Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Street-Style Bodycare Branding

Axe's Deodorant & Body Care Product Packaging Speaks to Gen Z

— March 8, 2021 — Marketing
The refreshed deodorant and bodycare branding from Axe was inspired by graffiti and it was created to connect with the brand's Gen Z audience. The vibrant new packaging designs take a page from street art and champion self-expression, as each product boasts bold colors and elements to convey the uniqueness of the experience it provides.

The fragrances from Axe, Africa, Apollo, Black, Excite and Temptation are infused with fresh excitement and energy, and the expressive graffiti-inspired designs promise to connect with young men.

As of late, Axe has been experimenting with bold new scents and media partnerships to connect with its teen audience in new ways. The edgy bodycare branding drives home the point that expression is at the heart of Axe's future going forward.
Trend Themes
1. Graffiti-inspired Bodycare Packaging - Opportunity for other bodycare brands to use street-style graphics and bold colors to appeal to Gen Z.
2. Youth-centric Fragrance Line - Opportunity for fragrance companies to create scents that cater to the youthful and adventurous sensibilities of Gen Z.
3. Edgy Branding Strategies - Opportunity for brands to take risks with bold, unconventional branding to connect with Gen Z.
Industry Implications
1. Bodycare - Bodycare companies can incorporate street-style graphics to give their product lines a fresh and distinctive edge.
2. Fragrance - Fragrance companies can introduce new scents that cater to Gen Z's unique tastes and preferences.
3. Brand Marketing - Brands across various industries can take inspiration from Axe's disruptive branding strategies to appeal to younger audiences.
3.8
Score
Popularity
Activity
Freshness