Michelob ULTRA recently announce it has committed $100 million to support women’s sports over the next five years. The new initiative comes alongside a new campaign that encourages consumers to join the mission to help increase visibility of female athletes.
Michelob ULTRA has committed to dedicating 50% of its lifestyle media inventory to content that features and promotes female athletes and women’s sports by 2025. The brand will pledges to represent female and male athletes equally in advertising moving forward. Finally, the beer company is working to ensure equal representation of male and female athletes on Team ULTRA talent and influencer roster.
Michelob ULTRA is asking fans to support the movement with the launch of the 'Save It See It' campaign. The initiative encourages people to increase the visibility of female athletes by "saving" women's sports highlights on social media.
What Makes This Trend Stand Out
- Gender Equality in Sports
- There is opportunity for disruptive innovation in developing more supportive brands and campaigns to promote gender equality in sports.
- Promotion of Female Athletes in Media
- There is an opportunity for disruptive innovation in creating media content to showcase female athletes and increase their visibility.
- Social Media Support for Women's Sports
- There is potential for disruptive innovation in ways to leverage social media to promote and increase the visibility of women's sports and female athletes.
Sectors Adopting This
- Beverage Industry
- There is potential for disruptive innovation in companies within the beverage industry to support gender equality in sports and promote female athletes in their advertising and marketing campaigns.
- Marketing and Advertising Industry
- There is an opportunity for disruptive innovation in creating marketing and advertising campaigns that promote gender equality in sports and increase the visibility of female athletes.
- Social Media Industry
- There is potential for disruptive innovation in developing social media platforms and tools to increase the visibility of women's sports and female athletes, and to support and promote gender equality in sports.
