Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,279 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,279 cutting edge ideas.

Top 100 Food Trends in February

From Calming Probiotic-Rich Shots to Dipping-Friendly Milkshakes

— February 25, 2023 — Lifestyle
The food industry is always changing, with new trends and innovations emerging often. As we move into February 2023, there are several exciting food trends worth paying attention to. The top 100 Food Trends for February include everything from calming probiotic-rich shots to dipping-friendly milkshakes. These trends reflect the evolving tastes and preferences of consumers, who are seeking new and innovative ways to nourish their bodies and enjoy their food.

Probiotic-rich shots, for example, are designed to promote gut health and help users manage stress levels. These drinks are made with a blend of healthy bacteria, vitamins, and minerals that work together to support digestive wellness and boost the immune system. Dipping-friendly milkshakes, on the other hand, offer a fun and unique way to enjoy a classic dessert. These milkshakes are served with a variety of dipping sauces and toppings, giving users the freedom to create their own custom flavors and combinations.

These are just two examples of the Top 100 Food Trends for February 2023, showcasing the creative and exciting ways that the food industry is evolving to meet the changing needs and desires of consumers. Whether you're a foodie, a chef, or just someone who loves to eat, these trends are sure to inspire and excite you.
7.4
Score
Popularity
Activity
Freshness
99
Celebratory Springtime Marshmallow Treats
Celebratory Springtime Marshmallow Treats
The Peeps 2023 Easter Marshmallow Offerings are Tasty
<
98
Chocolate-Cnly Donut Collections
Chocolate-Cnly Donut Collections
Duck Donuts Has Just Unveiled the Chocolate Lover’s Assortment
<
97
Collaboration Cake Ranges
Collaboration Cake Ranges
These Sharing Cakes From the Finsbury Food Group Come in Three Options
<
96
Plant-Based Hard-Boiled Eggs
Plant-Based Hard-Boiled Eggs
Wunder Eggs are Free From Cholesterol & Made Without Chickens
<
95
Easter-Themed Chocolate Collections
Easter-Themed Chocolate Collections
Thortons Launches its Easter 2023 Collection at UK Stores
<
94
Dark Chocolate Coconut Cups
Dark Chocolate Coconut Cups
Chocxo Masterfully Combines Flavors of Subtle Bitterness and Sweetness
<
93
Royally Satisfying QSR Meals
Royally Satisfying QSR Meals
The Burger King Japan King's Toybox is Packed with Food
<
92
Protein-Rich Cookies
Protein-Rich Cookies
Lenny & Larry’s Debuts The Banana Chocolate Chip Complete KickStart Bar
<
91
Protein-Rich Vegan Menus
Protein-Rich Vegan Menus
Protein Bar & Kitchen Has a New Vegan Menu Featuring Chopped Chick’n
<
90
Canned Vegan Tunas
Canned Vegan Tunas
Vgarden's Canned Tuna Analog Helps to Challenge Overfishing
<
89
Value-Focused Breakfast Menus
Value-Focused Breakfast Menus
The Tim Hortons TimSelects Breakfast Menu is Priced Under $3
<
88
Fermented White Miso Pastes
Fermented White Miso Pastes
Trader Joe's New White Miso Paste is a Versatile Pantry Staple
<
87
Romantic Ruby Chocolate Bars
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
<
86
Tortilla-Focused Businesses
Tortilla-Focused Businesses
Kernel of Truth Organics Specializes in the Art of the Tortilla
<
85
Sitcom-Themed Valentine's Candies
Sitcom-Themed Valentine's Candies
The Brach's x Friends Conversation Hearts Have 26 Quotes
<
84
Flavor-Focused Protein Bars
Flavor-Focused Protein Bars
Bobo’s Protein Bars are Debuting in Two Flavors
<
83
Confectionery Range Expansions
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
<
82
D2C Frozen Pizzas
D2C Frozen Pizzas
Schwan’s Company is Debuting Two Offerings That Arrive to the Doorstep
<
81
Miniaturized Kitchen Accessory Kits
Miniaturized Kitchen Accessory Kits
The General Mills Minis Breakfast Bundle is Cereal Themed
<
80
Zero-Dairy Cheese Slices
Zero-Dairy Cheese Slices
Armored Fresh is Introducing Almond Milk American Slices at CES 2023
<
79
Twisted Heirloom Corn Snacks
Twisted Heirloom Corn Snacks
Pipcorn Twists Come in Salty and Sweet Flavor Options
<
78
Charming Valentine's Day Gifts
Charming Valentine's Day Gifts
Dylan's Candy Bar New Valentine's Day Collection Has Six Products
<
77
Viral Sauce Retail Releases
Viral Sauce Retail Releases
Chef Pii's Pink Sauce Will Be Officially Available from Walmart
<
76
Indulgent At-Home Frozen Treats
Indulgent At-Home Frozen Treats
These New Mars Ice Cream Products Come in Three Varieties
<
75
Calming Probiotic-Rich Shots
Calming Probiotic-Rich Shots
The So Good So You Calm Kiwi Melon Probiotic Shot is at Target
<
74
Vegan Pancake Mixes
Vegan Pancake Mixes
Chamberlain Coffee Restocks Vegan Pancake Mix and Vermont Tapped Sparkle Syrup
<
73
Collaboration Adaptogenic Refreshments
Collaboration Adaptogenic Refreshments
The Moment x Lululemon Lemon Lemon Drink Supports Wellness
<
72
Veggie-Infused Chicken Snacks
Veggie-Infused Chicken Snacks
Perdue Chicken Plus Snackers Come in Three Flavors
<
71
Romantic Ice Cream Flavors
Romantic Ice Cream Flavors
A New Halo Top Ice Cream Pint Launches Just In Time for Valentine’s Day
<
70
Plant-Based Iconic Cheese Spreads
Plant-Based Iconic Cheese Spreads
The New Philadelphia Plant Based Spread Targets Flexitarians
<
69
At-Home Korean BBQ Kits
At-Home Korean BBQ Kits
Cho's BBQ is Bringing the Korean BBQ Experience to Your Home
<
68
Ready-Made Dairy-Free Pancakes
Ready-Made Dairy-Free Pancakes
OaYeah! Pancakes are Ready to Enjoy Right Out of the Pack
<
67
Recyclable Bagged Mocktails
Recyclable Bagged Mocktails
Walton Wood Farm's Gin Twist Cocktail Mix is Fully Recyclable
<
66
Spicy Frozen Yogurt Toppers
Spicy Frozen Yogurt Toppers
Red Mango Just Added a Spicy Aleppo Pepper Topping Option
<
65
Sports-Themed Snack Chips
Sports-Themed Snack Chips
Postseasoning: The Chip Has a Sweet-Heat Flavor Blend
<
64
Smoked Mushroom Garum Kits
Smoked Mushroom Garum Kits
Noma Projects Boasts a Comprehensive, Design-Forward Gift Set
<
63
All-Natural Frozen Dumplings
All-Natural Frozen Dumplings
Laoban Dumplings Launched Three Flavors into Whole Foods
<
62
Sustainable Mocktail Teas
Sustainable Mocktail Teas
The Cloud Catcher Mocktail is Packaged in a Recyclable Bag
<
61
Travel-Inspired Tea Collections
Travel-Inspired Tea Collections
The Magic Hour Wanderlust Tea Collection is Handcrafted
<
60
Giftable Portuguese Tapas Kits
Giftable Portuguese Tapas Kits
Luisa-Paixão Boasts an Authentic Petiscos Gift Set
<
59
Sweet Italian Dessert Dips
Sweet Italian Dessert Dips
Trader Joe's Sweet Cannoli Dip is a Creamy Dessert Spread
<
58
Guilt-Free Snacking Pop-Ups
Guilt-Free Snacking Pop-Ups
Fibre One's Crave Club House Invites Visitors to Satisfy Cravings
<
57
Mood-Balancing Snack Bars
Mood-Balancing Snack Bars
The Tattooed Chef Oat Butter Bars Come in Four Flavors
<
56
Flavored Artisanal Nut Snacks
Flavored Artisanal Nut Snacks
These Nature’s Garden Roasted Nuts Come in Four Flavors
<
55
Rustic Wooden Coolers
Rustic Wooden Coolers
Backyard Expressions Launched an Outdoor Canadian Flag Cooler
<
54
Meta Cookie-Filled Cookie
Meta Cookie-Filled Cookie
Oreo Just Released 'The Most Oreo Oreo Cookies'
<
53
Low-Sugar Caffeinated Protein Bars
Low-Sugar Caffeinated Protein Bars
The ONE Brands Coffee Shop Bars Come in Two Flavors
<
52
Titanium Cookware Sets
Titanium Cookware Sets
Silverant Launched a 3-Piece Titanium Cookware Set for Campers
<
51
Botanical Cocktail Boxes
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
<
50
Soda-Flavored Hot Sauces
Soda-Flavored Hot Sauces
The MTN DEW Baja Blast Hot Sauce Was Created with iBurn
<
49
Celebrity-Backed Baking Mixes
Celebrity-Backed Baking Mixes
Dolly Parton and Duncan Hines Launch a Set of Baking Mixes and Tools
<
48
Meatless Vending Machines
Meatless Vending Machines
Meatless Farm's APM Dispenses Free Veg & Plant-Based Food
<
47
Tasty Themed Jelly Candies
Tasty Themed Jelly Candies
Fruittella Curiosities Have All-Natural Recipes
<
46
Sleep-Supporting Protein Drinks
Sleep-Supporting Protein Drinks
Premier Protein Good Night Comes in Three Flavors
<
45
Sandwich Cookie Metaverses
Sandwich Cookie Metaverses
The OREOVERSE Invites Fans Into a Cookie-Themed World
<
44
Oyster Mushroom Growing Kits
Oyster Mushroom Growing Kits
Smallhold’s Blue Oyster Grow Kit is Healthy, Delicious and Fun
<
43
Cannabis-Accepting Hotels
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
<
42
Dipping-Friendly Milkshakes
Dipping-Friendly Milkshakes
The Domino’s Bacon Shake Has a Creamy, Meaty Profile for Dipping Pizza
<
41
Cell-Based Candies
Cell-Based Candies
Free Candy Performance Gummies are Made with Cell-Based Collagen
<
40
Street Art-Style Cookies
Street Art-Style Cookies
Cookie Plug Combines Graffiti, Street Art & Hip-Hop Culture
<
39
Bottled Popcorn Kits
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
<
38
Truffle-Inspired Protein Bars
Truffle-Inspired Protein Bars
The New Larabar Truffle Bars Feature the Taste of Chocolate Truffles
<
37
Valentine's Day Advent Calendars
Valentine's Day Advent Calendars
The Harry & David Seven Days of Love Advent Calendar is Charming
<
36
Triple-Flavor Ice Lollies
Triple-Flavor Ice Lollies
The Wall's Twister Fruit Zingerrr Has a Sweet and Sour Flavor
<
35
Sleep-Supporting Turkish Delights
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
<
34
Limited-Edition Pancake Cereals
Limited-Edition Pancake Cereals
Belgian Boys Debuted a New Spoon-Ready Delicious Pancake Cereal
<
33
Plant-Based Oatmeal Frozen Treats
Plant-Based Oatmeal Frozen Treats
The Ben & Jerry's Oatmeal Dream Pie is Non-Dairy
<
32
Chickpea-Based Yogurt Expansions
Chickpea-Based Yogurt Expansions
CHKP Yogurt is Now Available in Whole Foods Markets
<
31
Two-Course Seafood Meals
Two-Course Seafood Meals
Red Lobster Dockside Duos Offers Your Choice of Several Menu Items
<
30
Candy-Filled Egg-Shaped Treats
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
<
29
Creatine Supplement Capsules
Creatine Supplement Capsules
Optimum Nutrition Launched The 'Micronized Creatine Capsules'
<
28
Snackable Mini Pizza Rolls
Snackable Mini Pizza Rolls
Papa Johns is Adding Jalapeño Papa Bites & Chicken Parmesan Papa Bites
<
27
Sleep-Supporting Cereals
Sleep-Supporting Cereals
Post's Sweet Dreams Cereal Encourages Healthy Sleeping Patterns
<
26
Outdoor Cookware Collections
Outdoor Cookware Collections
NatureHike Launched a 3-in-1 Stainless Steel Cookware Set
<
25
Grape-Flavored Cannabis Gummies
Grape-Flavored Cannabis Gummies
incredibles Announced the '50 Shades of Grape' Cannabis Gummies
<
24
Miniature Sub Sandwiches
Miniature Sub Sandwiches
The World's Smallest Sub by Subway Marks a New Menu Addition
<
23
Health-Focused Cannabis Gummies
Health-Focused Cannabis Gummies
LEUNE's Gem Drop Gummies Focus on the Benefits of Cannabis Plants
<
22
Warming Tikka Masala Soups
Warming Tikka Masala Soups
Panera Has a Tasty New Chicken Tikka Masala Soup for Winter
<
21
Japanese Mountain Range Cakes
Japanese Mountain Range Cakes
The Shorakuen Yamagashi Mt. Fuji Chocolate Cake is Elegant
<
20
Collaboration Biscuit Spread Products
Collaboration Biscuit Spread Products
The Lotus Biscoff KitKat Bites Come in a Sharing Pack
<
19
Chocolate Burger Buns
Chocolate Burger Buns
Burger King Thailand is Selling a Sweet New Hershey's Chocolate Burger
<
18
Relaxing CBD-Positive Hotels
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
<
17
Protein Bar Bouquets
Protein Bar Bouquets
For Valentine's Day, RXBAR Created a "RXBAR-quet" Gift for Gym Lovers
<
16
All-You-Can-Eat Tteokbokki Restaurants
All-You-Can-Eat Tteokbokki Restaurants
Witch Topokki Boasts a Menu Full of Comfort Foods
<
15
Monthly Mocktail Subscriptions
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
<
14
Colorful Paddy's Day Shakes
Colorful Paddy's Day Shakes
Dairy Queen Just Unveiled the New 'Under the Rainbow Shake'
<
13
Elongated Double-Patty Cheeseburgers
Elongated Double-Patty Cheeseburgers
The Burger King Extra Long Cheeseburger is Arriving in Canada
<
12
Romantic Chocolate Gift Guides
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
<
11
Multi-Functional Food Containers
Multi-Functional Food Containers
Roll by Haechan Ryu is a Space-Caving Food Container
<
10
Sugar-Free Candy Bar Creamers
Sugar-Free Candy Bar Creamers
The Coffee mate Zero Sugar Twix Flavored Creamer is Limited-Edition
<
9
Decadent Ice Cream Launches
Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
<
8
On-Demand Ramen Machines
On-Demand Ramen Machines
YKE Desktop Shows How to Use RFID for Making Ramen at CES 2023
<
7
Expansive Ice Cream Collections
Expansive Ice Cream Collections
These New Magnum Ice Cream Flavors are Arriving for 2023
<
6
Ruffly-Edged Noodle Packets
Ruffly-Edged Noodle Packets
Trader Joe's Squiggly Knife Cut Style Noodles Makes for a Quick Eat
<
5
High-Tech Gas Grills
High-Tech Gas Grills
Weber Launched its 2022 GENESIS Grill Lineup with Smart Features
<
4
Sleek Fume-Removing Grills
Sleek Fume-Removing Grills
The 'Instant® Indoor Grill and Air Fryer' Removes Odors While You Cook
<
3
Modern Indoor Farm Stands
Modern Indoor Farm Stands
Lettuce Grow Helps You Grow Your Own Groceries at Home
<
2
Edible Collagen Jelly Sticks
Edible Collagen Jelly Sticks
Fresh Bell Combines Real Pomegranate & Marine Collagen Peptides
<
1
3D-Printed Skin Supplements
3D-Printed Skin Supplements
Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023
<