Art & Design
Elegant Iridescent Glassware
Ready-to-Drink Immunity Coffees
CATEGORY
Lifestyle
Ready-to-Drink Immunity Coffees
Globally Inspired Aperitif Campaigns
CATEGORY
Lifestyle
Globally Inspired Aperitif Campaigns
Social Media-Inspired Lemonades
CATEGORY
Lifestyle
Social Media-Inspired Lemonades
Portable Carbonated Water Makers
CATEGORY
Lifestyle
Portable Carbonated Water Makers
Branded Social Distance Events
CATEGORY
Lifestyle
Branded Social Distance Events
Health-Focused Cultural Centers
CATEGORY
Lifestyle
Health-Focused Cultural Centers
Citrusy Revamped Whiskey Spirits
CATEGORY
Marketing
Citrusy Revamped Whiskey Spirits
At-Home Entertaining Partnerships
CATEGORY
Lifestyle
At-Home Entertaining Partnerships
QR Code Caps
CATEGORY
Lifestyle
QR Code Caps
Smart Retail Fridges
CATEGORY
Business
Smart Retail Fridges
Urban Beach Pop-Ups
CATEGORY
Lifestyle
Urban Beach Pop-Ups
Outdoor Recyclable Coolers
CATEGORY
Lifestyle
Outdoor Recyclable Coolers
Storytelling Wine Displays
CATEGORY
Business
Storytelling Wine Displays
Experiential Coffee Houses
CATEGORY
Art & Design
Experiential Coffee Houses

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