Co-branded CPG snacks are emerging so that brands can converge their expertise in a specific category to introduce novel products that captivate consumers. By partnering, brands combine their unique strengths and knowledge to create exciting snack innovations that deliver different and interesting experiences.
For example, ice cream brand Van Leeuwen and Hidden Valley Ranch teamed up to release a pint with flavors like buttermilk and herbs—which seems familiar yet fresh at the same time.
These co-branded consumer packaged goods resonate with consumers on several levels. Beyond providing a sense of familiarity by leveraging the trust and recognition associated with the participating brands, these products offer up unique twists by combining classic or unexpected flavors, ingredients, formats or textures. These snacks simultaneously satisfy consumer cravings for newness and the excitement of trying something different, while still offering the comfort of recognizable brand names.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
