From Gen Z Soda Campaigns to Full-Spectrum Hemp Seltzers
Laura McQuarrie — August 28, 2021 — Marketing
Some of the overarching themes in the top August 2021 branding ideas emphasize sustainable packaging, cozy branded merch collections and hyper-specific products like workout-focused kombuchas and sparkling waters to boost libido.
Aiming to capture the interests of consumers by appealing to their core value systems, brands are releasing or refreshing packaging designs for a more eco-friendly future. Napolina's artisan-inspired pasta line now boasts recycled packaging and some of the largest beverage companies in the world are now working with enzyme-recycled plastic packaging.
Outside of food and beverage products, brands are continuing to create comfort-focused lifestyle products with new merch drops. Recent examples include Pizza Hut's fresh yet nostalgic Tastewear and Saintly Wine's garments under The Saintly Collective.
Aiming to capture the interests of consumers by appealing to their core value systems, brands are releasing or refreshing packaging designs for a more eco-friendly future. Napolina's artisan-inspired pasta line now boasts recycled packaging and some of the largest beverage companies in the world are now working with enzyme-recycled plastic packaging.
Outside of food and beverage products, brands are continuing to create comfort-focused lifestyle products with new merch drops. Recent examples include Pizza Hut's fresh yet nostalgic Tastewear and Saintly Wine's garments under The Saintly Collective.
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