Nestlé Sensations are a new series of breakfast-inspired beverages created in partnership with Kellogg to provide consumers with a delicious way to start their day or satisfy a snack craving. The product is formulated with two familiar flavors in mind including Frosted Flakes cereal-flavored milk and Eggo maple waffle-flavored milk, which both boast a sweet and creamy profile. The drinks are slated to start making their way to retailers in November for the Frosted Flakes version and January 2024 for the Egg option, and will come in 14-ounce bottles priced at $2.59 each.
Nestlé USA General Manager and Marketing Director for the RTD Business Unit Meaghan Sparkman spoke on the Nestlé Sensations milk beverages saying, "Breakfast is synonymous with cereal and waffles, and fans will be able to shake up their morning routine with a drinkable way to enjoy the taste of both. Inspired by two Kellogg classics, Nestlé Sensations Frosted Flakes Cereal and Sensations Eggo Maple Waffle combine the magic of childhood meals with the delicious flavour of our iconic milk beverages, delivering a delightful taste to our fans nationwide.”
What's Driving This Trend
- Breakfast-inspired Beverages
- The rise of breakfast-inspired beverages, such as Nestlé Sensations, presents an opportunity for companies to tap into the growing demand for convenient and flavorful on-the-go breakfast options.
- Cereal-flavored Drinks
- The introduction of cereal-flavored milk drinks like Nestlé Sensations opens up new possibilities for companies to explore innovative flavor combinations and capitalize on nostalgia-driven consumer preferences.
- Snack-inspired Beverages
- The emergence of snack-inspired beverages, like the Eggo maple waffle-flavored milk from Nestlé Sensations, provides a unique opportunity for brands to create indulgent and satisfying drinkable treats for consumers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage the trend of cereal-flavored milk drinks by developing their own creative breakfast-inspired beverages to meet the demand for convenient and enjoyable morning options.
- Dairy
- The dairy industry can capitalize on the popularity of cereal-flavored milk drinks by introducing new and innovative flavor variations to attract consumers seeking nostalgic and flavorful beverage options.
- Convenience Stores
- Convenience stores can benefit from the trend of snack-inspired beverages by stocking up on products like Nestlé Sensations, offering customers indulgent and easy-to-consume drinkable treats for on-the-go snacking.
