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100 Branding Trends in April

From Cinnamon-Infused Toothpastes to Summery Flavored Vodkas

— April 10, 2021 — Marketing
In anticipation of the spring and summer season, companies are launching new branding initiatives to entice and allure consumers and the April 2021 branding trends showcase some of the most anticipated launches.

Notably, Absolut Vodka recently expanded its UK offerings with the introduction of a new Watermelon variant. The brand attributes the surge of at-home serves in light of the COVID-19 pandemic for the rapid growth of consumer demand for flavorful alcohol options.

Another interesting example from the April 2021 branding ideas comes from NYX with the launch of the new NYX Professional Makeup x Tetris collection. This e-sports makeup collaboration offers an '80s inspired palette with over 80 shades that pay homage to the iconic game.
9.2
Score
Popularity
Activity
Freshness
100
Vegan-Friendly Springtime Malt Loaves
Vegan-Friendly Springtime Malt Loaves
Soreen Spring Mini Loaves are Arriving for Spring
<
99
Chocolatey Citrus Milk Drinks
Chocolatey Citrus Milk Drinks
The Choc-Orange Yazoo is a Limited-Edition Offering
<
98
Frozen Cookie Dough Desserts
Frozen Cookie Dough Desserts
The Ben & Jerry's Cookie Dough Peace Pop is Easy to Enjoy
<
97
Individually Packaged Pancake Snacks
Individually Packaged Pancake Snacks
Brioche Pasquier Pancakes Have a 21-Day Shelf Life
<
96
Vegan Cooking-Friendly Chocolates
Vegan Cooking-Friendly Chocolates
Happi Free From Oat Milk Chocolate Cooking Buttons are Versatile
<
95
Smooth Springtime Citrus Chocolates
Smooth Springtime Citrus Chocolates
Galaxy Smooth Orange is Zesty and Flavorful
<
94
Whole-Grain Baking Mixes
Whole-Grain Baking Mixes
These Veggie Grain Boutique! Baking Mixes are Wholesome
<
93
Festive Veggie-Inspired Chocolates
Festive Veggie-Inspired Chocolates
Reese's Peanut Butter Carrots Have Arrived for Springtime
<
92
Branded Reseeding Programs
Branded Reseeding Programs
Air Wick Debuts National Reseeding Program to Protect & Restore Nature
<
91
Tart Broad-Spectrum CBD Gummies
Tart Broad-Spectrum CBD Gummies
The cbdMD Sour CBD Gummies Come in Three Strengths
<
90
Reformulated Vegan Ice Creams
Reformulated Vegan Ice Creams
These New Halo Top Ice Creams Have Oat Milk Over Coconut Milk
<
89
British Beer-Infused Pastries
British Beer-Infused Pastries
The Ginsters Smoky Steak & Guinness Slice is Launching Nationwide
<
88
Chocolatey Morsel-Covered Ice Creams
Chocolatey Morsel-Covered Ice Creams
The Carvel Chocolate Crunchies Treats are Indulgent
<
87
Naturally Fermented Condiment Products
Naturally Fermented Condiment Products
These New Vadasz Fermented Condiments Come in Two Options
<
86
Grilled Chicken-Inspired Meat Alternatives
Grilled Chicken-Inspired Meat Alternatives
The Squeaky Bean Chargrilled Mini Fillets are Versatile
<
85
Extra Flavorful Sparkling Waters
Extra Flavorful Sparkling Waters
The Highland Spring Flavoured Sparkling Water Drinks are Tasty
<
84
Ready-to-Drink Tequila Cocktails
Ready-to-Drink Tequila Cocktails
The Dulce Vida Tequila & Soda is Low-Calorie and Low-Carb
<
83
Oat Milk-Infused Plant-Based Spreads
Oat Milk-Infused Plant-Based Spreads
Becel with Oat Beverage is Being Launched in Canada
<
82
Enlarged Energy Drink Servings
Enlarged Energy Drink Servings
These New Lucozade Pack Formats Respond to Consumer Demand
<
81
Rapper-Approved Summertime Vodkas
Rapper-Approved Summertime Vodkas
Ciroc Summer Citrus is Being Launched with Sean 'Diddy' Combs
<
80
High-Fiber Protein Ice Creams
High-Fiber Protein Ice Creams
Wheyhey Brownies & Cream is Low in Sugar and Calories
<
79
Refreshingly Citrusy Cider Flavors
Refreshingly Citrusy Cider Flavors
The Rekorderlig Pink Lemon Cider is Launching in April
<
78
Vitamin-Infused Juice Drinks
Vitamin-Infused Juice Drinks
These Vimto Squash Drinks are Flavorful and Functional
<
77
Vitamin-Infused Sparkling Refreshments
Vitamin-Infused Sparkling Refreshments
VIT HIT Sparkling Comes in Three Flavor Options
<
76
Juicy Mango-Flavored Colas
Juicy Mango-Flavored Colas
Pepsi Mango is Being Launched as a New Permanent Flavor
<
75
Microdermabrasion-Like Facial Cosmetics
Microdermabrasion-Like Facial Cosmetics
The Murad Vita-C Triple Exfoliating Facial is Brightening
<
74
Fairtrade Chocolate Eggs
Fairtrade Chocolate Eggs
The Kinnerton 'Forest of Hope' Chocolate Surprise Eggs are Educational
<
73
Fitness-Focused Ice Creams
Fitness-Focused Ice Creams
The Grenade Carb Killa Ice Cream Offers a Diet-Conscious Indulgence
<
72
Light Three-Ingredient Butters
Light Three-Ingredient Butters
Lurpak Lighter Block Butter is Arriving Next Month in the UK
<
71
Celebratory Anniversary Snack Chips
Celebratory Anniversary Snack Chips
The Herr's Homestyle Potato Chips are a Limited Time Offering
<
70
Demand-Driven Juice Drinks
Demand-Driven Juice Drinks
These New Naked Juice Drinks Respond to Consumer Preferences
<
69
Recycled Component Medication Packaging
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
<
68
Summer-Ready Beer Flavors
Summer-Ready Beer Flavors
Natty Light Launches New Natty Daddy Flavor: Watermelon Lemonade
<
67
Beneficial Broad-Spectrum SPF Lotions
Beneficial Broad-Spectrum SPF Lotions
The Aesop Avail Facial Sunscreen Lotion Has SPF 25
<
66
Refreshing Foot Care Wipes
Refreshing Foot Care Wipes
The Arm & Hammer Foot Wipes Remove Impurities and Dry Fast
<
65
Barbecue-Ready Cheeses
Barbecue-Ready Cheeses
The Butlers Farmhouse Cheeses Blacksticks Blue Mega Burger Slices are Tasty
<
64
Convenient Bottled Coffee Drinks
Convenient Bottled Coffee Drinks
The Starbucks Cold & Crafted Bottled Cold Brew Coffees are Smooth
<
63
Child-Friendly Dietary Supplements
Child-Friendly Dietary Supplements
Nature's Truth Unveiled Three New Children's Gummy Vitamins
<
62
On-the-Go Ice Cream Treats
On-the-Go Ice Cream Treats
These Cornetto Ice Cream Products are Being Launched by Unilever
<
61
Pre-Portioned Child Formulas
Pre-Portioned Child Formulas
Aptamil Formula Now Comes in Pre-Measured Tabs
<
60
Fruit-Infused Oat Cereals
Fruit-Infused Oat Cereals
Nairn's Gluten Free Oats Your Way are Free From Added Sugar
<
59
Lunchtime Seafood Products
Lunchtime Seafood Products
The Young's Seafood Fish Fillet Strips Come in Three Flavors
<
58
Matcha-Flavored Liqueurs
Matcha-Flavored Liqueurs
Tia Maria Matcha Has a Creamy, Indulgent Flavor Profile
<
57
Nutritious Child-Focused Dairy Products
Nutritious Child-Focused Dairy Products
The Horizon Organic Growing Years Line Has Been Updated
<
56
Pre-Made Easter Hunt Kits
Pre-Made Easter Hunt Kits
These Easter Hunt Mix Products from Mars Wrigley UK Come in Two Options
<
55
Recyclable Microwavable Food Pouches
Recyclable Microwavable Food Pouches
These New Rice and Grain Pouches are Made with One Material
<
54
Summer-Ready Cider Launches
Summer-Ready Cider Launches
Brothers Cider is Launching Two New Flavors and Bringing Back Another
<
53
Therapeutic Oral CBD Sprays
Therapeutic Oral CBD Sprays
The Lassen Labs Daily Balance Oral Spray Relieves Stress and More
<
52
Cereal-Made Milk Straws
Cereal-Made Milk Straws
Kellogg’s Cereal Straws are Returning This Fall
<
51
Satisfying Nut-Based Snack Ranges
Satisfying Nut-Based Snack Ranges
These New Real Handful Snacks Come in Two Ranges
<
50
Seed Planting Campaigns
Seed Planting Campaigns
Feed the Bees Encourages People to Plant Wildflowers for Bees
<
49
Crispy Pork-Made Snack Chips
Crispy Pork-Made Snack Chips
The Wilde Brands Pork Chips Have 10-Grams of Protein Per Serving
<
48
Summery Flavored Vodkas
Summery Flavored Vodkas
Absolut Watermelon Responds to Consumer Flavor Preferences
<
47
Ready-to-Drink Canned Coffees
Ready-to-Drink Canned Coffees
These New Costa Coffee Drinks Include Two Varieties
<
46
Plastic Straw-Free Juice Packaging
Plastic Straw-Free Juice Packaging
Aldi Has Removed Plastic Straws from Drink Cartons in the UK
<
45
Nutritiously Indulgent Breakfast Cereals
Nutritiously Indulgent Breakfast Cereals
Weetabix Melts Comes in Two Tasty Yet Satisfying Flavors
<
44
Mysterious Zero-Sugar Sodas
Mysterious Zero-Sugar Sodas
The 'What The Fanta' Campaign is Coming Back with a New Flavor
<
43
Soothing Consistent THC Gummies
Soothing Consistent THC Gummies
The Goodekind Delta-8-THC Gummies are Organic and Non-GMO
<
42
Fiery Botanical Rums
Fiery Botanical Rums
The Spirit of Manchester Distillery 'One-Eyed Rebel' Rum is the Brand's First
<
41
Aromatically Bitter Canned Drinks
Aromatically Bitter Canned Drinks
These New Martini Products Require No Mixing
<
40
Breakfast-Inspired Chocolate Eggs
Breakfast-Inspired Chocolate Eggs
The Eggslut x Tony’s Chocolonely Chocolate Fried Eggs are Cheeky
<
39
Dark Chocolate Easter Treats
Dark Chocolate Easter Treats
The See's Candies Dark Peanut Butter Egg is Arriving for Easter
<
38
Recyclable Bottle Packaging Toppers
Recyclable Bottle Packaging Toppers
The 'Cap-It' Recyclable Paperboard Topper is Plastic-Free
<
37
CBD-Infused Immunity Gummies
CBD-Infused Immunity Gummies
The Pure Craft CBD Immune Boost Gummies are Vegan-Friendly
<
36
Cinnamon-Infused Toothpastes
Cinnamon-Infused Toothpastes
Dr. Sheffield’s Cinnamon Toothpaste is Artificial Ingredient-Free
<
35
Vegan White Chocolate Confections
Vegan White Chocolate Confections
The LoveRaw White Cre&m Wafer Bar is 100% Vegan-Friendly
<
34
Coffee-Flavored Breakfast Drinks
Coffee-Flavored Breakfast Drinks
Weetabix On The Go Caffé Latte is a Limited-Edition Offering
<
33
Versatile Cocktail Mixer Sodas
Versatile Cocktail Mixer Sodas
Dash Soda Water is Great for Alcoholic and Non-Alcoholic Drinks
<
32
Flavorful Alternative Energy Drinks
Flavorful Alternative Energy Drinks
These New Purdey’s Energy Drinks Target Consumer Needs
<
31
Dessert-Inspired Protein Puddings
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
<
30
Plant-Based Pampering Cosmetics
Plant-Based Pampering Cosmetics
Beloved by Love Beauty and Planet Includes Several Options
<
29
Protein-Packed Cold Brews
Protein-Packed Cold Brews
High Brew's Creamy Cappuccino + Protein is Nutritious and Delicious
<
28
Olive Oil Skincare Lines
Olive Oil Skincare Lines
Wonder Valley's Oil Shop Includes Nutrious Olive Oils & Beauty Products
<
27
DIY At-Home Pizza Kits
DIY At-Home Pizza Kits
The Pieology Bake-at-Home Pizza Kits Come with Five Toppings
<
26
Environmentally Minded Cosmetics
Environmentally Minded Cosmetics
The Nue Co. BARRIER CULTURE Helps Simplify Skincare Routines
<
25
Vitamin-Rich Soup Ranges
Vitamin-Rich Soup Ranges
These New Soupologie Vitamin D Soups will Launch This Month
<
24
Effervescent Spiked Tea Drinks
Effervescent Spiked Tea Drinks
White Claw Hard Seltzer Iced Tea Comes in Four Flavor Options
<
23
Canned Whiskey Cocktails
Canned Whiskey Cocktails
The Crown Royal Ready-to-Drink Cocktails Come in Three Flavors
<
22
Street-Style Bodycare Branding
Street-Style Bodycare Branding
Axe's Deodorant & Body Care Product Packaging Speaks to Gen Z
<
21
Dessert-Inspired Nutrition Supplements
Dessert-Inspired Nutrition Supplements
Purition Chocolate Hazelnut is Arriving in April
<
20
Aromatic Dual-Flavor Sparkling Waters
Aromatic Dual-Flavor Sparkling Waters
AHA Sparkling Water Introduced Two New Flavors
<
19
Aesthetically Pleasing Olive Oils
Aesthetically Pleasing Olive Oils
Fancy Peasant's Everything Olive Oil is Versatile and Chic
<
18
Reduced Plastic Candy Packaging
Reduced Plastic Candy Packaging
Nestlé is Using Less Material for Its Confectionery Sharing Bags
<
17
Playful Fruit-Inspired Beverage Packaging
Playful Fruit-Inspired Beverage Packaging
The Tomomasu Bottle Drinks Boast Eye-Catching Colors
<
16
Cruelty-Free Mainstream Cosmetics
Cruelty-Free Mainstream Cosmetics
Garnier Products are Now Leaping Bunny Program-Approved
<
15
Home-Compostable Coffee Pods
Home-Compostable Coffee Pods
Capsul’in Pro Has Unveiled a 100% Bio-Based Coffee Capsule
<
14
Plant-Based Prebiotic Shots
Plant-Based Prebiotic Shots
The MOJU Prebiotic Shot Supports a Diverse Gut Microbiome
<
13
Kombucha-Based Cocktail Mixers
Kombucha-Based Cocktail Mixers
Health-Ade Mixers Come in Four Flavor Options
<
12
Video Game Makeup Palettes
Video Game Makeup Palettes
The NYX Professional Makeup x Tetris Collection is Limited-Edition
<
11
Plant-Based Keto Bars
Plant-Based Keto Bars
The Core Keto Bars Come in Two Flavor Options
<
10
Plant-Based Collagen Supplements
Plant-Based Collagen Supplements
These New Copina Co. Collagen Boost Products Include Two Flavors
<
9
Recycled Plastic Food Packaging
Recycled Plastic Food Packaging
This KitKat Recycled Plastic Food Wrapper Was Developed by Amcor
<
8
Drinkable Olive Oil
Drinkable Olive Oil
Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives
<
7
Natural Personal Lubricants
Natural Personal Lubricants
The Ballsy All The Feels Organic Personal Lubricant Supports Skin
<
6
Accessible Low-Cost Haircare Products
Accessible Low-Cost Haircare Products
Root to End Haircare is Being Launched by Dollar General
<
5
Superfood Skincare Scrubs
Superfood Skincare Scrubs
The Tree Hut Sugar Face Scrub Line Includes Four Options
<
4
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
<
3
Strong Sustainable Beer Packaging
Strong Sustainable Beer Packaging
Corona Revealed Circular Packaging with Surplus Barley Straw
<
2
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
<
1
Borrowed Slogan Ads
Borrowed Slogan Ads
KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
<