These Baked by Rich’s cookies are being launched as a series of sweet treats for helping retailers to provide shopper with a series of delicious indulgences with familiar ingredients.
The cookies were created in partnership with Nestlé Professional and come as a thaw and serve option for retailers to provide to shoppers. The cookies come in several varieties that make use of Nestlé-branded candies for their toppings including Aero Bubbles Peppermint, Quality Street Matchmakers Zingy Orange and Little Rolo. Priced at £2.29 for a bag of four cookies, the product only needs to be defrosted to be served and has a five-day shelf life.
Sals, Marketing & R&D Director John Want spoke on the new Baked by Rich’s cookies saying, "This straightforward solution to selling freshly baked goods also helps businesses to mitigate waste; retailers only need to defrost what they know will sell each day. Sites with an in-store bakery can also save on energy costs as the thaw and serve concept doesn’t require use of the oven."
Key Themes Behind This Trend
- Candy-inspired Baked Goods
- There is an opportunity for bakeries and food manufacturers to create baked goods that feature candy-inspired toppings and flavors.
- Thaw-and-serve Baked Goods
- Retailers and food manufacturers can look into creating more thaw-and-serve baked goods to reduce waste and lower energy costs.
- Branded Ingredient Collaborations
- Collaborations between food manufacturers can lead to new, innovative products that incorporate well-known food brands in unique ways.
Where This Applies
- Bakery
- Bakeries can create candy-inspired baked goods to offer customers a unique treat that stands out from traditional baked goods.
- Food Manufacturing
- Food manufacturers can collaborate with other popular brands to create innovative products and increase brand recognition.
- Retail
- Retailers can offer thaw-and-serve baked goods to reduce waste and save on energy costs while still providing fresh-baked options for customers.
