The Ocean Spray Hershey's Cranberry Bites have been announced as part of a new collaboration between the two recognizable brands that promise to provide a sweet yet satisfying flavor experience.
The product comes in two varieties to choose from including the Milk Chocolate Dipped Cranberry Bites and the Dark Chocolate Dipped Cherry Infused Cranberry Bites. Both of the snacks incorporate the two brand's signature products and are perfect for new or existing fans of sweet, fruit-infused treats.
The Ocean Spray Hershey's Cranberry Bites are being launched into several US retailer including Walmart, Publix and a variety of regional grocery stores. The product is expected to be a hit amongst consumers thanks to the brand power behind it, which will help shoppers make the decision to purchase based on preconceived notions of quality.
Image Credit: Ocean Spray/Hershey’s
What's Driving This Trend
- Collaboration Snacks
- The trend of collaborations between recognizable brands to create unique food products presents opportunities for disruptive innovation and increased brand power.
- Fruit-infused Treats
- The trend of incorporating fruit into snack products creates opportunities for the development of healthy, natural, and unique flavor experiences.
- Chocolate-infused Snacks
- The trend of combining chocolate with other snack elements presents opportunities for the development of premium, indulgent snack products that cater to a variety of taste preferences.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from the trend of collaborations and the incorporation of unique flavor experiences to create innovative snack products.
- Retail
- Retailers can benefit from the increased brand power of collaborations and the demand for unique snack products that provide a premium and satisfying flavor experience.
- Confectionery
- The confectionery industry can capitalize on the trend of incorporating chocolate into snack products to create premium and indulgent treats.
