Plant-Based Oatmeal Frozen Treats

The Ben & Jerry's Oatmeal Dream Pie is Non-Dairy

The Ben & Jerry's Oatmeal Dream Pie non-dairy ice cream has been launched by the Unilever-owned brand as its latest alternative frozen dessert that's perfect for consumers to try out when a craving hits.

The frozen treat is crafted with an oatmeal creme pie base that's infused with oatmeal cookie pieces from Partake along with swirls of marshmallow. Priced starting at $5.99, the frozen dessert is perfect for consumers to try out this year as a creamy yet dairy-free option that's perfect for those looking to avoid dairy alternatives.

Head of R&D Chris Rivard commented on the new Ben & Jerry's Oatmeal Dream Pie non-dairy ice cream saying, "Foodie fans can rejoice this new version of our nostalgic offering. We’re thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry’s, and this flavour truly delivers.”

Plant-based Frozen Treats
The plant-based trend in frozen treats presents a disruptive innovation opportunity for brands to innovate and create dairy-free and vegan products.
Oatmeal-based Desserts
The trend towards oatmeal-based desserts presents a disruptive innovation opportunity for brands to create unique, nostalgic products with a healthier twist.
Non-dairy Ice Cream
The non-dairy ice cream trend presents a disruptive innovation opportunity for brands to create alternative frozen desserts that cater to consumers looking for dairy-free options.

Where This Applies

Food and Beverage
The food and beverage industry can take advantage of plant-based and non-dairy trends to create innovative products that cater to health-conscious consumers.
Retail
The retail industry can capitalize on the popularity of plant-based and non-dairy frozen treats by offering a wider selection of dairy-free options in-store and online.
Hospitality
The hospitality industry can tap into the trend towards oatmeal-based desserts by incorporating unique oatmeal-based desserts into their menus to attract health-conscious consumers.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 81%
Freshness 16%

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