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Nutty High-Fiber Breakfast Cereals

Weetabix Oatibix Flakes Nutty Crunch Has 100% Whole Grains

— January 14, 2022 — Marketing
The Weetabix Oatibix Flakes Nutty Crunch cereal is being launched by the brand in the UK as a new breakfast product for consumers seeking out a satisfying option to enjoy that's both flavorful and functional.

The cereal features honeycomb pieces along with honey-coated corn flakes and a series of caramelized nuts alongside almonds to make it a satisfying meal to choose in the morning hours. The cereal maintains a 100% whole grain recipe that is naturally low in sodium and high in fiber, and will launching at grocery stores and convenience stores in the UK starting February 28th, 2022 for £3.29 per box.

Head of Marketing at Weetabix Gareth Turner commented on the new Weetabix Oatibix Flakes Nutty Crunch cereal saying, "Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media.”
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