These new Nestlé Natural Bliss Oat Milk beverages are being launched as a plant-based product for consumers to choose as a way to elevate their favorite recipes and meals or simply enjoy on their own.
The plant-based oat beverages come in two varieties including Original and Unsweetened, which are both packed with five-grams of protein per serving. Each of the varieties also contain far less sugar than other options on the market with the Original containing 50% less and the Unsweetened featuring 90% less.
President of Beverage at Nestlé USA Daniel Jhung spoke on the new Nestlé Natural Bliss Oat Milk beverages saying, "We know our consumers seek products that are both delicious and nutritious, and this offering delivers with a first-to-market blend of oat and fava bean protein that has more protein than the leading oat milk brand, less sugar than dairy milk, and can be enjoyed in several ways, at any time of day.”
Why This Trend Is Growing
- Plant-based Beverages
- There is an opportunity to create more plant-based beverage options that are high in protein and low in sugar.
- Protein-rich Alternatives
- Creating protein-rich alternatives to traditional dairy products is becoming an increasingly popular trend in the food and beverage industry.
- Reduced-sugar Options
- As concerns about the health implications of sugar continue to rise, there is an opportunity to create more reduced-sugar options in the beverage industry.
Industries Being Reshaped
- Plant-based Food Industry
- There is an opportunity to create more innovative plant-based food products that are high in protein and low in sugar.
- Dairy Alternatives Industry
- Developing dairy alternatives that are healthier than traditional dairy products is a growing trend.
- Beverage Industry
- As consumers demand healthier and more sustainable beverage options, the industry will need to continue to innovate with products like these protein-rich oat beverages.
