While splashy brand campaigns and interactive promotions informed many of the October 2021 marketing trends, there was also a notable recurrence of companies delivering purposeful, socially conscious messaging.
For example, Chobani partnered with Edesia Nutrition to launch a line of peanut butter products that aim to "end child hunger." Meanwhile, Ben & Jerry's released its 'Change Is Brewing' line of ice creams -- the proceeds of which go to supporting grassroots groups in the U.S. looking to transform public safety. And, of course, Italian aperitif brand Campari kicked off its ninth annual 'Negroni Week,' inviting bars and restaurants to serve the popular cocktail and donate the sales to charity.
On the more experimental side of things, brands continued this month to launch interactive marketing campaigns. A standout came from UK-based footwear retailer Schuh. The sneaker company debuted the 'Schuh Sneaker Hunt,' an AR-powered game in which users navigate their real-world environments in an effort to locate a hidden 'Schuh Box.'
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
