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Own-Brand Oat Milk Beverages

GRO The Oaty One Oat Milk is Launching at Co-op and Nisa in the UK

— July 16, 2021 — Marketing
The GRO The Oaty One oat milk is the latest edition to the plant-based product range from Co-op in the UK that will provide consumers with a competitively priced option to pick up. Set to launch at select Co-op and Nisa locations in the UK starting July 26, the product is priced at 79p per one-liter carton; this is positioned as being 58% cheaper when compared to leading branded oat milks. The barista-style oat milk is crafted using British oats and has been fortified with vitamins and minerals including vitamin B12, D and calcium.

Co-op Head of Product Development and Innovation Michelle Rowley spoke further on the GRO The Oaty One oat milk saying, "Our new oat milk is a great addition to our popular and award-winning vegan range, GRO. The British oats ensure great quality so it’s perfect for a barista style frothy coffee, while it is just as tasty on its own or as a versatile ingredient in baking. Equally, with our new GRO pricing commitment, it’s also one of the cheapest on the market, without having to compromise on sustainability, which is something we’re extremely proud of.”

Image Credit: Co-op
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