Kuli Kuli, a superfood brand specializing in moringa products, has announced that it has raised $1.3 million in financing from Whole Foods Market and other investors, which will go towards supporting the launch of its 'Kuli Kuli SuperGummies.' The new supplement gummies line was first unveiled at Natural Products Expo West earlier this year.
Kuli Kuli SuperGummies are a plant-based gelatin product that comes packaged in post-consumer recycled materials. The gummies' key ingredient is moringa, a plant that is rich in fiber, protein, vitamin A, and calcium and delivers an earthy flavor that is comparable to matcha. Currently, the Kuli Kuli SuperGummies come in three flavor variations: Moringa, Green Apple, and Super Greens.
“We’re grateful to have mission-aligned partners who recognize the incredible opportunity for us to bring sustainable and powerful superfoods to consumers in a delicious gummy format,” said Lisa Curtis, founder and chief executive officer of Kuli Kuli.
Image Credit: Kuli Kuli
Why This Trend Is Growing
- Superfood Gummies
- The trend towards plant-based gummies as supplements creates opportunities for the use of different superfoods and flavors in the market.
- Sustainable Packaging
- The demand for eco-friendly and sustainable packaging is disrupting the conventional gummy packaging industry, offering opportunities for businesses to introduce innovative packaging materials.
- Moringa Products
- The increasing popularity of moringa as a superfood ingredient is creating a space for businesses to innovate in moringa-based products such as snacks, beverages, and supplements.
Industries Being Reshaped
- Supplement Industry
- The demand for plant-based supplements presents an opportunity for supplement companies to introduce innovative products with unique flavors and ingredients.
- Packaging Industry
- The trend towards sustainable packaging for supplements and health products presents an opportunity for packaging companies to introduce innovative and eco-friendly products.
- Health Food Industry
- The trend towards plant-based superfoods and the growing popularity of moringa offers opportunities for health food companies to introduce innovative products, such as snacks, beverages, and supplements, that cater to consumers from different health and wellness niches.
