Kellogg's has released three new flavors of its 'Frosted Flakes' cereal line that place an emphasis on childhood and nostalgic flavors. The 'Strawberry Milkshake,' 'Cinnamon French Toast,' and 'Chocolate' flavors are sweet, sugary, and change the color of the milk they are poured in. Many consumers can recall the phenomenon of drinking milk that has been sweetened and colored by a bowl of Kellogg's cereal, and these new flavors perfectly deliver this same sensation.
The Strawberry Milkshake flavor turns its bowl of milk into a vibrant pink with a sweet strawberry flavor, while the Chocolate flavor turns a bowl of milk into what is essentially chocolate milk. The french toast flavor transfers nods of cinnamon sweetness into its dish, creating an ultra-sweet bowl of cereal perfect for consumers with a sweet tooth. The Chocolate Frosted Flakes are flavored with all-natural chocolate, while the other two offerings feature a mix of natural and artificial flavorings.
Image Credit: Kellogg's
What's Driving This Trend
- Childhood Nostalgia Cereal Flavors
- Opportunity for food companies to explore and capitalize on consumers' desire for childhood nostalgia in the form of unique and unusual cereal flavors.
- Milk-color-changing Cereals
- Opportunity for food companies to experiment with milk-color-changing properties in their cereal offerings as a way of adding a fun and playful twist to breakfast.
- Ultra-sweet Cereal Flavorings
- Opportunity for food companies to explore and capitalize on consumers' preference for ultra-sweet cereal flavors as a way of satisfying their sweet tooth cravings.
Who This Affects Most
- Food and Beverage
- Food and beverage companies have the opportunity to capitalize on consumers' desires for childhood nostalgia, unique cereal flavors, and fun and playful breakfast experiences.
- Packaged Foods
- Packaged food companies can develop and market unique, innovative, and eye-catching cereal flavors that appeal to consumers' desire for unique and unusual breakfast experiences.
- Marketing and Advertising
- Marketing and advertising agencies may leverage consumers' nostalgia for childhood cereals to create creative campaigns that call back to memorable childhood moments.
