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Top 100 Marketing Trends in October

From Social Good Ice Creams to Eye-Catching Craft Beer Designs

— October 16, 2021 — Autos
While splashy brand campaigns and interactive promotions informed many of the October 2021 marketing trends, there was also a notable recurrence of companies delivering purposeful, socially conscious messaging.

For example, Chobani partnered with Edesia Nutrition to launch a line of peanut butter products that aim to "end child hunger." Meanwhile, Ben & Jerry's released its 'Change Is Brewing' line of ice creams -- the proceeds of which go to supporting grassroots groups in the U.S. looking to transform public safety. And, of course, Italian aperitif brand Campari kicked off its ninth annual 'Negroni Week,' inviting bars and restaurants to serve the popular cocktail and donate the sales to charity.

On the more experimental side of things, brands continued this month to launch interactive marketing campaigns. A standout came from UK-based footwear retailer Schuh. The sneaker company debuted the 'Schuh Sneaker Hunt,' an AR-powered game in which users navigate their real-world environments in an effort to locate a hidden 'Schuh Box.'
7.4
Score
Popularity
Activity
Freshness
100
Free-From 24-Hour Moisturizers
Free-From 24-Hour Moisturizers
Lubriderm Advanced Therapy Comes in Two Fragrance-Free Options
<
99
Exfoliating Essential Oil Soaps
Exfoliating Essential Oil Soaps
The Dr. Teal's Moisturizing Hand Soap is Multipurpose
<
98
Teen Series Makeup Products
Teen Series Makeup Products
The NYX Professional Makeup Sex Education Collection is Available Now
<
97
Eco Infant Formula Packaging
Eco Infant Formula Packaging
The Aptar Food + Beverage Neo Closure is Made with Renewable Material
<
96
Plant-Based MCT-Rich Creamers
Plant-Based MCT-Rich Creamers
The Kitu Life Super Coffee Maple Pumpkin Creamer Has Zero Sugar
<
95
Fantasy Game-Themed Candies
Fantasy Game-Themed Candies
Nerds and Dungeons & Dragons Created a Snacking and Gaming Experience
<
94
Free-From Trick-or-Treat Candies
Free-From Trick-or-Treat Candies
UNREAL Chocolate Has Announced New Offerings Ahead of Halloween
<
93
Velvety Vegan Mochi Treats
Velvety Vegan Mochi Treats
Little Moons Belgian Chocolate & Hazelnut are Indulgently Formulated
<
92
Mexican Holiday-Celebrating Cans
Mexican Holiday-Celebrating Cans
The Perrier Día de los Muertos Launched in Time for the Holiday
<
91
Shelf-Stable Bone Broths
Shelf-Stable Bone Broths
The Dr. Kellyann Classic Chicken Bone Broth is Easy to Buy and Enjoy
<
90
Fire-Inspired Instant Noodles
Fire-Inspired Instant Noodles
Hot & Spicy Fire Wok Volcanic Mongolian Beef Cup Noodles are Tasty
<
89
Vegetarian-Friendly Sandwich Slices
Vegetarian-Friendly Sandwich Slices
Taste & Glory Deli Slices Come in Three Vegan Varieties
<
88
Apple Cider Detox Scrubs
Apple Cider Detox Scrubs
FEKKAI's product is offered in aesthetically minimalist packaging
<
87
90s-Inspired Cracker Flavors
90s-Inspired Cracker Flavors
The Goldfish Jalapeño Popper Flavored Crackers are Limited-Edition
<
86
Kebab-Enthusiast Gift Sets
Kebab-Enthusiast Gift Sets
Man Crates Boasts the Kebab King Crate for Men Who Love Grilling
<
85
Social Good Ice Creams
Social Good Ice Creams
The Ben & Jerry’s Change Is Brewing Ice Cream is a Limited Batch Flavor
<
84
Jarred Plant-Based Meals
Jarred Plant-Based Meals
The Merchant Gourmet Plant Jars Come in Three Varieties
<
83
Plant-Based Canned Soups
Plant-Based Canned Soups
The Baxters Plant-Based Soup Range Now includes Three New Options
<
82
Cheese-Themed QSR Fashion Lines
Cheese-Themed QSR Fashion Lines
The A&W Restaurants Cheddar Weather Collection is Fall-Ready
<
81
Vegan-Friendly Prepackaged Cakes
Vegan-Friendly Prepackaged Cakes
The Bells of Lazenby Espresso Tiffin Has 120-Calories Per Slice
<
80
Livestream Resale Marketplaces
Livestream Resale Marketplaces
Galaxy Blends Fashion Resale with a Live Shopping Experience
<
79
Branded Ketchup Packet Rollers
Branded Ketchup Packet Rollers
Heinz Debuts a New Ketchup Innovation–the New Packet Roller
<
78
Spreadable Burger Cheeses
Spreadable Burger Cheeses
Primula Burger Cheese Creates an Authentic Burger Taste
<
77
Cheesy Southern Cuisine Snacks
Cheesy Southern Cuisine Snacks
Cheetos Crunchy Nashville Hot are Spicy and Authentic
<
76
Potato Sampling Experiences
Potato Sampling Experiences
Idahoan Foods' Mashed in America Tour Shares a Immersive Events
<
75
Social Good Peanut Butters
Social Good Peanut Butters
Chobani Ends Child Hunger was Created with Edesia Nutrition
<
74
In-Home Beer Advertisements
In-Home Beer Advertisements
PBR is Paying People to Put Beer Ads in Their Home
<
73
Branded Free Coffee Promotions
Branded Free Coffee Promotions
Starbucks Offers Free Coffee to Celebrate National Coffee Day
<
72
Ice Cream-Inspired Protein Powders
Ice Cream-Inspired Protein Powders
The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty
<
71
Athlete-Inspired Gowns
Athlete-Inspired Gowns
The Simone Biles Met Gala is a Couture AREA x Athleta Collaboration
<
70
Charitable Cocktail Campaigns
Charitable Cocktail Campaigns
Campari and Imbibe Kick Off the 9th Annual Negroni Week
<
69
Refreshing Gin-Based Canned Cocktails
Refreshing Gin-Based Canned Cocktails
The CANTEEN Gin Spritz Comes in Three Flavor Options
<
68
Traditional Plant-Based Holiday Drinks
Traditional Plant-Based Holiday Drinks
These Elmhurst 1925 Products are Arriving for the Holidays
<
67
Candy Bar-Inspired Biscuits
Candy Bar-Inspired Biscuits
MilkyWay Biscuits Offer a New Take on a Classic Treat
<
66
Eye-Catching Craft Beer Designs
Eye-Catching Craft Beer Designs
Vocation Brewery Reveals Major Brand Identity Redesign
<
65
Vietnamese Beer Brand Designs
Vietnamese Beer Brand Designs
Deme Beer Unveils New Brand Identity and Packaging
<
64
Prepackaged Cold Espresso Shots
Prepackaged Cold Espresso Shots
The Solo Espresso Shot from Solo Coffee Has 127mg of Caffeine
<
63
Active Lifestyle CBD Supplements
Active Lifestyle CBD Supplements
Level Select Gummies Come in Three Varieties
<
62
Premium Hot Chocolate Products
Premium Hot Chocolate Products
Starbucks Signature Chocolate is Being Added to the At-Home Range
<
61
Recyclable Cheese Snack Packaging
Recyclable Cheese Snack Packaging
Cathedral City Snack Packs Will Now Feature Recyclable Trays
<
60
Fortified Immunity Support Drinks
Fortified Immunity Support Drinks
Weetabix On The Go Immune Support is High in Fiber
<
59
Sports-Themed Stackable Crisps
Sports-Themed Stackable Crisps
Pringles' Tailgating Stacks Inspire Bold New Flavor Combinations
<
58
Crate-Inspired Gift Sets
Crate-Inspired Gift Sets
Man Crates’ Gourmet Grilled Cheese Crate is Out of This World
<
57
Japanese-Inspired BBQ Sauces
Japanese-Inspired BBQ Sauces
Bachan's Japanese BBQ Sauce is Modelled After a Unique Family Recipe
<
56
Locally-Sourced Cruise Retail Concepts
Locally-Sourced Cruise Retail Concepts
Azamara Launches a Destination-Tailored Shopping Program
<
55
Festive Family Focused Treats
Festive Family Focused Treats
The Nestlé Confectionery’s Christmas Line-Up was Unveiled for the UK
<
54
Branded Sauce Halloween Costumes
Branded Sauce Halloween Costumes
The Hidden Valley Ranch Costume is Arriving for Halloween
<
53
Potato-Themed Travel Sweepstakes
Potato-Themed Travel Sweepstakes
McAlister’s Deli Debuted the “The Great Spud Getaway”
<
52
Eucalyptus Shower Bouquets
Eucalyptus Shower Bouquets
SELV RITUEL Has a Unique Product on Offer for Limited Time
<
51
Efficient Employee Retention Strategies
Efficient Employee Retention Strategies
Uber Eats for Business Launches New Service for Employers
<
50
Oat-Based Soft Serves
Oat-Based Soft Serves
KFC Has Launched Oatly Vegan Ice Cream in China
<
49
AR-Enabled Kids Snack Campaigns
AR-Enabled Kids Snack Campaigns
CLIF Kid Taps Skateboarder Sky Brown to Launch Back to School Ads
<
48
Strong Seltzer Variety Packs
Strong Seltzer Variety Packs
The White Claw Surge Variety Pack Includes Two New Flavors
<
47
Extra-Crispy Heat-Retaining Fries
Extra-Crispy Heat-Retaining Fries
Wendy's Reimagines the French Fry with 'Hot and Crispy' Method
<
46
Plantable Ketchup Labels
Plantable Ketchup Labels
Heinz Created a Limited-Edition Bottle for Cultivating Tomatoes at Home
<
45
Self-Care Candy Calendars
Self-Care Candy Calendars
Starburst All Pink #DoYou Challenge Calendars Encourage Self-Care
<
44
Community-Building Urban Art
Community-Building Urban Art
Bulleit Teams Up with Local Artists to Reignite Communities in Chile
<
43
Cohesive Skincare Brand Designs
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
<
42
Gut-Friendly Plant-Based Oat Drinks
Gut-Friendly Plant-Based Oat Drinks
The Biotiful Oat Kefir Comes in Three Flavor Options
<
41
Restaurant-Grade Packaged Foods
Restaurant-Grade Packaged Foods
Momofuku's Packaging Reference Labels in Professional Kitchens
<
40
Non-Alcoholic Nootropic Hop Waters
Non-Alcoholic Nootropic Hop Waters
HOP WTR Sparkling Hop Water is Calorie and Alcohol-Free
<
39
Branded Fast Food Smartphones
Branded Fast Food Smartphones
The Wendy's Phone Has a Digital Assistant of Its Own Named Wendy
<
38
AR-Enabled Sneaker Hunt Campaigns
AR-Enabled Sneaker Hunt Campaigns
Schuh Wants Shoppers to Hit the Streets in Interactive New Game
<
37
VR-Powered Airline Experiences
VR-Powered Airline Experiences
The 'Emirates VR Experience' Lets Users Explore Real Plane Cabins
<
36
Low-Sugar Pumpkin Spice Cereals
Low-Sugar Pumpkin Spice Cereals
Three Wishes Pumpkin Spice Cereal Has Eight-Grams of Protein
<
35
Old-Fashioned Soda Shop Refreshments
Old-Fashioned Soda Shop Refreshments
Pepsi-Cola Soda Shop Includes Two Flavors
<
34
Gen Z-Targeted Skincare Campaigns
Gen Z-Targeted Skincare Campaigns
Neutrogena Launched its First TikTok Campaign to Debunk Myths
<
33
80s-Style NFT Artwork
80s-Style NFT Artwork
Kenra Professional Launched a Nostalgic Volume Spray 25 & NFT
<
32
Co-Branded Dating Clothing Collaborations
Co-Branded Dating Clothing Collaborations
Bumble and Rent the Runway Debut New Curated Collection
<
31
Comfortably Stretchy Tennis Skirts
Comfortably Stretchy Tennis Skirts
Onzie’s Tennis Skirt Comes in Black and Leopard Colorways
<
30
Zero-Waste Cosmetic Packaging
Zero-Waste Cosmetic Packaging
LiquiGlide 'EveryDrop' Packaging was Created with Yves Béhar
<
29
Uplifting Urban Gyms
Uplifting Urban Gyms
Asics & Mind are Inspiring Movement & Mood Boosting in the City
<
28
Highly-Immersive Whiskey Bars
Highly-Immersive Whiskey Bars
Lark Distillery Has Launched a Luxury Whiskey Experience in Tasmania
<
27
Japanese Snacks Subscription Boxes
Japanese Snacks Subscription Boxes
Bokksu’s Seasons of Japan Presents a Curated Taste Experience
<
26
Giftable Grill Master Boxes
Giftable Grill Master Boxes
Man Crates Provides a Grill Master Set With Tools & Flavor Enhancers
<
25
Recyclable Frozen Food Packaging
Recyclable Frozen Food Packaging
This New Walki Recyclable Tray Packaging is Convenient
<
24
Fitness Influencer Parodies
Fitness Influencer Parodies
Planet Fitness' Fictional "Fitfluencer" Parodies Phony Influencers
<
23
Flavor-Fueled NFT Giveaways
Flavor-Fueled NFT Giveaways
G FUEL is Hosting an NFT Giveaway with Robot Rapper & Gamer FN Meka
<
22
Interactive Holographic Packaging
Interactive Holographic Packaging
Immertia Enriches Packaging with Tiny, Helpful Human Holograms
<
21
Home Life Festivals
Home Life Festivals
The 24-Hour Virtual IKEA Festival is Set in Everyday Locations
<
20
On-The-Go Cocktail Kits
On-The-Go Cocktail Kits
Aperol Has Annouced the Launch of the 'Aperol Spritz Kit' in the UK
<
19
Gourmet Baking Powders
Gourmet Baking Powders
Loosey-Goosey Makes Baking Powder with a Vegetable Puree Base
<
18
Digital Furniture Musems
Digital Furniture Musems
The IKEA Museum Digital Archives Iconic Catalogs & Designs
<
17
Asian Fusion Cuisine Noodles
Asian Fusion Cuisine Noodles
The Pot Noodle Fusions Range Includes Three Flavors
<
16
Innovative Chocolate-Infused Strawberries
Innovative Chocolate-Infused Strawberries
This Snack by Bokksu is Completely One-of-a-Kind
<
15
The Post-Pandemic Future of Marketing
The Post-Pandemic Future of Marketing
Marketing in the Era of Empowerment
<
14
NFT Magazine Covers
NFT Magazine Covers
ES Magazine's Cover is an Immersive, Three-Dimensional Moving Artwork
<
13
Harvest Season Sodas
Harvest Season Sodas
MTN Dew Thrashed Apple Blends Citrus with Crisp Apple Flavor
<
12
Branded Camping Experiences
Branded Camping Experiences
The Pure Golden Hour Tentrr Experience Elevates Outdoor Camping
<
11
All-Electric SUV Ads
All-Electric SUV Ads
Cadillac Launches 'Be Iconic' Campaign To Promote the '2023 Cadillac Lyriq'
<
10
Virtual Sneaker Showrooms
Virtual Sneaker Showrooms
Neiman Marcus and Hypebeast Collaborated on a Shoppable Virtual Space
<
9
Premium Cookie Boxes
Premium Cookie Boxes
Last Crumb Takes Cues from High-End Streetwear and Designer Goods
<
8
Peanut-Themed Nature Retreats
Peanut-Themed Nature Retreats
Planters' NUTMOBILE Turned Into the INN a NUTshell
<
7
The Post-Pandemic Future of Retail
The Post-Pandemic Future of Retail
Retail Innovation in 2022
<
6
At-Home Scalp Care Brushes
At-Home Scalp Care Brushes
The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
<
5
Highly Immersive Phygital Malls
Highly Immersive Phygital Malls
JD.com Has Launched a Massive Interactive Mall in China
<
4
Sustainable Seaweed-Made Packaging
Sustainable Seaweed-Made Packaging
The 'Notpla' Packaging from Superunion Disintegrates After Use
<
3
Child-Resistant Pre-Roll Tins
Child-Resistant Pre-Roll Tins
Happy Valley Features Products That are 100% Child-Resistant
<
2
Traveling Nap Pods
Traveling Nap Pods
IKEA France is Normalizing Midday Siestas with Traveling Sleep Pods
<
1
Trendy Gen Z Accessories
Trendy Gen Z Accessories
Urban Sophistication Offers a Range of Elevated Phone Cases for Winter
<