Kellogg’s launched the ‘Salted Caramel’ flavor of its Crunchy Nut cereal. The cereal company recently introduced a variation on the original Crunchy Nut flake, marking the first time the company has modified its honey-nut-coated golden flakes since its 1980 inception. The success of salted caramel served as the impetus for the range's expansion.
From March 2023, wholesale and independent merchants will be able to purchase the new Crunchy Nut launch in a 460g pack.
“Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour. Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category,” said Rui Frias, senior brand activation manager from Kellogg’s UKI.
Image Credit: Kellogg's
What Makes This Trend Stand Out
- Flavored Cereals
- There is potential for other cereal companies to create new flavors to attract customers.
- Twists on Classic Flavors
- Developing twists on classic flavors can create excitement and interest in a product category.
- Expansion of Product Lines
- Expanding a successful product line can increase revenue and market share.
Sectors Adopting This
- Cereal Manufacturing
- Cereal manufacturers can innovate with flavor and product line expansions to compete and keep customer interest.
- Food Manufacturing
- Food manufacturers can explore options to twist or modify traditional flavors to create new products that appeal to changing customer interests.
- Food Retailers
- Food retailers can stock new, innovative cereal flavors to increase sales and cater to customer preferences.
