These New Purdey’s Energy Drinks Target Consumer Needs
Michael Hemsworth — March 10, 2021 — Marketing
References: purdeys & talkingretail
These new Purdey’s energy drinks are being launched by the brand in the UK to offer consumers a flavorful way to increase their overall energy in a way that better suits their preferences. The drinks come in two varieties including Replenish and Refocus, which have a flavor profile of Raspberry & Rose and Dark Fruits, respectively. The drinks are being packaged in the brands new pack design that highlights the functional benefits of the product as well as their great taste.
Out of Home Commercial Director at Britvic Phil Sanders spoke on the new Purdey’s energy drinks saying, "Purdey’s is available to convenience retailers in a number of different formats to suit their store and their customers’ needs, for example, cans play a huge role in on-the-go purchases in this market at a lower entry price. We are confident that our new pack design will also help to drive sales, with increased stand-out on shelf, while communicating the key functional attributes and great taste to ensure consumers clearly understand the benefits available to them.”
Out of Home Commercial Director at Britvic Phil Sanders spoke on the new Purdey’s energy drinks saying, "Purdey’s is available to convenience retailers in a number of different formats to suit their store and their customers’ needs, for example, cans play a huge role in on-the-go purchases in this market at a lower entry price. We are confident that our new pack design will also help to drive sales, with increased stand-out on shelf, while communicating the key functional attributes and great taste to ensure consumers clearly understand the benefits available to them.”
Trend Themes
1. Flavorful Energy Drinks - Flavorful energy drinks with unique taste profiles are becoming increasingly popular among consumers.
2. Functional Beverage Packaging - Innovative functional packaging designs for energy drinks can help brands stand out on shelves and effectively communicate their benefits to consumers.
3. Targeted Energy Drinks - Energy drink brands are starting to offer different varieties of their products that cater to specific consumer needs and preferences.
Industry Implications
1. Beverage Industry - The beverage industry can explore new flavor combinations and unique packaging designs for functional energy drinks.
2. Convenience Store Industry - Convenience stores can benefit from offering a variety of energy drink options that cater to their customers' specific taste and energy needs.
3. Health and Wellness Industry - The health and wellness industry can market flavorful and functional energy drinks as a healthier alternative to traditional energy drinks that are high in sugar and caffeine.
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