Some of the overarching themes in the top August 2021 branding ideas emphasize sustainable packaging, cozy branded merch collections and hyper-specific products like workout-focused kombuchas and sparkling waters to boost libido.
Aiming to capture the interests of consumers by appealing to their core value systems, brands are releasing or refreshing packaging designs for a more eco-friendly future. Napolina's artisan-inspired pasta line now boasts recycled packaging and some of the largest beverage companies in the world are now working with enzyme-recycled plastic packaging.
Outside of food and beverage products, brands are continuing to create comfort-focused lifestyle products with new merch drops. Recent examples include Pizza Hut's fresh yet nostalgic Tastewear and Saintly Wine's garments under The Saintly Collective.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
