Grummies makes vegan gummies and distinguishes itself with an extra "R" that stands for real ingredients, real superfoods and real certifications. The brand's founders, Nick Michlewicz and Colin Darretta, were tired of seeing so-called "healthy" gummy vitamins on the market made with "fake" artificial ingredients, and set out to create clean superfood gummies. Backed by USDA Organic and IGEN Non-GMO Tested certifications and free from corn and glucose syrup, sugar-free chemical sweeteners, artificial colors and more, Grummies are packed with active ingredients and just three grams of organic cane sugar per serving.
The clean superfood gummies are being introduced in vegan varieties like Apple Cider Vinegar, Turmeric, Elderberry (with three times the amount of elderberry extract than other elderberry products) and Ashwagandha, which make the notoriously bitter adaptogenic ingredient palatable.
What's Driving This Trend
- Clean Superfood Supplements
- Brands can innovate by creating clean and healthy edible supplements.
- Vegan Gummy Vitamins
- Brands can innovate by offering vegan gummy vitamins with real ingredients.
- Real Ingredients Health Products
- Consumers value healthy products made with real ingredients, creating an opportunity for brands to innovate.
Who This Affects Most
- Health and Wellness
- The health and wellness industry can benefit from creating clean, plant-based gummy supplements for customers seeking healthier options.
- Nutrition
- The nutrition industry can capitalize on the trend of real, superfood ingredients in edible supplements.
- Food and Beverage
- The food and beverage industry can create innovative, healthy snacks like Grummies plant-powered gummies to meet the growing demand for real, healthy ingredients in food products.
