Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

AI-Powered Cookie Coaches

Nestle Created a Cookie Coach.Who Answers Cookie Questions

— March 2, 2021 — Lifestyle
As the pandemic presses on, people are continuing to invest more time into home cooking and baking, and Nestle is now introducing a Cookie Coach powered by artificial intelligence to answer all cookie-related queries. On VeryBestBaking.com, cookie lovers will find Ruth, the Cookie Coach who can be relied on to provide answers at all hours of the day and night. Ruth is capable of helping with everything from ingredient substitutions to recipe ratios, as well as answering some of the most commonly asked questions when it comes to making perfect batches of cookies.

Cookie lovers might choose to ask Ruth something like "How can I make my cookies gluten-free?" or "Why do cookies burn?" and in response, they may even get an instructional photo set or video to properly answer the question.
Trend Themes
1. AI-powered Baking Assistants - The rise of AI-powered baking assistants can revolutionize cooking experiences and offer new avenues for food manufacturers to leverage the latest technology.
2. 24/7 AI-powered Support Systems - 24/7 AI-Powered Support Systems for cooking applications such as Ruth can offer brands a personalized approach, while also optimizing customer service.
3. AI-powered Curation - Artificial Intelligence can tailor recipe suggestions based on user preferences, this can offer brands a new avenue to upsell their products while also improving the user's experience.
Industry Implications
1. Food and Beverage - The Food and Beverage industry has the potential to optimize customer support by leveraging AI-powered solutions, such as Ruth, to enhance customer experience.
2. Technology - Advancements in AI can offer new opportunities for businesses to integrate innovative solutions into their operations, such as AI-powered baking assistants, thus shaping the future of technology.
3. Retail and E-commerce - Retail and E-Commerce industries can tap into AI-powered curation systems to tailor recipe suggestions based on user data and preferences, thus offering a personalized and fulfilling experience.
5.5
Score
Popularity
Activity
Freshness