Top 100 Drinking Trends in September

From Watermelon-Flavored Spritz Beers to Non-Alcoholic Gins

— October 15, 2021 — Lifestyle
The September 2021 drinking trends showcase a range of new and innovative ways to consume beverages. From non-alcoholic beverages to hybrid canned drinks, this list comprises several new industry products.

One noteworthy item on the list is a non-alcoholic pink gin. The Clean G Pink by Clean Co responds to the growing demands of non-alcoholic products from consumers who want interesting and tasty drinks without the intoxicating effects. This beverage showcases the playfulness that the beverage industry has embraced.

Another playful drink is the watermelon-flavored spritz-beer hybrid. Created by American brewery New Holland Brewing, the exciting hybrid summer seltzer lends from beer compositions to achieve a bold and hoppy flavor. This unique beverage comes in a convenient can to encourage consumers to bring originality to any party.
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Score
Popularity
Activity
Freshness
99
Toasted Brown Rice Whiskeys
Toasted Brown Rice Whiskeys
Basil Hayden Toast Challenges Preconceived Notions of American Whiskey
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98
Female-Owned Whiskey Brands
Female-Owned Whiskey Brands
Happenstance Whiskey is a Brand New Bourbon Loaded With Flavor
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97
Premium Cask-Finished Rums
Premium Cask-Finished Rums
The Bacardi Reserva Ocho Sherry Cask Finish is Smooth and Flavorful
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96
Early Pumpkin-Themed Beer Releases
Early Pumpkin-Themed Beer Releases
Four Peaks Brewing Co. Debuts 'Pumpkin Porter' One Month Early
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95
Cocktail-Style Hard Seltzers
Cocktail-Style Hard Seltzers
YOXI's Lime Agave Ranch Water Takes After a Popular Mixed Drink
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94
Pineapple-Infused Tequilas
Pineapple-Infused Tequilas
Rooster Rojo Has Released a New 'Smoked Pineapple Infused Añejo'
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93
Boozy Pancake House Menus
Boozy Pancake House Menus
Select IHOP Restaurants are Serving Beer, Wine and Champagne
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92
Donut-Inspired Beers
Donut-Inspired Beers
Dunkin' and Harpoon Created Three Beers Inspired by Menu Items
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91
Mainstay Retro-Inspired Seltzers
Mainstay Retro-Inspired Seltzers
Bud Light Seltzer Announces Its Retro Pack is Here to Stay
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90
Plant-Based Pumpkin Cold Brews
Plant-Based Pumpkin Cold Brews
Peet's Coffee Created a Pumpkin Oat Foam Cold Brew for the Fall
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89
Celeb-Owned Liqueurs
Celeb-Owned Liqueurs
Mariah Carey Launches New Line of Irish Cream Liqueur Called 'Black Irish'
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88
Noteworthy Cocktail Bars
Noteworthy Cocktail Bars
Edinburgh's Newest Bar Insomnia Strictly Serves Espresso Martinis
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87
Pumpkin-Infused Smoothies
Pumpkin-Infused Smoothies
Smoothie King Debuts its Cult Favorite Pumpkin Line and More
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86
Unconventionally Flavored Stouts
Unconventionally Flavored Stouts
The Newest Bourbon County Stouts Have Creative Flavors
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85
Beer-Backed Sports Equality Ads
Beer-Backed Sports Equality Ads
Michelob ULTRA Commits $100M to Support Gender Equality in Sports
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84
Naturally Caffeinated Juices
Naturally Caffeinated Juices
Jamba Launches New 'Gotcha Matcha' and 'Bold 'n Cold Brew' Beverages
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83
Nourishing Pumpkin Smoothies
Nourishing Pumpkin Smoothies
Clean Juice's The Pumpkin One Shares a Wholesome Taste of Fall
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82
Birch Water Whiskey Mixers
Birch Water Whiskey Mixers
Birkentree Highland Birchwater Complements Single Malts
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81
Premium Cold Brew Coffees
Premium Cold Brew Coffees
Taco John's Now Offers Premium Cold Brew Coffee
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80
Climate-Conscious Alcoholic Drinks
Climate-Conscious Alcoholic Drinks
Researchers Have Created a Drink Made from Used Coffee Grounds
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79
Exclusive Autumnal Whiskeys
Exclusive Autumnal Whiskeys
Jack Daniel's 'Tennessee Travelers' Celebrate Global Travel
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78
Functional Elderberry Tonics
Functional Elderberry Tonics
Shire City Herbals' Apple Cider Vinegar Beverage Supports Wellness
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77
Antioxidant-Packed Hard Seltzers
Antioxidant-Packed Hard Seltzers
BubbleMe is an Easy-Drinking Hard Seltzer Made in Hong Kong
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76
Balanced Plant-Based Shakes
Balanced Plant-Based Shakes
Kyäni Origin is a Natural, Macronutrient-Balanced Shake
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75
Reusable Cotton Coffee Filters
Reusable Cotton Coffee Filters
CoffeeSock Rethinks the Way We Make Coffee Everyday
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74
Vodka-Rosé Spirits
Vodka-Rosé Spirits
Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique
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73
Virtual Winery Tours
Virtual Winery Tours
VIK Vineyard Plans to Attract New Guests Through a Unique Virtual Tour
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72
Ready-to-Drink Aperitif Cocktails
Ready-to-Drink Aperitif Cocktails
Campari Soda is Now Available from the Brand in Premixed Bottles
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71
Boxed Moscow Mules
Boxed Moscow Mules
Crafthouse Cocktails in a Box are Ready to Pour and Enjoy
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70
Early Fall QSR Menus
Early Fall QSR Menus
Starbucks Anticipates Fall with the Return of Pumpkin and More
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69
Fruit-Flavored Asian Hard Seltzers
Fruit-Flavored Asian Hard Seltzers
Nectar Hard Seltzer Makes Flavors Like Yuzu & Mandarin
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68
Ultra-Hydrating Bottled Water
Ultra-Hydrating Bottled Water
Essentia Water Is Infused with Electrolytes for Better Hydration
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67
Honeyed Sparkling Wines
Honeyed Sparkling Wines
Heineken's Comb & Hive is a Fizzy Drink Made with Wildflower Honey
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66
Stout-Inspired Ice Creams
Stout-Inspired Ice Creams
Chonky Boi Ice Cream Was Flavor Inspired by a Stout Series from Pontoon
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65
Recycling Reward Campaigns
Recycling Reward Campaigns
Coca-Cola is Rewarding Recyclers with Bikes and E-Scooters
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64
Rum Brand NFTs
Rum Brand NFTs
Bacardi and Photographer Cam Kirk Created the Brand's First NFT Asset
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63
Ready-to-Drink Small Serving Cocktails
Ready-to-Drink Small Serving Cocktails
BeTini Minis Come in Four-Packs of 200ml Bottles
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62
Flavor-Packed Hard Teas
Flavor-Packed Hard Teas
The Twelve5 Rebel Hard Tea is 100-Calories Per Can
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61
Watermelon-Flavored Spritz-Beer Hybrids
Watermelon-Flavored Spritz-Beer Hybrids
New Holland Brewing Launches the 'Watermelon Spritz'
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60
Revamped Cider Packaging
Revamped Cider Packaging
Cornish Orchards Pays Homage to its Roots With New Packaging and More
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59
Premium Toronto-Based Restaurants
Premium Toronto-Based Restaurants
Chotto Matte Recently Debuted a New Menu Just in Time for TIFF
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58
Supermodel-Owned Prosecco Brands
Supermodel-Owned Prosecco Brands
Della Vite Releases Premium Magnums To Celebrate 'Prosecco Day'
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57
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
Cann's Passion Peach Mate Was Created with Tove Lo
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56
Salted Caramel-Flavored Whiskeys
Salted Caramel-Flavored Whiskeys
Duke & Dame’s Salted Caramel Flavored Whiskey is 100% Natural
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55
Park-Themed Food Containers
Park-Themed Food Containers
Tupperware's Limited-Edition Products Encourage Waste-Free Adventures
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54
Caffeinated Cannabis Beverage
Caffeinated Cannabis Beverage
Cann and Tove Lo Collaborate On the Peach Passion Mate
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53
Minimalist Brewery Headquarters
Minimalist Brewery Headquarters
Wondrous Brewing Company Launched its New Headquarters
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52
Health-Enhancing Shots
Health-Enhancing Shots
'Uncle Matt's Organic' Recently Launched a Line of Health-Enhancing Shots
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51
Boosted Plant-Powered Cold Brews
Boosted Plant-Powered Cold Brews
REBBL Stacked Coffee Enhances Fair Trade Coffee with Benefits
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50
Non-Alcoholic Pink Gins
Non-Alcoholic Pink Gins
Clean G Pink by Clean Co is Low in Calories and Free from Sugar
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49
Alcohol Branded Vacation Contests
Alcohol Branded Vacation Contests
The Winner of the Aperol Spritz Contest Will Travel to Italy
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48
Canned Spritz Cocktails
Canned Spritz Cocktails
Spritz Society Modernizes the Classic Spritz
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47
Sparkling Mezcal Cocktails
Sparkling Mezcal Cocktails
Elenita's Ready-to-Drink Mezcal Cocktails Feature Natural Juices
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46
Refreshing Gin-Based Canned Cocktails
Refreshing Gin-Based Canned Cocktails
The CANTEEN Gin Spritz Comes in Three Flavor Options
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45
Clean-Label Protein Powders
Clean-Label Protein Powders
Ascent Plant Protein Supports Cleaning Eating
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44
Alcohol Delivery Service
Alcohol Delivery Service
7-Eleven Has Partnered with Minibar Delivery in a Alcohol Delivery Pilot
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43
Alcohol-Enhancing Filtration Devices
Alcohol-Enhancing Filtration Devices
The 'Classy Spirits' Alcohol Filtration System is Easy to Use
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42
Stomach-Friendly Superfood Coffees
Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients
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41
Microfoam Oat Beverages
Microfoam Oat Beverages
Bluestone Lane's Draught Oat Flat White is Made with a Barista Blend
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40
Free-From Tonic Water Mixers
Free-From Tonic Water Mixers
Nexba Sugar-Free Tonic Water Comes in Two Flavors
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39
Sustainable Metal Whisky Boxes
Sustainable Metal Whisky Boxes
Dewar’s Scotch Whisky Packaging Designs are Eco-Friendly
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38
Integrated Functional Mushroom Products
Integrated Functional Mushroom Products
Earth & Star Expands its Portfolio with Coffee and More
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37
Grown-Up Hard Sodas
Grown-Up Hard Sodas
The Boston Beer Company and PepsiCo Collaborated on HARD MTN DEW
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36
Spicy-Sweet Ice Cream Treats
Spicy-Sweet Ice Cream Treats
The Cheetos Flamin' Hot Ice Cream & Shake Mash Up Unexpected Flavors
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35
Floral Cocktail Bars
Floral Cocktail Bars
Fleuriste ST~GERMAIN is a Flower Shop and Cocktail Bar
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34
Monster-Branded Beverages
Monster-Branded Beverages
Sports Nutrition Brand, Frankenstein Energy, Embraces a Unique Look
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33
Low-Calorie Energy Drinks
Low-Calorie Energy Drinks
DD Beverage Co. Launches New Energy Drink Brand Called 'GRIZZLY Energy'
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32
Gin-Scented Bus Shelters
Gin-Scented Bus Shelters
Hendrick's Branded Bus Stops Refresh with a Gin Cucumber Lemonade Aroma
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31
Low-ABV Botanical Spirits
Low-ABV Botanical Spirits
TRØVE Makes Juicy, Calorie-Light Spirits with Less Alcohol
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30
Calibrated Canned Matcha Lattes
Calibrated Canned Matcha Lattes
Taika's Functional Matcha Latte is Made with Macadamia Milk
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29
Sparkling Functional Sodas
Sparkling Functional Sodas
REBBL POP's Plant-Powered Ingredients Bolster Immune & Digestive Health
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28
Nature-Focused Whiskey Campaigns
Nature-Focused Whiskey Campaigns
Windsor Canadian Whiskey Wants Customers to 'Enjoy It Out There'
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27
Alcohol-Free Botanical Cocktails
Alcohol-Free Botanical Cocktails
Finery 0% Non-Alcoholic Cocktails Feature Extracts & Tinctures
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26
Low-Alcohol Japanese Seltzers
Low-Alcohol Japanese Seltzers
Sapporo's Water Sour is a Dry, Low-Calorie Alcoholic Seltzer
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25
Premium Tube-Packaged Cocktails
Premium Tube-Packaged Cocktails
Bols Ready to Enjoy Cocktails Come in Five Signature Flavors
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24
Seltzer Energy Drink Hybrids
Seltzer Energy Drink Hybrids
Three Yale Students Launched an Energizing Soda Brand Called 'Seltz'
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23
Protein-Infused Water Drinks
Protein-Infused Water Drinks
PWR LIFT Shares a Boost with Refreshing Fruit Flavors
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22
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
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21
Sparkling Dealcoholized Wines
Sparkling Dealcoholized Wines
0.5% ABV Wild Life Botanicals is Low in Calories
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20
Functional Tea Beverages
Functional Tea Beverages
Happy Being's Functional Beverages are Made with White Tea
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19
Community-Focused Pop-Up Markets
Community-Focused Pop-Up Markets
Buchanan's La Reunión Celebrates Local Hispanic Culture
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18
Bartender-Quality Boxed Cocktails
Bartender-Quality Boxed Cocktails
Boxology Cocktails Provide the Mixology Experience in a Box
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17
Hyper-Limited Beer Cans
Hyper-Limited Beer Cans
Colombian Artist J Balvin & Miller Lite Collaborated on ¡Es Jose Time!
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16
Uplifting Probiotic Drinks
Uplifting Probiotic Drinks
Sunny Culture's Water Kefir Supports the Gut-Brain Connection
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15
Elegant Iridescent Glassware
Elegant Iridescent Glassware
The Aura Collection Elevates the Home Bar Experience
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14
Ready-to-Drink Immunity Coffees
Ready-to-Drink Immunity Coffees
Iconic Immunity Coffee Shares Protein, Zinc, Vitamin C & More
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13
Globally Inspired Aperitif Campaigns
Globally Inspired Aperitif Campaigns
Aperol Spritz is Bringing a Taste of Italy to Canadians
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12
Social Media-Inspired Lemonades
Social Media-Inspired Lemonades
TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
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11
Portable Carbonated Water Makers
Portable Carbonated Water Makers
Bottle+ Creates Sparkling Water on the Go
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10
Branded Social Distance Events
Branded Social Distance Events
Absolut Watermelon Organized a Pop-Up Event in a Toronto Park
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9
Health-Focused Cultural Centers
Health-Focused Cultural Centers
Triptyque Architecture's New Mixed-Use Complex Redefines Health
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8
Citrusy Revamped Whiskey Spirits
Citrusy Revamped Whiskey Spirits
Jameson Orange Features a Low-Sugar Formulation
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7
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
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6
QR Code Caps
QR Code Caps
Nestlé Milo Teen Protein Drinks Engage Gen Z Consumers Via Packaging
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5
Smart Retail Fridges
Smart Retail Fridges
Micron Smart Vending's Machines Let Users Access Scan Codes to Access Items
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4
Urban Beach Pop-Ups
Urban Beach Pop-Ups
Aperol's Pop-Up Brings the Italian Beach Experience to the UK
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3
Outdoor Recyclable Coolers
Outdoor Recyclable Coolers
The Wooly Eco-Friendly Cooler Uses Wool for Insulation
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2
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
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1
Experiential Coffee Houses
Experiential Coffee Houses
Taste Space Designed a Café That Invites Customers on a Coffee Journey
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