Ideas
Explore the world's #1 largest database of ideas and innovations, with 419,615 inspiring examples.
Trend Reports
Discover why 1,112 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 303,231 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,112 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 303,231 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 290,311 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 419,615 cutting edge ideas.

100 Branding Trends in April

From Cinnamon-Infused Toothpastes to Summery Flavored Vodkas

— May 1, 2021 — Marketing
In anticipation of the spring and summer season, companies are launching new branding initiatives to entice and allure consumers and the April 2021 branding trends showcase some of the most anticipated launches.

Notably, Absolut Vodka recently expanded its UK offerings with the introduction of a new Watermelon variant. The brand attributes the surge of at-home serves in light of the COVID-19 pandemic for the rapid growth of consumer demand for flavorful alcohol options.

Another interesting example from the April 2021 branding ideas comes from NYX with the launch of the new NYX Professional Makeup x Tetris collection. This e-sports makeup collaboration offers an '80s inspired palette with over 80 shades that pay homage to the iconic game.
7.4
Score
Popularity
Activity
Freshness
100
Refreshingly Citrusy Cider Flavors
Refreshingly Citrusy Cider Flavors
The Rekorderlig Pink Lemon Cider is Launching in April
<
99
Vegan-Friendly Springtime Malt Loaves
Vegan-Friendly Springtime Malt Loaves
Soreen Spring Mini Loaves are Arriving for Spring
<
98
Frozen Cookie Dough Desserts
Frozen Cookie Dough Desserts
The Ben & Jerry's Cookie Dough Peace Pop is Easy to Enjoy
<
97
Vegan Cooking-Friendly Chocolates
Vegan Cooking-Friendly Chocolates
Happi Free From Oat Milk Chocolate Cooking Buttons are Versatile
<
96
Barbecue-Ready Cheeses
Barbecue-Ready Cheeses
The Butlers Farmhouse Cheeses Blacksticks Blue Mega Burger Slices are Tasty
<
95
Smooth Springtime Citrus Chocolates
Smooth Springtime Citrus Chocolates
Galaxy Smooth Orange is Zesty and Flavorful
<
94
British Beer-Infused Pastries
British Beer-Infused Pastries
The Ginsters Smoky Steak & Guinness Slice is Launching Nationwide
<
93
Branded Reseeding Programs
Branded Reseeding Programs
Air Wick Debuts National Reseeding Program to Protect & Restore Nature
<
92
Microdermabrasion-Like Facial Cosmetics
Microdermabrasion-Like Facial Cosmetics
The Murad Vita-C Triple Exfoliating Facial is Brightening
<
91
Whole-Grain Baking Mixes
Whole-Grain Baking Mixes
These Veggie Grain Boutique! Baking Mixes are Wholesome
<
90
Celebratory Anniversary Snack Chips
Celebratory Anniversary Snack Chips
The Herr's Homestyle Potato Chips are a Limited Time Offering
<
89
Summer-Ready Beer Flavors
Summer-Ready Beer Flavors
Natty Light Launches New Natty Daddy Flavor: Watermelon Lemonade
<
88
Lunchtime Seafood Products
Lunchtime Seafood Products
The Young's Seafood Fish Fillet Strips Come in Three Flavors
<
87
Individually Packaged Pancake Snacks
Individually Packaged Pancake Snacks
Brioche Pasquier Pancakes Have a 21-Day Shelf Life
<
86
Grilled Chicken-Inspired Meat Alternatives
Grilled Chicken-Inspired Meat Alternatives
The Squeaky Bean Chargrilled Mini Fillets are Versatile
<
85
Ready-to-Drink Tequila Cocktails
Ready-to-Drink Tequila Cocktails
The Dulce Vida Tequila & Soda is Low-Calorie and Low-Carb
<
84
Summer-Ready Cider Launches
Summer-Ready Cider Launches
Brothers Cider is Launching Two New Flavors and Bringing Back Another
<
83
Juicy Mango-Flavored Colas
Juicy Mango-Flavored Colas
Pepsi Mango is Being Launched as a New Permanent Flavor
<
82
Convenient Bottled Coffee Drinks
Convenient Bottled Coffee Drinks
The Starbucks Cold & Crafted Bottled Cold Brew Coffees are Smooth
<
81
Vitamin-Infused Sparkling Refreshments
Vitamin-Infused Sparkling Refreshments
VIT HIT Sparkling Comes in Three Flavor Options
<
80
Light Three-Ingredient Butters
Light Three-Ingredient Butters
Lurpak Lighter Block Butter is Arriving Next Month in the UK
<
79
Pre-Made Easter Hunt Kits
Pre-Made Easter Hunt Kits
These Easter Hunt Mix Products from Mars Wrigley UK Come in Two Options
<
78
Chocolatey Morsel-Covered Ice Creams
Chocolatey Morsel-Covered Ice Creams
The Carvel Chocolate Crunchies Treats are Indulgent
<
77
Naturally Fermented Condiment Products
Naturally Fermented Condiment Products
These New Vadasz Fermented Condiments Come in Two Options
<
76
Extra Flavorful Sparkling Waters
Extra Flavorful Sparkling Waters
The Highland Spring Flavoured Sparkling Water Drinks are Tasty
<
75
Pre-Portioned Child Formulas
Pre-Portioned Child Formulas
Aptamil Formula Now Comes in Pre-Measured Tabs
<
74
Beneficial Broad-Spectrum SPF Lotions
Beneficial Broad-Spectrum SPF Lotions
The Aesop Avail Facial Sunscreen Lotion Has SPF 25
<
73
Fairtrade Chocolate Eggs
Fairtrade Chocolate Eggs
The Kinnerton 'Forest of Hope' Chocolate Surprise Eggs are Educational
<
72
Chocolatey Citrus Milk Drinks
Chocolatey Citrus Milk Drinks
The Choc-Orange Yazoo is a Limited-Edition Offering
<
71
Reformulated Vegan Ice Creams
Reformulated Vegan Ice Creams
These New Halo Top Ice Creams Have Oat Milk Over Coconut Milk
<
70
Therapeutic Oral CBD Sprays
Therapeutic Oral CBD Sprays
The Lassen Labs Daily Balance Oral Spray Relieves Stress and More
<
69
Nutritious Child-Focused Dairy Products
Nutritious Child-Focused Dairy Products
The Horizon Organic Growing Years Line Has Been Updated
<
68
Fitness-Focused Ice Creams
Fitness-Focused Ice Creams
The Grenade Carb Killa Ice Cream Offers a Diet-Conscious Indulgence
<
67
Tart Broad-Spectrum CBD Gummies
Tart Broad-Spectrum CBD Gummies
The cbdMD Sour CBD Gummies Come in Three Strengths
<
66
Summery Flavored Vodkas
Summery Flavored Vodkas
Absolut Watermelon Responds to Consumer Flavor Preferences
<
65
Rapper-Approved Summertime Vodkas
Rapper-Approved Summertime Vodkas
Ciroc Summer Citrus is Being Launched with Sean 'Diddy' Combs
<
64
Festive Veggie-Inspired Chocolates
Festive Veggie-Inspired Chocolates
Reese's Peanut Butter Carrots Have Arrived for Springtime
<
63
Enlarged Energy Drink Servings
Enlarged Energy Drink Servings
These New Lucozade Pack Formats Respond to Consumer Demand
<
62
Nutritiously Indulgent Breakfast Cereals
Nutritiously Indulgent Breakfast Cereals
Weetabix Melts Comes in Two Tasty Yet Satisfying Flavors
<
61
Recyclable Microwavable Food Pouches
Recyclable Microwavable Food Pouches
These New Rice and Grain Pouches are Made with One Material
<
60
Seed Planting Campaigns
Seed Planting Campaigns
Feed the Bees Encourages People to Plant Wildflowers for Bees
<
59
Oat Milk-Infused Plant-Based Spreads
Oat Milk-Infused Plant-Based Spreads
Becel with Oat Beverage is Being Launched in Canada
<
58
Child-Friendly Dietary Supplements
Child-Friendly Dietary Supplements
Nature's Truth Unveiled Three New Children's Gummy Vitamins
<
57
Ready-to-Drink Canned Coffees
Ready-to-Drink Canned Coffees
These New Costa Coffee Drinks Include Two Varieties
<
56
Cinnamon-Infused Toothpastes
Cinnamon-Infused Toothpastes
Dr. Sheffield’s Cinnamon Toothpaste is Artificial Ingredient-Free
<
55
Refreshing Foot Care Wipes
Refreshing Foot Care Wipes
The Arm & Hammer Foot Wipes Remove Impurities and Dry Fast
<
54
Dark Chocolate Easter Treats
Dark Chocolate Easter Treats
The See's Candies Dark Peanut Butter Egg is Arriving for Easter
<
53
Fruit-Infused Oat Cereals
Fruit-Infused Oat Cereals
Nairn's Gluten Free Oats Your Way are Free From Added Sugar
<
52
Crispy Pork-Made Snack Chips
Crispy Pork-Made Snack Chips
The Wilde Brands Pork Chips Have 10-Grams of Protein Per Serving
<
51
Soothing Consistent THC Gummies
Soothing Consistent THC Gummies
The Goodekind Delta-8-THC Gummies are Organic and Non-GMO
<
50
Cereal-Made Milk Straws
Cereal-Made Milk Straws
Kellogg’s Cereal Straws are Returning This Fall
<
49
Coffee-Flavored Breakfast Drinks
Coffee-Flavored Breakfast Drinks
Weetabix On The Go Caffé Latte is a Limited-Edition Offering
<
48
Satisfying Nut-Based Snack Ranges
Satisfying Nut-Based Snack Ranges
These New Real Handful Snacks Come in Two Ranges
<
47
Protein-Packed Cold Brews
Protein-Packed Cold Brews
High Brew's Creamy Cappuccino + Protein is Nutritious and Delicious
<
46
Matcha-Flavored Liqueurs
Matcha-Flavored Liqueurs
Tia Maria Matcha Has a Creamy, Indulgent Flavor Profile
<
45
High-Fiber Protein Ice Creams
High-Fiber Protein Ice Creams
Wheyhey Brownies & Cream is Low in Sugar and Calories
<
44
Recyclable Bottle Packaging Toppers
Recyclable Bottle Packaging Toppers
The 'Cap-It' Recyclable Paperboard Topper is Plastic-Free
<
43
Vitamin-Infused Juice Drinks
Vitamin-Infused Juice Drinks
These Vimto Squash Drinks are Flavorful and Functional
<
42
Canned Whiskey Cocktails
Canned Whiskey Cocktails
The Crown Royal Ready-to-Drink Cocktails Come in Three Flavors
<
41
Breakfast-Inspired Chocolate Eggs
Breakfast-Inspired Chocolate Eggs
The Eggslut x Tony’s Chocolonely Chocolate Fried Eggs are Cheeky
<
40
Effervescent Spiked Tea Drinks
Effervescent Spiked Tea Drinks
White Claw Hard Seltzer Iced Tea Comes in Four Flavor Options
<
39
Demand-Driven Juice Drinks
Demand-Driven Juice Drinks
These New Naked Juice Drinks Respond to Consumer Preferences
<
38
DIY At-Home Pizza Kits
DIY At-Home Pizza Kits
The Pieology Bake-at-Home Pizza Kits Come with Five Toppings
<
37
Cruelty-Free Mainstream Cosmetics
Cruelty-Free Mainstream Cosmetics
Garnier Products are Now Leaping Bunny Program-Approved
<
36
Plastic Straw-Free Juice Packaging
Plastic Straw-Free Juice Packaging
Aldi Has Removed Plastic Straws from Drink Cartons in the UK
<
35
CBD-Infused Immunity Gummies
CBD-Infused Immunity Gummies
The Pure Craft CBD Immune Boost Gummies are Vegan-Friendly
<
34
Flavorful Alternative Energy Drinks
Flavorful Alternative Energy Drinks
These New Purdey’s Energy Drinks Target Consumer Needs
<
33
Aromatically Bitter Canned Drinks
Aromatically Bitter Canned Drinks
These New Martini Products Require No Mixing
<
32
Street-Style Bodycare Branding
Street-Style Bodycare Branding
Axe's Deodorant & Body Care Product Packaging Speaks to Gen Z
<
31
Environmentally Minded Cosmetics
Environmentally Minded Cosmetics
The Nue Co. BARRIER CULTURE Helps Simplify Skincare Routines
<
30
Aromatic Dual-Flavor Sparkling Waters
Aromatic Dual-Flavor Sparkling Waters
AHA Sparkling Water Introduced Two New Flavors
<
29
Vegan White Chocolate Confections
Vegan White Chocolate Confections
The LoveRaw White Cre&m Wafer Bar is 100% Vegan-Friendly
<
28
Fiery Botanical Rums
Fiery Botanical Rums
The Spirit of Manchester Distillery 'One-Eyed Rebel' Rum is the Brand's First
<
27
Dessert-Inspired Protein Puddings
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
<
26
Dessert-Inspired Nutrition Supplements
Dessert-Inspired Nutrition Supplements
Purition Chocolate Hazelnut is Arriving in April
<
25
Olive Oil Skincare Lines
Olive Oil Skincare Lines
Wonder Valley's Oil Shop Includes Nutrious Olive Oils & Beauty Products
<
24
Recycled Component Medication Packaging
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
<
23
Plant-Based Pampering Cosmetics
Plant-Based Pampering Cosmetics
Beloved by Love Beauty and Planet Includes Several Options
<
22
Versatile Cocktail Mixer Sodas
Versatile Cocktail Mixer Sodas
Dash Soda Water is Great for Alcoholic and Non-Alcoholic Drinks
<
21
On-the-Go Ice Cream Treats
On-the-Go Ice Cream Treats
These Cornetto Ice Cream Products are Being Launched by Unilever
<
20
Playful Fruit-Inspired Beverage Packaging
Playful Fruit-Inspired Beverage Packaging
The Tomomasu Bottle Drinks Boast Eye-Catching Colors
<
19
Vitamin-Rich Soup Ranges
Vitamin-Rich Soup Ranges
These New Soupologie Vitamin D Soups will Launch This Month
<
18
Reduced Plastic Candy Packaging
Reduced Plastic Candy Packaging
Nestlé is Using Less Material for Its Confectionery Sharing Bags
<
17
Natural Personal Lubricants
Natural Personal Lubricants
The Ballsy All The Feels Organic Personal Lubricant Supports Skin
<
16
Video Game Makeup Palettes
Video Game Makeup Palettes
The NYX Professional Makeup x Tetris Collection is Limited-Edition
<
15
Superfood Skincare Scrubs
Superfood Skincare Scrubs
The Tree Hut Sugar Face Scrub Line Includes Four Options
<
14
Plant-Based Keto Bars
Plant-Based Keto Bars
The Core Keto Bars Come in Two Flavor Options
<
13
Home-Compostable Coffee Pods
Home-Compostable Coffee Pods
Capsul’in Pro Has Unveiled a 100% Bio-Based Coffee Capsule
<
12
Plant-Based Prebiotic Shots
Plant-Based Prebiotic Shots
The MOJU Prebiotic Shot Supports a Diverse Gut Microbiome
<
11
Mysterious Zero-Sugar Sodas
Mysterious Zero-Sugar Sodas
The 'What The Fanta' Campaign is Coming Back with a New Flavor
<
10
Accessible Low-Cost Haircare Products
Accessible Low-Cost Haircare Products
Root to End Haircare is Being Launched by Dollar General
<
9
Plant-Based Collagen Supplements
Plant-Based Collagen Supplements
These New Copina Co. Collagen Boost Products Include Two Flavors
<
8
Recycled Plastic Food Packaging
Recycled Plastic Food Packaging
This KitKat Recycled Plastic Food Wrapper Was Developed by Amcor
<
7
Drinkable Olive Oil
Drinkable Olive Oil
Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives
<
6
Aesthetically Pleasing Olive Oils
Aesthetically Pleasing Olive Oils
Fancy Peasant's Everything Olive Oil is Versatile and Chic
<
5
Kombucha-Based Cocktail Mixers
Kombucha-Based Cocktail Mixers
Health-Ade Mixers Come in Four Flavor Options
<
4
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
<
3
Strong Sustainable Beer Packaging
Strong Sustainable Beer Packaging
Corona Revealed Circular Packaging with Surplus Barley Straw
<
2
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
<
1
Borrowed Slogan Ads
Borrowed Slogan Ads
KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
<