These new Kellogg’s products are being launched as a series of alternative takes on some recognizable foods for consumers to enjoy this winter. The products include the Front Loops with Marshmallows Jumbo Snax and the Krave Double Chocolate Brownie Battery cereal, which are both positioned as an expansion of their respective product line. The cereal features crispy pieces with a chocolate-flavored filling that has cocoa and brownie batter flavors, while the Snax boasts oversized Froot Loop pieces with marshmallows to boot.
Senior Director of Brand Marketing at the Kellogg Company Laura Newman spoke on the new Kellogg’s products saying, "Whether parents or kids find themselves in the mood for something sweet and chocolatey or crave something fruity and crunchy, Kellogg's Krave Double Chocolate Brownie Batter Cereal and Kellogg's Froot Loops with Marshmallows Jumbo Snax are the perfect treat the whole family can enjoy together around the table or for an on-the-go snack."
Why This Trend Is Growing
- Dessert-inspired Breakfast Products
- There is an opportunity to create more breakfast snack products that are inspired by desserts, offering a new type of indulgent breakfast experience.
- Oversized Snack Products
- There is an opportunity to create oversized snack products that appeal to consumers who want more substantial snacks to eat on-the-go or while working from home.
- Flavorful Cereal Products
- There is an opportunity to create more cereal products with bold and unique flavor combinations, appealing to consumers who are looking for a more exciting breakfast experience.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can create new innovative breakfast snack products that are inspired by desserts, such as oversized snack products and flavorful cereal products.
- Packaged Foods
- The packaged foods industry can create new innovative breakfast snack products that are easy to take on-the-go, such as oversized snack products and flavorful cereal products.
- Retail
- The retail industry can market and sell these innovative breakfast snack products, targeting consumers who are looking for unique, indulgent, and flavorful breakfast options.
