Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,370 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,920 cutting edge ideas.

Top 100 Marketing Trends in August

From Blonde-Specific Haircare to Snackable Self-Care Kits

— August 28, 2021 — Marketing
The August 2021 marketing trends help brands break through consumers' walls and strengthen their relationship with them. These unique campaigns and activations span all industries, ranging from pet care and cosmetics to beverages and travel.

One notable trend from the August 2021 marketing trends comes from Cheetos and Bad Bunny. The pair recently joined forces to launch a loungewear collection by adidas that merges Bad Bunny's iconic style with Chester's classic orange "Cheetos Look." To access the merch, fans can use Cheetle iD – a first-of-its-kind Cheetos x adidas e-commerce experience.

Another intriguing marketing example from this month is the PATRÓN and John Geiger Streetwear Collection. The new series pays homage to the rich history of Mexican culture and includes stylish socks and eye-catching long-sleeve shirts.
9.6
Score
Popularity
Activity
Freshness
100
Fudge-Flavored Protein Snacks
Fudge-Flavored Protein Snacks
The Grenade Carb Killa 'Fudged Up' Protein Bar is Low in Sugar
<
99
Summertime False Eyelashes
Summertime False Eyelashes
The Glamnetic Summer Paradise Lash Collection Has Five Options
<
98
Premixed Citrusy Cocktail Collections
Premixed Citrusy Cocktail Collections
The Corona Hard Seltzer Limonada Comes in Four Flavors
<
97
Everyday Mineral Sunscreens
Everyday Mineral Sunscreens
The Salt & Stone Daily Sheer Sunscreen is Oil-Free and Nourishing
<
96
At-Home Frozen Drink Mixes
At-Home Frozen Drink Mixes
Island Oasis is Launching a Range of Drink Mixes for Enjoyment at Home
<
95
Female-Created Coffee Products
Female-Created Coffee Products
The 'Girls Who Grind Coffee' Blend is Made in Brazil
<
94
Frozen Smoothie Treats
Frozen Smoothie Treats
The Strings & Things Frollies Strawberry & Banana Smoothie is Fortified
<
93
Pure Botanical Face Serums
Pure Botanical Face Serums
Province Apothecary’s Rejuvenating + Hydrating Serum is Nourishing
<
92
Workout-Focused Kombuchas
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
<
91
Patriotic CBD Products
Patriotic CBD Products
Tactical Relief Provides Premium CBD Products Made from American-Grown Hemp
<
90
Swirled Berry Ice Creams
Swirled Berry Ice Creams
Levi’s and Brave Robot Launched a New a Summer Swirl Ice Cream
<
89
Fast-Acting CBD Supplements
Fast-Acting CBD Supplements
The Good Hemp Wellness CBD Softgels Have a Self-Emulsifying Formula
<
88
Immunity Boosting Supplement Tonics
Immunity Boosting Supplement Tonics
The Gaia Herbs Black Elderberry Tonic is Vegetarian-Friendly
<
87
Enriched Flavored Oat Beverages
Enriched Flavored Oat Beverages
The Happi Free From Flavored Oat Drinks Come in Two Options
<
86
Child-Resistant Cannabis Jars
Child-Resistant Cannabis Jars
KYND's Child-Resistant Glass Jars Can be Customized by Brands
<
85
Functional Nutrition Snack Bars
Functional Nutrition Snack Bars
The Nuzest Good Green Vitality Multivitamin Snack Bar is Tasty
<
84
Summery Maple Water Drinks
Summery Maple Water Drinks
The Drink Simple Blackberry Lemon Sparkling Maple Water is Flavorful
<
83
Blonde-Specific Haircare
Blonde-Specific Haircare
The Bumble and bumble Bb.Illuminated Blonde Collection is Hydrating
<
82
Artisanal Summertime S'mores Kits
Artisanal Summertime S'mores Kits
The Omnom Chocolate S’mores Kit Packs All the Dessert Essentials
<
81
Authentic British-Made Condiments
Authentic British-Made Condiments
The Cottage Delight The Great British Pantry Range is Expansive
<
80
Ready-to-Drink Shrub Refreshments
Ready-to-Drink Shrub Refreshments
The Shrubbly Small Batch Sparkling Shrub Comes in Two Flavors
<
79
Indulgent Autumnal Cookie Doughs
Indulgent Autumnal Cookie Doughs
These New Nestle Toll House Cookie Doughs are Arriving for Fall
<
78
Seasonal Movie Night Snacks
Seasonal Movie Night Snacks
The M&M's Movie Night Snack Kits Come in Four Themed Options
<
77
Fish-Free Food Trucks
Fish-Free Food Trucks
Good Catch's Trucks Serve Vegan Tuna Sandwiches
<
76
Premixed Aperitif Cocktails
Premixed Aperitif Cocktails
The Aperol Spritz Ready to Enjoy Pre-Mixed Cocktail is Refreshing
<
75
Celebratory Ice Cream Promotions
Celebratory Ice Cream Promotions
My/Mochi Ice Cream is Calling Consumers to Show Their 'Mmm Face'
<
74
Exclusive Championship Bottles
Exclusive Championship Bottles
Michelob ULTRA & Tinker Hatfield Created a "Not For Sale" Bottle
<
73
Chocolatey Nutrient-Dense Nut Butters
Chocolatey Nutrient-Dense Nut Butters
NuttZo Chocolate Keto Seven Nut & Seed Butter is Satisfying
<
72
Retro Cereal Boxes
Retro Cereal Boxes
Cheerios' Special Anniversary Boxes Reference Its Original Name, CheeriOats
<
71
Naturally Sourced Sweetener Products
Naturally Sourced Sweetener Products
Panaro Immuno Sweet Sweetener is Made with Prebiotic Fiber
<
70
Equal Hotdog Bun Packs
Equal Hotdog Bun Packs
The Heinz Hot Dog Pact Demands Equal Bun and Hotdog Ratios
<
69
Relaxing Sparkling CBD Seltzers
Relaxing Sparkling CBD Seltzers
The Rhythm Dream CBD Seltzer Comes in Two Choices
<
68
Soup-Inspired Digital Artworks
Soup-Inspired Digital Artworks
Campbell's Official NFT Collection Celebrates an Iconic Label
<
67
Vegetarian Antioxidant Complexes
Vegetarian Antioxidant Complexes
Halo Supports Your Immune Function & Protects From Free Radicals
<
66
Candy Inspired Protein Powders
Candy Inspired Protein Powders
Chocolate M&M’s Hi Protein Whey Powder Has an Indulgent Flavor
<
65
Animal-Free Collagen Ingredients
Animal-Free Collagen Ingredients
Geltor Vegan Collagen is Suited for Food and Drinks
<
64
DIY Burrito Bowl Kits
DIY Burrito Bowl Kits
The New Old El Paso Burrito Bowl Kits are Ready in 30-Minutes
<
63
Gasoline-Scented Perfumes
Gasoline-Scented Perfumes
The Ford 'Mach-Eau' Perfume Boasts Notes of Gas-Powered Cars
<
62
Powder-to-Foam Face Washes
Powder-to-Foam Face Washes
Klei Beauty's Cleanser is Powered by Coconut Milk and Rice Bran
<
61
Functional Flavorful Snack Bars
Functional Flavorful Snack Bars
Kate’s Real Food Bars Boast a Blend of Complex Carbohydrates
<
60
Wine Brand Hard Seltzers
Wine Brand Hard Seltzers
The 19 Crimes Hard Seltzer Comes in Two Flavor Options
<
59
On-Demand Ice Cream Trucks
On-Demand Ice Cream Trucks
FastAF is Letting Fans Summon Its Truck for National Ice Cream Day
<
58
Minimally Processed Snack Bars
Minimally Processed Snack Bars
The Nature Valley Full Mix Bars Come in Two Varieties
<
57
Motorized Beer-Delivering Loons
Motorized Beer-Delivering Loons
The Loonenkugel Delivers Cold Leinenkugel's Beer on the Water
<
56
Post-Workout Beer Tabs
Post-Workout Beer Tabs
Michelob ULTRA & Usain Bolt are Covering the Cost of Beers at the Bar
<
55
Nut Butter Cereal Bars
Nut Butter Cereal Bars
The Kellogg’s Crunchy Nut Nut Butter Bars Come in Two Options
<
54
Sea-Inspired Dessert Creations
Sea-Inspired Dessert Creations
Sugar Bowl Bakery's Sea-Themed Recipes are Aesthetically Pleasing
<
53
Powdered Ready-to-Mix Cocktails
Powdered Ready-to-Mix Cocktails
The New Fashioned Dry Cocktails Come in Two Recipes
<
52
Own-Brand Oat Milk Beverages
Own-Brand Oat Milk Beverages
GRO The Oaty One Oat Milk is Launching at Co-op and Nisa in the UK
<
51
Behind-the-Scenes Digital Wine Campaigns
Behind-the-Scenes Digital Wine Campaigns
[ yellow tail ] & Sarah Michelle Gellar Debut PURE BRIGHT
<
50
Total Body Stress Supplements
Total Body Stress Supplements
The Nue Co. DESTRESS 360 Helps the Body Combat Stressors
<
49
Nostalgic Shopping Livestreams
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
<
48
Charcuterie-Ready Plant-Based Cheeses
Charcuterie-Ready Plant-Based Cheeses
These New Nurishh Cheese Alternatives Come in Two Options
<
47
Soup-Themed Swimwear Collections
Soup-Themed Swimwear Collections
Panera Bread Made Swimwear for Those Who Love Soup in the Summer
<
46
Snackable Self-Care Kits
Snackable Self-Care Kits
Oui by Yoplait's OuiFresh Kits Pair Yogurt & Nail Polishes
<
45
Complimentary Chocolate Gifts
Complimentary Chocolate Gifts
This New Cadbury Dairy Milk Chocolate Gifting Bar is Uplifting
<
44
Pandemic Birthday Tours
Pandemic Birthday Tours
Milk Bar is Introducing National Birthday Do-Over Month and a Tour
<
43
Growth-Boosting Natural Plant Foods
Growth-Boosting Natural Plant Foods
Kelpy Makes Your Plants Healthier and Happier
<
42
Combinational Confectionery Treats
Combinational Confectionery Treats
The Nestlé Combos Range Includes Several Familiar Varieties
<
41
Hygienic Personal Pilates Loops
Hygienic Personal Pilates Loops
Good Citizen Pilates is Changing How One Practices Pilates in Gyms
<
40
Gamified Egg Cartons
Gamified Egg Cartons
Happy Egg's Cartons Come to Life with Augmented Reality
<
39
Tequila Co-Branded Streetwear
Tequila Co-Branded Streetwear
The PATRÓN x John Geiger Streetwear Collection is Limited-Edition
<
38
AR Advertising Deals
AR Advertising Deals
Brookfield Properties and the Aria Network Will Offer AR Ad Opportunities
<
37
Artisan QSR Buckets
Artisan QSR Buckets
KFC's Kiln-Dried Pottery Packaging Supports Artisans in Costa Rica
<
36
Street Food-Inspired Sauces
Street Food-Inspired Sauces
The Herdez Taqueria Street Sauce Range Features Two New Flavors
<
35
Snack-Themed Leisurewear
Snack-Themed Leisurewear
The Cheetos x Bad Bunny Collection by adidas Shares the "Cheetos Look"
<
34
Experiential Social Media Pop-Ups
Experiential Social Media Pop-Ups
TikTok and Westfield London Created a Real-Life 'For You' House
<
33
Branded ¢99 Bikes
Branded ¢99 Bikes
AriZona Hard Debuts Arizona Hard Bikes for the Iconic Price of Just ¢99
<
32
Liquid Swimwear Billboards
Liquid Swimwear Billboards
adidas Created a Swimmable Ad for Its New Burkini Collection
<
31
Preschooler-Friendly Snack Ranges
Preschooler-Friendly Snack Ranges
These New Kiddylicious Products Come in a Range of Options
<
30
Beneficial Prebiotic Sodas
Beneficial Prebiotic Sodas
Health-Ade Pop Comes in Six Tasty Flavor Options to Choose from
<
29
Exclusive Seltzer-Scented Swimwear
Exclusive Seltzer-Scented Swimwear
Vizzy Hard Seltzer Debuts a Line of Body-Inclusive Swimwear
<
28
Sand Timer Happy Hour Glasses
Sand Timer Happy Hour Glasses
Blue Moon Debuts a Happy Hourglass for the "Pandemic-Era Happy Hour"
<
27
Libido-Boosting Sparkling Waters
Libido-Boosting Sparkling Waters
The FREE RAIN Arousal Enhanced Sparkling Water is Made with Maca
<
26
Strongly Hydrating Soap Bars
Strongly Hydrating Soap Bars
Sade Baron’s Waterfall Bar is Powered by Aloe Vera and Spirulina
<
25
Pet-Matching Meal Bowls
Pet-Matching Meal Bowls
Cesar's Bestie Bowls Pop-Up Nourishes Both Dogs and Owners
<
24
Cruelty-Free Cannabis Gummies
Cruelty-Free Cannabis Gummies
The BudPop Delta-8-THC Gummies are Vegan-Friendly
<
23
Beer-Infused Spice Blends
Beer-Infused Spice Blends
Spiceology Delivers on Experimental Goodness with an Unexpected Collab
<
22
Food-Paired Lipstick Deliveries
Food-Paired Lipstick Deliveries
#MACvFood Puts Long-Wearing Lipstick Shades to the Test
<
21
Scientifically Formulated Fasting Bars
Scientifically Formulated Fasting Bars
Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai
<
20
Dairy-Free Dessert Pots
Dairy-Free Dessert Pots
Over the Spoon Makes Decadent Free-From Mousse, Cheesecake & More
<
19
Carbon-Negative Vegan Desserts
Carbon-Negative Vegan Desserts
Plan(e)t Foods' Ice Cream is Plant-Based & Sustainably Packed
<
18
Branded Houseboat Accommodations
Branded Houseboat Accommodations
The Cap'n's Quarters Welcomes Fans into a Cereal Mascot's World
<
17
Performance-Focused Car Campaigns
Performance-Focused Car Campaigns
Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling
<
16
Phygital Animation Festivals
Phygital Animation Festivals
Pixar Fest Has Interactive Activities, AR Check-Ins & Online Games
<
15
Dry Oil Body Mists
Dry Oil Body Mists
Hume Supernatural's is Releasing a New Line of Superb Body Mists on August 3rd
<
14
Summer-Ready Salt-Free Seasonings
Summer-Ready Salt-Free Seasonings
Spiceology Embraces the No-Salt Spice Concept with New Additions
<
13
Branded Experiential Pop Ups
Branded Experiential Pop Ups
Pepsi Launches 'Pepsi Pop Store' Experience at Hersheypark
<
12
Floating Ice Cream Trucks
Floating Ice Cream Trucks
Virgin Red's Summer Ice Cream Van Levitates in London
<
11
Paper-Made Soap Packaging
Paper-Made Soap Packaging
The Lenor Paper Bottle Laundry Soap Packaging is Arriving in 2022
<
10
Luxury Virtual Makeup
Luxury Virtual Makeup
Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
<
9
AR Festival Bottles
AR Festival Bottles
Absolut and Tomorrowland Created Interactive Scannable Packaging
<
8
Candy-Based Sandwich Buns
Candy-Based Sandwich Buns
Airheads Created a Unique Sandwich Bun Made Entirely of Candy
<
7
Hip-Hop-Inspired Sportswear Shoes
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
<
6
Pizza Brand Streetwear
Pizza Brand Streetwear
Pizza Hut Tastewear is a Limited-Edition Capsule Collection
<
5
Actress-Studded Swimwear Campaigns
Actress-Studded Swimwear Campaigns
Andie Debuts Campaign 'Together' Featruing Demi Moore
<
4
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
<
3
Deceptive Cookie Packaging
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
<
2
Pet Portrait Campaigns
Pet Portrait Campaigns
Apple’s Shot on iPhone Campaign Features Quality Images of Cats & Dogs
<
1
FREE 2022 Trend Report
FREE 2022 Trend Report
300,000 Smart People Like You Read Our Trend Report
<