The Nutrigum Kids Multi Vitality vitamin gummies are a sugar-free dietary supplement developed with the needs of young children in mind to help them get the essential nutrients they need. The product is formatted with fruit-based pectin rather than gelatin to give it a vegan-friendly formula, and boasts eight nutrients including vitamins A, C, D and e, B vitamins and biotin. Featuring no added sugar, the gummies feature a natural raspberry flavor to make them palatable for children and come in containers with two months supply.
Co-Founder Fabian Whittingham commented on the Nutrigum Kids Multi Vitality vitamin gummies saying, "As a parent we all know how hard it can be to get kids to eat the right foods. I believe children don’t get as many fruits and vegetable as they used to, even as recent HSA legislation and school boards are trying to tackle healthier eating."
What's Driving This Trend
- Sugar-free Gummy Vitamins
- Opportunity to disrupt the children vitamin market by offering healthier and more appealing options without added sugar.
- Vegan-friendly Supplements
- Opportunity to cater to the increasing demand for plant-based and cruelty-free products in the health and wellness industry.
- Fruit-based Pectin Formula
- Opportunity to innovate and offer alternative ingredients in dietary supplements to increase accessibility to wider audiences including vegans and vegetarians.
Who This Affects Most
- Health and Wellness
- Opportunity to bridge the gaps in the vitamin market, especially in children's supplements, by offering healthier and more palatable options.
- Plant-based Products
- Opportunity to tap into the growing market for plant-based and eco-friendly supplements in the health and wellness industry.
- Nutraceuticals
- Opportunity to innovate and expand the use of alternative ingredients in dietary supplements to better serve the changing needs and preferences of consumers.
