Krave, an American gourmet meat and poultry company, has rolled all-new branding that centers on the label's better-for-you roots while promoting its recent transition to serving exclusively 100% grass-fed beef products.
The new branding will include updated packaging and an all-new website. The new packaging will make its debut with the launch of 'Krave Zero Sugar,' the company's newest healthy beef jerky line. The new line of jerky will include two flavor variations: Southwest Hatch Chile and Sonoma Style BBQ. Both products come packed with 12 grams of protein per serving and contain zero sugar.
“With Krave, we created a new better-for-you jerky category that proved so successful other brands followed suit. It was flattering to see brands emulate what was drawing consumers to Krave," explained Krave's Founder, Jon Sebastiani. Because of this, the brand wanted to once again differentiate itself with all-new designs that focus on its better-for-you brand proposition.
Image Credit: Krave Meats
What's Driving This Trend
- Better-for-you Jerky
- Opportunity for meat/poultry companies to introduce new lines of jerky that are healthier and better for consumers
- Zero Sugar Products
- Opportunity for food and beverage companies to innovate and offer zero sugar versions of their products to meet the growing demand for healthier options
- Grass-fed Meat
- Opportunity for meat and dairy industries to invest in new production methods to supply grass-fed meat to consumers who are prioritizing ethical and environmentally-friendly practices
Who This Affects Most
- Meat and Poultry
- Opportunity for meat/poultry companies to introduce new lines or rebrand existing ones to appeal to health-conscious consumers and differentiate themselves in the market
- Food and Beverage
- Opportunity for companies in the food and beverage industry to innovate and cater to the demand for healthier products such as zero sugar beef jerky
- Sustainable Agriculture
- Opportunity for the meat and dairy industries to adopt more sustainable and ethical practices, such as grass-fed meat and dairy, that appeal to consumers who prioritize environmental and animal welfare concerns
