Eggo Grab & Go Liege-Style Waffles is the newest breakfast innovation and it introduces customers to the first-ever Eggo waffle that doesn't require a toaster. These bistro-quality handheld waffles were made with busy parents in mind and they offer a convenient way for people of all ages to enjoy a street food staple of Belgium.
With golden brioche dough baked through with crunchy bits of pearl sugar, these handheld waffles are a true treat, plus they share the benefit of being made with real butter and free from artificial colors and flavors. The grab-and-go waffles are being introduced in two flavors to start, Buttery Maple and Strawberry.
These ready-to-eat waffles are individually wrapped and they can be enjoyed in several ways, including at room temperature or freshly warmed out of the toaster.
Key Themes Behind This Trend
- Grab-and-go Breakfast Solutions
- Opportunity for companies to create convenient, handheld breakfast options that do not require additional preparation equipment.
- Bistro-quality Street Food Offerings
- Opportunity for street food vendors to elevate their menu items with gourmet ingredients and presentation.
- Innovation in Breakfast Pastry Dough
- Opportunity for pastry chefs and manufacturers to experiment with new textures and flavors in handheld breakfast pastries.
Where This Applies
- Food Manufacturing
- Opportunity for food manufacturers to develop and produce handheld breakfast options for busy consumers.
- Street Food Vendors
- Opportunity for street food vendors to differentiate themselves by offering unique, bistro-quality menu items.
- Fast Food Chains
- Opportunity for fast food chains to expand their breakfast menus with new, convenient handheld options.
