Avocado Nation Leverages AI to Deliver Personalized Experiences
Laura McQuarrie — March 6, 2021 — Lifestyle
References: theavocadonation & prnewswire
Avocado Nation is the newest innovation by Avocados from Mexico and it harnesses the power of artificial intelligence and big data to deliver highly personalized experiences to fans. The platform was created to give consumers more of what they love, including videos from content partners, avocado-patterned sportswear and more.
The multi-area platform uses algorithms to create predictions and recommendations for the content that's most likely to engage individual users. The Avocado Shopping Network, for example, takes inspiration from the brand's 2020 Big Game ad and it shares the brand's debut fashion line. There's also Avocado Nation Studios with plenty of dynamic videos to discover.
For the first time ever, avocado lovers can also purchase avocados through Avocado from Mexico's new loyalty program.
The multi-area platform uses algorithms to create predictions and recommendations for the content that's most likely to engage individual users. The Avocado Shopping Network, for example, takes inspiration from the brand's 2020 Big Game ad and it shares the brand's debut fashion line. There's also Avocado Nation Studios with plenty of dynamic videos to discover.
For the first time ever, avocado lovers can also purchase avocados through Avocado from Mexico's new loyalty program.
Trend Themes
1. Artificial-intelligence-powered Personalization - The trend of using AI-powered personalization platform is disrupting the delivery of personalized experiences for avocado enthusiasts.
2. Multi-area Content Curation - The trend of multi-area platforms that curate contents for avocado enthusiasts is disrupting the traditional e-commerce platform.
3. Third-party Partnership - The trend of forming partnership with third-party companies in developing a unique avocado enthusiast platform is disrupting the traditional marketplace model.
Industry Implications
1. Retail Industry - The retail industry has the opportunity to leverage AI and develop personalized recommendations to revolutionize the customer experience and stand out in a crowded market.
2. Fashion Industry - The fashion industry has the opportunity to leverage the power of a dedicated platform to reach a new market of avocado enthusiasts – a previously untapped audience.
3. Marketing Industry - The marketing industry has the opportunity to disrupt the traditional marketing format and introduce third-party partnership collaboration to create unique content for consumers.
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