In anticipation of the spring and summer season, companies are launching new branding initiatives to entice and allure consumers and the April 2021 branding trends showcase some of the most anticipated launches.
Notably, Absolut Vodka recently expanded its UK offerings with the introduction of a new Watermelon variant. The brand attributes the surge of at-home serves in light of the COVID-19 pandemic for the rapid growth of consumer demand for flavorful alcohol options.
Another interesting example from the April 2021 branding ideas comes from NYX with the launch of the new NYX Professional Makeup x Tetris collection. This e-sports makeup collaboration offers an '80s inspired palette with over 80 shades that pay homage to the iconic game.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 88%
Freshness 10%
