The Omnom Chocolate S’mores Kit is a new summertime dessert kit from the Iceland-based brand that will provide consumers with a high-quality way to create premium treats from the comfort of home or the campsite.
The kit includes the brand's Caramel Bar that was originally launched as a special edition for Reykjavik Pride but has since gone on to become a permanent offering with signature rainbow branding. The chocolate bar with its glittering chunks of caramel within is positioned to put a perfect new spin on the campfire treat, which is further enhanced with four artisanal marshmallows and eight oat cookies crafted by local Icelandic bakery Brauð & Co.
The Omnom Chocolate S’mores Kit is available from the brand online and is priced at $24.99.
What's Driving This Trend
- Artisanal Dessert Kits
- Providing consumers with high-quality, unique dessert experiences from the comfort of their own homes.
- Local Food Collaborations
- Partnering with local bakeries and confectionaries to create unique, locally-sourced food products.
- Rainbow Branding
- Incorporating rainbow branding to appeal to LGBTQ+ consumers and contribute to Pride movements.
Who This Affects Most
- Food and Beverage
- Introducing unique and premium dessert kits to the market through collaboration with local bakeries.
- Confectionery
- Partnering with chocolatiers, bakeries and local businesses to provide unique dessert experiences.
- Marketing
- Developing promotional and advertising strategies that cater to the LGBTQ+ community and involve Pride promotions.
