The Kellogg’s Hazelnut Choc Flavour Coco Pops cereal is being rolled out by the brand in the UK to provide consumers with a way to enjoy a flavorful breakfast that suits their dietary preferences. The cereal is set to roll out as a limited-edition product that is rated as being a non-HFSS (high in fat salt sugar) cereal without losing sight of flavor. The product has a sugar content that is rated as being half as much as the original version had in 2017 thanks to a series of decreases in the sweetener.
Brand Manager at Kellogg's Sophie Daniels commented on the new Kellogg’s Hazelnut Choc Flavour Coco Pops cereal saying, "We are so excited to bring out a new limited edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do. We know that our fans enjoy eating their Coco Pops with hazelnut milk-alternatives, so we’re hoping this new hazelnut choc flavour is a hit.’’
What Makes This Trend Stand Out
- Reduced-sugar Cereals
- Opportunity for food companies to release low-sugar versions of popular cereals.
- Limited-edition Flavors
- Opportunity for brands to create buzz and increase sales through limited edition flavors.
- Alternative Milk Pairings
- Opportunity for brands to promote non-dairy milk alternatives as a pairing for cereals.
Sectors Adopting This
- Food and Beverage
- Innovation opportunity for food and beverage companies to create healthier variations of popular products.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help brands create successful limited-edition product launches.
- Dairy Alternatives
- Opportunity for dairy alternative producers to partner with cereal brands to promote their products as a pairing option.
