Ideas
Explore the world's #1 largest database of ideas and innovations, with 430,380 inspiring examples.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,485 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,485 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 310,605 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,153 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 430,380 cutting edge ideas.

Top 100 Drinking Trends in September

From Watermelon-Flavored Spritz Beers to Non-Alcoholic Gins

— October 15, 2021 — Lifestyle
The September 2021 drinking trends showcase a range of new and innovative ways to consume beverages. From non-alcoholic beverages to hybrid canned drinks, this list comprises several new industry products.

One noteworthy item on the list is a non-alcoholic pink gin. The Clean G Pink by Clean Co responds to the growing demands of non-alcoholic products from consumers who want interesting and tasty drinks without the intoxicating effects. This beverage showcases the playfulness that the beverage industry has embraced.

Another playful drink is the watermelon-flavored spritz-beer hybrid. Created by American brewery New Holland Brewing, the exciting hybrid summer seltzer lends from beer compositions to achieve a bold and hoppy flavor. This unique beverage comes in a convenient can to encourage consumers to bring originality to any party.
7.2
Score
Popularity
Activity
Freshness
100
Toasted Brown Rice Whiskeys
Toasted Brown Rice Whiskeys
Basil Hayden Toast Challenges Preconceived Notions of American Whiskey
<
99
Female-Owned Whiskey Brands
Female-Owned Whiskey Brands
Happenstance Whiskey is a Brand New Bourbon Loaded With Flavor
<
98
Premium Cask-Finished Rums
Premium Cask-Finished Rums
The Bacardi Reserva Ocho Sherry Cask Finish is Smooth and Flavorful
<
97
Plant-Based Pumpkin Cold Brews
Plant-Based Pumpkin Cold Brews
Peet's Coffee Created a Pumpkin Oat Foam Cold Brew for the Fall
<
96
Cocktail-Style Hard Seltzers
Cocktail-Style Hard Seltzers
YOXI's Lime Agave Ranch Water Takes After a Popular Mixed Drink
<
95
Pumpkin-Infused Smoothies
Pumpkin-Infused Smoothies
Smoothie King Debuts its Cult Favorite Pumpkin Line and More
<
94
Early Pumpkin-Themed Beer Releases
Early Pumpkin-Themed Beer Releases
Four Peaks Brewing Co. Debuts 'Pumpkin Porter' One Month Early
<
93
Boozy Pancake House Menus
Boozy Pancake House Menus
Select IHOP Restaurants are Serving Beer, Wine and Champagne
<
92
Naturally Caffeinated Juices
Naturally Caffeinated Juices
Jamba Launches New 'Gotcha Matcha' and 'Bold 'n Cold Brew' Beverages
<
91
Pineapple-Infused Tequilas
Pineapple-Infused Tequilas
Rooster Rojo Has Released a New 'Smoked Pineapple Infused Añejo'
<
90
Beer-Backed Sports Equality Ads
Beer-Backed Sports Equality Ads
Michelob ULTRA Commits $100M to Support Gender Equality in Sports
<
89
Mainstay Retro-Inspired Seltzers
Mainstay Retro-Inspired Seltzers
Bud Light Seltzer Announces Its Retro Pack is Here to Stay
<
88
Celeb-Owned Liqueurs
Celeb-Owned Liqueurs
Mariah Carey Launches New Line of Irish Cream Liqueur Called 'Black Irish'
<
87
Climate-Conscious Alcoholic Drinks
Climate-Conscious Alcoholic Drinks
Researchers Have Created a Drink Made from Used Coffee Grounds
<
86
Unconventionally Flavored Stouts
Unconventionally Flavored Stouts
The Newest Bourbon County Stouts Have Creative Flavors
<
85
Donut-Inspired Beers
Donut-Inspired Beers
Dunkin' and Harpoon Created Three Beers Inspired by Menu Items
<
84
Antioxidant-Packed Hard Seltzers
Antioxidant-Packed Hard Seltzers
BubbleMe is an Easy-Drinking Hard Seltzer Made in Hong Kong
<
83
Premium Cold Brew Coffees
Premium Cold Brew Coffees
Taco John's Now Offers Premium Cold Brew Coffee
<
82
Functional Elderberry Tonics
Functional Elderberry Tonics
Shire City Herbals' Apple Cider Vinegar Beverage Supports Wellness
<
81
Noteworthy Cocktail Bars
Noteworthy Cocktail Bars
Edinburgh's Newest Bar Insomnia Strictly Serves Espresso Martinis
<
80
Vodka-Rosé Spirits
Vodka-Rosé Spirits
Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique
<
79
Birch Water Whiskey Mixers
Birch Water Whiskey Mixers
Birkentree Highland Birchwater Complements Single Malts
<
78
Nourishing Pumpkin Smoothies
Nourishing Pumpkin Smoothies
Clean Juice's The Pumpkin One Shares a Wholesome Taste of Fall
<
77
Ready-to-Drink Aperitif Cocktails
Ready-to-Drink Aperitif Cocktails
Campari Soda is Now Available from the Brand in Premixed Bottles
<
76
Honeyed Sparkling Wines
Honeyed Sparkling Wines
Heineken's Comb & Hive is a Fizzy Drink Made with Wildflower Honey
<
75
Gin-Scented Bus Shelters
Gin-Scented Bus Shelters
Hendrick's Branded Bus Stops Refresh with a Gin Cucumber Lemonade Aroma
<
74
Reusable Cotton Coffee Filters
Reusable Cotton Coffee Filters
CoffeeSock Rethinks the Way We Make Coffee Everyday
<
73
Stout-Inspired Ice Creams
Stout-Inspired Ice Creams
Chonky Boi Ice Cream Was Flavor Inspired by a Stout Series from Pontoon
<
72
Supermodel-Owned Prosecco Brands
Supermodel-Owned Prosecco Brands
Della Vite Releases Premium Magnums To Celebrate 'Prosecco Day'
<
71
Boxed Moscow Mules
Boxed Moscow Mules
Crafthouse Cocktails in a Box are Ready to Pour and Enjoy
<
70
Early Fall QSR Menus
Early Fall QSR Menus
Starbucks Anticipates Fall with the Return of Pumpkin and More
<
69
Premium Toronto-Based Restaurants
Premium Toronto-Based Restaurants
Chotto Matte Recently Debuted a New Menu Just in Time for TIFF
<
68
Canned Spritz Cocktails
Canned Spritz Cocktails
Spritz Society Modernizes the Classic Spritz
<
67
Ultra-Hydrating Bottled Water
Ultra-Hydrating Bottled Water
Essentia Water Is Infused with Electrolytes for Better Hydration
<
66
Fruit-Flavored Asian Hard Seltzers
Fruit-Flavored Asian Hard Seltzers
Nectar Hard Seltzer Makes Flavors Like Yuzu & Mandarin
<
65
Revamped Cider Packaging
Revamped Cider Packaging
Cornish Orchards Pays Homage to its Roots With New Packaging and More
<
64
Exclusive Autumnal Whiskeys
Exclusive Autumnal Whiskeys
Jack Daniel's 'Tennessee Travelers' Celebrate Global Travel
<
63
Spicy-Sweet Ice Cream Treats
Spicy-Sweet Ice Cream Treats
The Cheetos Flamin' Hot Ice Cream & Shake Mash Up Unexpected Flavors
<
62
Stomach-Friendly Superfood Coffees
Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients
<
61
Alcohol Branded Vacation Contests
Alcohol Branded Vacation Contests
The Winner of the Aperol Spritz Contest Will Travel to Italy
<
60
Park-Themed Food Containers
Park-Themed Food Containers
Tupperware's Limited-Edition Products Encourage Waste-Free Adventures
<
59
Ready-to-Drink Small Serving Cocktails
Ready-to-Drink Small Serving Cocktails
BeTini Minis Come in Four-Packs of 200ml Bottles
<
58
Monster-Branded Beverages
Monster-Branded Beverages
Sports Nutrition Brand, Frankenstein Energy, Embraces a Unique Look
<
57
Recycling Reward Campaigns
Recycling Reward Campaigns
Coca-Cola is Rewarding Recyclers with Bikes and E-Scooters
<
56
Free-From Tonic Water Mixers
Free-From Tonic Water Mixers
Nexba Sugar-Free Tonic Water Comes in Two Flavors
<
55
Health-Enhancing Shots
Health-Enhancing Shots
'Uncle Matt's Organic' Recently Launched a Line of Health-Enhancing Shots
<
54
Rum Brand NFTs
Rum Brand NFTs
Bacardi and Photographer Cam Kirk Created the Brand's First NFT Asset
<
53
Sustainable Metal Whisky Boxes
Sustainable Metal Whisky Boxes
Dewar’s Scotch Whisky Packaging Designs are Eco-Friendly
<
52
Flavor-Packed Hard Teas
Flavor-Packed Hard Teas
The Twelve5 Rebel Hard Tea is 100-Calories Per Can
<
51
Salted Caramel-Flavored Whiskeys
Salted Caramel-Flavored Whiskeys
Duke & Dame’s Salted Caramel Flavored Whiskey is 100% Natural
<
50
Watermelon-Flavored Spritz-Beer Hybrids
Watermelon-Flavored Spritz-Beer Hybrids
New Holland Brewing Launches the 'Watermelon Spritz'
<
49
Microfoam Oat Beverages
Microfoam Oat Beverages
Bluestone Lane's Draught Oat Flat White is Made with a Barista Blend
<
48
Sparkling Mezcal Cocktails
Sparkling Mezcal Cocktails
Elenita's Ready-to-Drink Mezcal Cocktails Feature Natural Juices
<
47
Balanced Plant-Based Shakes
Balanced Plant-Based Shakes
Kyäni Origin is a Natural, Macronutrient-Balanced Shake
<
46
Virtual Winery Tours
Virtual Winery Tours
VIK Vineyard Plans to Attract New Guests Through a Unique Virtual Tour
<
45
Low-Calorie Energy Drinks
Low-Calorie Energy Drinks
DD Beverage Co. Launches New Energy Drink Brand Called 'GRIZZLY Energy'
<
44
Refreshing Gin-Based Canned Cocktails
Refreshing Gin-Based Canned Cocktails
The CANTEEN Gin Spritz Comes in Three Flavor Options
<
43
Boosted Plant-Powered Cold Brews
Boosted Plant-Powered Cold Brews
REBBL Stacked Coffee Enhances Fair Trade Coffee with Benefits
<
42
Caffeinated Cannabis Beverage
Caffeinated Cannabis Beverage
Cann and Tove Lo Collaborate On the Peach Passion Mate
<
41
Alcohol-Enhancing Filtration Devices
Alcohol-Enhancing Filtration Devices
The 'Classy Spirits' Alcohol Filtration System is Easy to Use
<
40
Calibrated Canned Matcha Lattes
Calibrated Canned Matcha Lattes
Taika's Functional Matcha Latte is Made with Macadamia Milk
<
39
Minimalist Brewery Headquarters
Minimalist Brewery Headquarters
Wondrous Brewing Company Launched its New Headquarters
<
38
Low-ABV Botanical Spirits
Low-ABV Botanical Spirits
TRØVE Makes Juicy, Calorie-Light Spirits with Less Alcohol
<
37
Carbon-Negative Tea Collections
Carbon-Negative Tea Collections
Greenypeeps Made the World's First Carbon Negative Tea & Infusions
<
36
Alcohol-Free Botanical Cocktails
Alcohol-Free Botanical Cocktails
Finery 0% Non-Alcoholic Cocktails Feature Extracts & Tinctures
<
35
Clean-Label Protein Powders
Clean-Label Protein Powders
Ascent Plant Protein Supports Cleaning Eating
<
34
Low-Alcohol Japanese Seltzers
Low-Alcohol Japanese Seltzers
Sapporo's Water Sour is a Dry, Low-Calorie Alcoholic Seltzer
<
33
Alcohol Delivery Service
Alcohol Delivery Service
7-Eleven Has Partnered with Minibar Delivery in a Alcohol Delivery Pilot
<
32
Non-Alcoholic Pink Gins
Non-Alcoholic Pink Gins
Clean G Pink by Clean Co is Low in Calories and Free from Sugar
<
31
Nature-Focused Whiskey Campaigns
Nature-Focused Whiskey Campaigns
Windsor Canadian Whiskey Wants Customers to 'Enjoy It Out There'
<
30
Integrated Functional Mushroom Products
Integrated Functional Mushroom Products
Earth & Star Expands its Portfolio with Coffee and More
<
29
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
Cann's Passion Peach Mate Was Created with Tove Lo
<
28
Globally Inspired Aperitif Campaigns
Globally Inspired Aperitif Campaigns
Aperol Spritz is Bringing a Taste of Italy to Canadians
<
27
Sparkling Functional Sodas
Sparkling Functional Sodas
REBBL POP's Plant-Powered Ingredients Bolster Immune & Digestive Health
<
26
Grown-Up Hard Sodas
Grown-Up Hard Sodas
The Boston Beer Company and PepsiCo Collaborated on HARD MTN DEW
<
25
Protein-Infused Water Drinks
Protein-Infused Water Drinks
PWR LIFT Shares a Boost with Refreshing Fruit Flavors
<
24
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
<
23
Sparkling Dealcoholized Wines
Sparkling Dealcoholized Wines
0.5% ABV Wild Life Botanicals is Low in Calories
<
22
Seltzer Energy Drink Hybrids
Seltzer Energy Drink Hybrids
Three Yale Students Launched an Energizing Soda Brand Called 'Seltz'
<
21
Premium Tube-Packaged Cocktails
Premium Tube-Packaged Cocktails
Bols Ready to Enjoy Cocktails Come in Five Signature Flavors
<
20
Floral Cocktail Bars
Floral Cocktail Bars
Fleuriste ST~GERMAIN is a Flower Shop and Cocktail Bar
<
19
Uplifting Probiotic Drinks
Uplifting Probiotic Drinks
Sunny Culture's Water Kefir Supports the Gut-Brain Connection
<
18
Health-Focused Cultural Centers
Health-Focused Cultural Centers
Triptyque Architecture's New Mixed-Use Complex Redefines Health
<
17
Functional Tea Beverages
Functional Tea Beverages
Happy Being's Functional Beverages are Made with White Tea
<
16
Community-Focused Pop-Up Markets
Community-Focused Pop-Up Markets
Buchanan's La Reunión Celebrates Local Hispanic Culture
<
15
Elegant Iridescent Glassware
Elegant Iridescent Glassware
The Aura Collection Elevates the Home Bar Experience
<
14
Social Media-Inspired Lemonades
Social Media-Inspired Lemonades
TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
<
13
Portable Carbonated Water Makers
Portable Carbonated Water Makers
Bottle+ Creates Sparkling Water on the Go
<
12
Urban Beach Pop-Ups
Urban Beach Pop-Ups
Aperol's Pop-Up Brings the Italian Beach Experience to the UK
<
11
Bartender-Quality Boxed Cocktails
Bartender-Quality Boxed Cocktails
Boxology Cocktails Provide the Mixology Experience in a Box
<
10
Hyper-Limited Beer Cans
Hyper-Limited Beer Cans
Colombian Artist J Balvin & Miller Lite Collaborated on ¡Es Jose Time!
<
9
Ready-to-Drink Immunity Coffees
Ready-to-Drink Immunity Coffees
Iconic Immunity Coffee Shares Protein, Zinc, Vitamin C & More
<
8
Branded Social Distance Events
Branded Social Distance Events
Absolut Watermelon Organized a Pop-Up Event in a Toronto Park
<
7
Citrusy Revamped Whiskey Spirits
Citrusy Revamped Whiskey Spirits
Jameson Orange Features a Low-Sugar Formulation
<
6
QR Code Caps
QR Code Caps
Nestlé Milo Teen Protein Drinks Engage Gen Z Consumers Via Packaging
<
5
Smart Retail Fridges
Smart Retail Fridges
Micron Smart Vending's Machines Let Users Access Scan Codes to Access Items
<
4
Experiential Coffee Houses
Experiential Coffee Houses
Taste Space Designed a Café That Invites Customers on a Coffee Journey
<
3
Outdoor Recyclable Coolers
Outdoor Recyclable Coolers
The Wooly Eco-Friendly Cooler Uses Wool for Insulation
<
2
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
<
1
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
<