These new Eggo flavors are being launched in time for spring as a series of convenient food options inspired by some of the most popular choices amongst consumers. The products include the Eggo Vanilla Bean Grab & Go Liege-Style Waffles, Eggo Berry Blast Mini Toast Waffles and the Eggo Chocolatey Chip Banana Waffles, which each prioritize a high-quality pastry recipe. The products each target different consumer experiences and preferences, and prioritize convenience to take the stress out of crafting a quick or special breakfast midweek or on the weekend.
Marketing Director for Eggo Joe Beauprez spoke on the latest Eggo flavors saying, "Our fresh new flavors offer the perfect waffle for every occasion—from a festive spring brunch to an on-the-go breakfast— helping parents L’Eggo of breakfast stress. Because with a new flavor for everyone, Eggo is the one thing both parents and kids can rely on to go right in the morning.”
What's Driving This Trend
- Flavor-infused Breakfast Foods
- Opportunity for other food companies to experiment with new and unique flavor combinations in breakfast foods.
- Convenient Breakfast Options
- Opportunity to create more grab-and-go breakfast options for busy consumers.
- Special Occasion Breakfasts
- Opportunity to create special occasion breakfast options that prioritize convenience for consumers.
Who This Affects Most
- Food and Beverage
- Opportunity for food manufacturers to experiment with new and unique flavor combinations in breakfast foods.
- Packaged Foods
- Opportunity to create more grab-and-go breakfast options for busy consumers by packaging breakfast foods in convenient formats.
- Hospitality
- Opportunity to offer special occasion breakfast options that focus on convenience for hotel guests.
