The Weetabix On The Go Immune Support is a new addition to the brand's core lineup of breakfast drinks that will provide consumers with a way to support their overall health in a convenient way.
The beverages are all high in fiber with 19-grams of protein in each serving, while also maintaining a fortified recipe that gives each flavor added vitamins and minerals. The drinks come in three flavors including Berry Burst, Chocolate Brownie and Vanilla Maple.
General Manager at Weetabix On The Go Emma Varlow explained the new Weetabix On The Go Immune Support drinks further saying, "The demand for food and drink that contribute to a healthy immune system has been on the rise, with the Coronavirus pandemic fuelling this trend. We know that 67% of shoppers globally are interested in products that support immune health and as the breakfast drinks category leader, Weetabix On The Go has an important part to play in introducing immune-enhanced products to a wider audience.”
Key Themes Behind This Trend
- Fortified Immune-boosting Drinks
- There is a rising demand for food and drinks that can strengthen the immune system, presenting a disruptive innovation opportunity for the beverage and health industries.
- Convenient Health Products
- The pandemic has fueled the demand for convenient health products such as the Weetabix On The Go Immune Support drinks, providing an opportunity for innovation in the health and wellness industry.
- High-protein, High-fiber Beverages
- Consumers are seeking protein and fiber-rich beverages like the Weetabix On The Go Immune Support drinks, creating a potential market for innovation in the health and fitness industry.
Where This Applies
- Beverage Industry
- The demand for functional beverages like the Weetabix On The Go Immune Support drinks showcases the potential for disruptive innovation in the beverage industry.
- Health Industry
- The rising interest in immune health presents a potential market for innovation in the health industry, including the development of more functional food and supplement products.
- Fitness Industry
- The high-protein, high-fiber trend in beverages presents a disruptive innovation opportunity for the fitness industry as it tries to tap into the market of health-conscious consumers.
