The Nestlé KitKat Cereal has been announced as a new candy bar-inspired breakfast product that's perfect for consumers to try out this spring as a morning indulgence.
The cereal features the flavor of the namesake chocolate bar in every bite and consists of crispy squares that are inspired by the wafers found therein. The crispy squares also feature a milk chocolate-flavored coating to further drive home the candy-like flavor profile. The cereal is fortier with five vitamins along with calcium and iron.
Head of Marketing at Cereal Partners UK & Ireland Sarah Fordy commented on the new Nestlé KitKat Cereal saying, "This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
What's Driving This Trend
- Candy-inspired Cereals
- Opportunity for snack and cereal companies to collaborate and launch other candy-inspired varieties for an occasional indulgence breakfast option.
- Flavor-infused Cereals
- Opportunity for food and beverage companies to explore creative flavor-infused cereals for customers looking for unique breakfast experiences.
- Functional Cereals
- Opportunity for cereals to appeal to health-conscious customers by fortifying with vitamins and minerals while offering indulgent candy-like flavors.
Who This Affects Most
- Breakfast Cereals
- Breakfast cereal companies can capitalize on the trend of indulgent breakfast options while still maintaining health-conscious options by fortifying their products with vitamins, minerals, and other functional ingredients.
- Snack Foods
- Snack food companies can collaborate with cereal brands to develop a variety of candy and snack-inspired cereal options, opening up a new product category and audience.
- Food and Beverage
- Food and beverage companies can innovate by infusing unique and indulgent flavors into their cereal products that cater to a wide range of customers seeking more than just the conventional breakfast options.
