With many consumers growing weary of eating in, the April 2021 food trends suggest that brands are going to new and increasingly creative lengths to capture public attention.
In perhaps the boldest move yet for a snack brand, Pringles launched a new flavor that cannot be experienced through taste. The CryptoCrisp Flavored Pringles is a digital collectible that can only be found on the non-fungible token marketplace Rarible. The digital product even boasts a premium, all-gold canister design created by artist Vasya Kolotusha.
While Crypto Crisps may intrigue some snackers, the April 2021 food trends show that many brands are simply asking the people what they want to see – no matter how bizarre the responses might be. For instance, Heinz crowdsources three new hybrid condiments from fans, resulting in the release of Heinz Tarchup, Wasabioli, and Hanch.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
