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Top 100 Branding Trends in August

From Gen Z Soda Campaigns to Full-Spectrum Hemp Seltzers

— August 28, 2021 — Marketing
Some of the overarching themes in the top August 2021 branding ideas emphasize sustainable packaging, cozy branded merch collections and hyper-specific products like workout-focused kombuchas and sparkling waters to boost libido.

Aiming to capture the interests of consumers by appealing to their core value systems, brands are releasing or refreshing packaging designs for a more eco-friendly future. Napolina's artisan-inspired pasta line now boasts recycled packaging and some of the largest beverage companies in the world are now working with enzyme-recycled plastic packaging.

Outside of food and beverage products, brands are continuing to create comfort-focused lifestyle products with new merch drops. Recent examples include Pizza Hut's fresh yet nostalgic Tastewear and Saintly Wine's garments under The Saintly Collective.
9.2
Score
Popularity
Activity
Freshness
100
Sustainable Soda Packaging Initiatives
Sustainable Soda Packaging Initiatives
Coca-Cola is Launching 100% Recycled Plastic Bottles
<
99
Nutritious Large Dog Foods
Nutritious Large Dog Foods
The Rachael Ray Nutrish 'Big Life' Dog Food Comes in Two Varieties
<
98
Two-in-One Youthful Skin Treatments
Two-in-One Youthful Skin Treatments
Amorepacific’s Youth Revolution Creme & Masque is Luxurious
<
97
Musician-Inspired Makeup Ranges
Musician-Inspired Makeup Ranges
The e.l.f. Cosmetics Electric Mood Collection is Limited-Edition
<
96
Fruity Mint Herbal Lozenges
Fruity Mint Herbal Lozenges
The Ricola Luscious Apple Mint is Vegan-Friendly and Sugar-Free
<
95
Improved Flavor Zero-Calorie Colas
Improved Flavor Zero-Calorie Colas
Coca-Cola Zero Sugar is Debuting a New Flavor and Branding
<
94
Delicately Infused Sparking Waters
Delicately Infused Sparking Waters
The Radnor Infusions Range is Expanding with Two New Additions
<
93
Sci-Fi-Inspired Soap Collections
Sci-Fi-Inspired Soap Collections
The Dr. Squatch Star Wars Soap Collection Includes Four Options
<
92
Canned Scotch Whiskey Cocktails
Canned Scotch Whiskey Cocktails
These Smokehead Islay Single Malt Whisky Cocktails are Tasty
<
91
Nutrient-Rich Tortillas
Nutrient-Rich Tortillas
The Ezekiel 4:9 Sprouted Flourless Flax Tortillas are Certified Organic
<
90
Active Charcoal Underarm Soaps
Active Charcoal Underarm Soaps
Space Bar Keeps Skin Soft, Smooth and Free of Odor
<
89
Moisturizing Hand Sanitizers
Moisturizing Hand Sanitizers
Province Apothecary's Sanitizer is Plant-Powered & Good for the Skin
<
88
Color-Inclusive Skincare Essentials
Color-Inclusive Skincare Essentials
UOMA by Sharon C. Offers Clean Beauty Solutions for Every Need
<
87
Relaxation Support CBD Gummies
Relaxation Support CBD Gummies
The CV Sciences PlusCBD Gummies Come in Two Formulations
<
86
Nerve Pain Relief Products
Nerve Pain Relief Products
Nervive Comes in Three Daily Supplement Options
<
85
Clean Infant Pain Medicines
Clean Infant Pain Medicines
The Genexa Infants’ Pain & Fever is Naturally Formulated
<
84
Crunchy Banana Taffy Candies
Crunchy Banana Taffy Candies
The Laffy Taffy Laff Bites 'Gone Bananas!' are Minions-Themed
<
83
Fan-Requested Candy Mixes
Fan-Requested Candy Mixes
The Sour Punch Bites Fan Favorites Features Four Flavors
<
82
Everyday Mineral Sunscreens
Everyday Mineral Sunscreens
The Salt & Stone Daily Sheer Sunscreen is Oil-Free and Nourishing
<
81
Creamy Plant-Based Dressings
Creamy Plant-Based Dressings
These Gotham Greens Dressings Come in Two Familiar Flavors
<
80
Premium Layered Candy Bars
Premium Layered Candy Bars
The Ferrero Duplo Chocolate Biscuit Bar is Launching in the UK
<
79
Smoky Mess-Free Tortilla Kits
Smoky Mess-Free Tortilla Kits
Old El Paso Tortilla Pockets Now Come in a New Smoky BBQ Flavor
<
78
Fudge-Flavored Protein Snacks
Fudge-Flavored Protein Snacks
The Grenade Carb Killa 'Fudged Up' Protein Bar is Low in Sugar
<
77
At-Home Frozen Drink Mixes
At-Home Frozen Drink Mixes
Island Oasis is Launching a Range of Drink Mixes for Enjoyment at Home
<
76
Summery Maple Water Drinks
Summery Maple Water Drinks
The Drink Simple Blackberry Lemon Sparkling Maple Water is Flavorful
<
75
Frozen Smoothie Treats
Frozen Smoothie Treats
The Strings & Things Frollies Strawberry & Banana Smoothie is Fortified
<
74
Summertime False Eyelashes
Summertime False Eyelashes
The Glamnetic Summer Paradise Lash Collection Has Five Options
<
73
No-Added-Sugar Yogurts
No-Added-Sugar Yogurts
The Petits Filous No Added Sugar Drinkable Yogurts Come in Two Flavors
<
72
Pure Botanical Face Serums
Pure Botanical Face Serums
Province Apothecary’s Rejuvenating + Hydrating Serum is Nourishing
<
71
Female-Created Coffee Products
Female-Created Coffee Products
The 'Girls Who Grind Coffee' Blend is Made in Brazil
<
70
Functional Nutrition Snack Bars
Functional Nutrition Snack Bars
The Nuzest Good Green Vitality Multivitamin Snack Bar is Tasty
<
69
Workout-Focused Kombuchas
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
<
68
Freezable Dessert Rolls
Freezable Dessert Rolls
Cadbury Ice Cream Mini Rolls are Returning to the Market
<
67
Patriotic CBD Products
Patriotic CBD Products
Tactical Relief Provides Premium CBD Products Made from American-Grown Hemp
<
66
Ready-to-Drink Shrub Refreshments
Ready-to-Drink Shrub Refreshments
The Shrubbly Small Batch Sparkling Shrub Comes in Two Flavors
<
65
Swirled Berry Ice Creams
Swirled Berry Ice Creams
Levi’s and Brave Robot Launched a New a Summer Swirl Ice Cream
<
64
Full-Spectrum Hemp Seltzers
Full-Spectrum Hemp Seltzers
These New Kaló Hemp-Infused Seltzers are Summer-Ready
<
63
Immunity Boosting Supplement Tonics
Immunity Boosting Supplement Tonics
The Gaia Herbs Black Elderberry Tonic is Vegetarian-Friendly
<
62
Child-Resistant Cannabis Jars
Child-Resistant Cannabis Jars
KYND's Child-Resistant Glass Jars Can be Customized by Brands
<
61
Indulgent Autumnal Cookie Doughs
Indulgent Autumnal Cookie Doughs
These New Nestle Toll House Cookie Doughs are Arriving for Fall
<
60
Enriched Flavored Oat Beverages
Enriched Flavored Oat Beverages
The Happi Free From Flavored Oat Drinks Come in Two Options
<
59
Premixed Aperitif Cocktails
Premixed Aperitif Cocktails
The Aperol Spritz Ready to Enjoy Pre-Mixed Cocktail is Refreshing
<
58
Themed Benefit Supplement Ranges
Themed Benefit Supplement Ranges
Nature's Bounty Curated Combinations Supplements are Personalized
<
57
Climate-Neutralized Skincare Packaging
Climate-Neutralized Skincare Packaging
NIVEA is Launching New Bio-Based Jars
<
56
Seasonal Movie Night Snacks
Seasonal Movie Night Snacks
The M&M's Movie Night Snack Kits Come in Four Themed Options
<
55
Blonde-Specific Haircare
Blonde-Specific Haircare
The Bumble and bumble Bb.Illuminated Blonde Collection is Hydrating
<
54
Social Media-Inspired Dental Branding
Social Media-Inspired Dental Branding
Smile White's Inclusive Branding Offers Positive Messages
<
53
Authentic British-Made Condiments
Authentic British-Made Condiments
The Cottage Delight The Great British Pantry Range is Expansive
<
52
Artisanal Summertime S'mores Kits
Artisanal Summertime S'mores Kits
The Omnom Chocolate S’mores Kit Packs All the Dessert Essentials
<
51
Relaxing Sparkling CBD Seltzers
Relaxing Sparkling CBD Seltzers
The Rhythm Dream CBD Seltzer Comes in Two Choices
<
50
Candy Inspired Protein Powders
Candy Inspired Protein Powders
Chocolate M&M’s Hi Protein Whey Powder Has an Indulgent Flavor
<
49
Naturally Sourced Sweetener Products
Naturally Sourced Sweetener Products
Panaro Immuno Sweet Sweetener is Made with Prebiotic Fiber
<
48
Chocolatey Nutrient-Dense Nut Butters
Chocolatey Nutrient-Dense Nut Butters
NuttZo Chocolate Keto Seven Nut & Seed Butter is Satisfying
<
47
Sugar-Free Price-Marked Energy Drinks
Sugar-Free Price-Marked Energy Drinks
Rockstar Original No Sugar is Rolling Out in the UK
<
46
Vegetarian Antioxidant Complexes
Vegetarian Antioxidant Complexes
Halo Supports Your Immune Function & Protects From Free Radicals
<
45
Customizable Candy Products
Customizable Candy Products
The Bazooka Juicy Drop Re-Mix Chewy Candies Come in Three Flavors
<
44
Enzyme-Recycled Plastic Packaging
Enzyme-Recycled Plastic Packaging
This PET Plastic Packaging is Sustainably Produced
<
43
DIY Burrito Bowl Kits
DIY Burrito Bowl Kits
The New Old El Paso Burrito Bowl Kits are Ready in 30-Minutes
<
42
Animal-Free Collagen Ingredients
Animal-Free Collagen Ingredients
Geltor Vegan Collagen is Suited for Food and Drinks
<
41
Powder-to-Foam Face Washes
Powder-to-Foam Face Washes
Klei Beauty's Cleanser is Powered by Coconut Milk and Rice Bran
<
40
Themed Pocket Monster Gummies
Themed Pocket Monster Gummies
Kanro Puré Gummies Got a New Tropical Flavor and Pokémon Theme
<
39
Own-Brand Oat Milk Beverages
Own-Brand Oat Milk Beverages
GRO The Oaty One Oat Milk is Launching at Co-op and Nisa in the UK
<
38
Behind-the-Scenes Digital Wine Campaigns
Behind-the-Scenes Digital Wine Campaigns
[ yellow tail ] & Sarah Michelle Gellar Debut PURE BRIGHT
<
37
Functional Flavorful Snack Bars
Functional Flavorful Snack Bars
Kate’s Real Food Bars Boast a Blend of Complex Carbohydrates
<
36
Wine Brand Hard Seltzers
Wine Brand Hard Seltzers
The 19 Crimes Hard Seltzer Comes in Two Flavor Options
<
35
Free-From Kombucha Beverages
Free-From Kombucha Beverages
Remedy Drinks are Being Launched into the US Market
<
34
Nut Butter Cereal Bars
Nut Butter Cereal Bars
The Kellogg’s Crunchy Nut Nut Butter Bars Come in Two Options
<
33
Gut-Friendly Kefir Smoothies
Gut-Friendly Kefir Smoothies
The Müller Kefir Smoothie Comes in Two Flavor Options
<
32
Total Body Stress Supplements
Total Body Stress Supplements
The Nue Co. DESTRESS 360 Helps the Body Combat Stressors
<
31
Minimally Processed Snack Bars
Minimally Processed Snack Bars
The Nature Valley Full Mix Bars Come in Two Varieties
<
30
Hygienic Personal Pilates Loops
Hygienic Personal Pilates Loops
Good Citizen Pilates is Changing How One Practices Pilates in Gyms
<
29
Powdered Ready-to-Mix Cocktails
Powdered Ready-to-Mix Cocktails
The New Fashioned Dry Cocktails Come in Two Recipes
<
28
Complimentary Chocolate Gifts
Complimentary Chocolate Gifts
This New Cadbury Dairy Milk Chocolate Gifting Bar is Uplifting
<
27
Charcuterie-Ready Plant-Based Cheeses
Charcuterie-Ready Plant-Based Cheeses
These New Nurishh Cheese Alternatives Come in Two Options
<
26
Nutritious Egg White Products
Nutritious Egg White Products
The St Ewe Super Egg Whites Will Come in Three Size Options
<
25
Street Food-Inspired Sauces
Street Food-Inspired Sauces
The Herdez Taqueria Street Sauce Range Features Two New Flavors
<
24
Growth-Boosting Natural Plant Foods
Growth-Boosting Natural Plant Foods
Kelpy Makes Your Plants Healthier and Happier
<
23
Combinational Confectionery Treats
Combinational Confectionery Treats
The Nestlé Combos Range Includes Several Familiar Varieties
<
22
Pea-Based Tortilla Snack Chips
Pea-Based Tortilla Snack Chips
The New PeaTos Tortilla Style Chips Come in Three Flavor Options
<
21
Beneficial Prebiotic Sodas
Beneficial Prebiotic Sodas
Health-Ade Pop Comes in Six Tasty Flavor Options to Choose from
<
20
Plastic-Free Pasta Packaging
Plastic-Free Pasta Packaging
Napolina is Rolling Out New Recyclable Pasta Packaging in the UK
<
19
Libido-Boosting Sparkling Waters
Libido-Boosting Sparkling Waters
The FREE RAIN Arousal Enhanced Sparkling Water is Made with Maca
<
18
Plant-Based Bread Loaves
Plant-Based Bread Loaves
The Burgen Sprouted Grains Loaf Now Comes in Two New Varieties
<
17
Preschooler-Friendly Snack Ranges
Preschooler-Friendly Snack Ranges
These New Kiddylicious Products Come in a Range of Options
<
16
Strongly Hydrating Soap Bars
Strongly Hydrating Soap Bars
Sade Baron’s Waterfall Bar is Powered by Aloe Vera and Spirulina
<
15
Cruelty-Free Cannabis Gummies
Cruelty-Free Cannabis Gummies
The BudPop Delta-8-THC Gummies are Vegan-Friendly
<
14
Beer-Infused Spice Blends
Beer-Infused Spice Blends
Spiceology Delivers on Experimental Goodness with an Unexpected Collab
<
13
Dairy-Free Dessert Pots
Dairy-Free Dessert Pots
Over the Spoon Makes Decadent Free-From Mousse, Cheesecake & More
<
12
Scientifically Formulated Fasting Bars
Scientifically Formulated Fasting Bars
Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai
<
11
Dry Oil Body Mists
Dry Oil Body Mists
Hume Supernatural's is Releasing a New Line of Superb Body Mists on August 3rd
<
10
Completely Aluminum Cosmetic Packaging
Completely Aluminum Cosmetic Packaging
This 100% Recycled Aluminum Tube Packaging is Recyclable
<
9
Wine-Branded Lifestyle Merch
Wine-Branded Lifestyle Merch
Saintly Wine Offers Stylish Merch Under the Saintly Collective Label
<
8
Artfully Adorned Gin Bottles
Artfully Adorned Gin Bottles
The Steven Harrington Limited Edition of Bombay Sapphire is Creative
<
7
Summer-Ready Salt-Free Seasonings
Summer-Ready Salt-Free Seasonings
Spiceology Embraces the No-Salt Spice Concept with New Additions
<
6
Accessible Cereal Packaging
Accessible Cereal Packaging
Kellogg Co.'s New Cereal Packaging Will Support Blind Consumers
<
5
Paper-Made Soap Packaging
Paper-Made Soap Packaging
The Lenor Paper Bottle Laundry Soap Packaging is Arriving in 2022
<
4
Gen Z Soda Campaigns
Gen Z Soda Campaigns
The Sprite 'Let’s Be Clear' Campaign Highlights Recycling and More
<
3
Hip-Hop-Inspired Sportswear Shoes
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
<
2
Pizza Brand Streetwear
Pizza Brand Streetwear
Pizza Hut Tastewear is a Limited-Edition Capsule Collection
<
1
Deceptive Cookie Packaging
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
<