Step Aboard disrupts the conventional seriousness of perfumery by infusing fun and rebellion into its spray can packaging, enticing adults to embrace a young, rebellious spirit. The brand creates city-inspired fragrance collections to align with its urban aesthetic, and Chicago was its latest muse. The all-pink spray can fragrances include Red Flamingo, Black and White and Silver Cloud, which pay homage to a creative city known for its open-air museums and public art.
While Red Flamingo layers mandarin and black tea leaves with cedarwood, amber and saffron, Black and White pays homage to a work of art by Jean Dubuffet with notes of bergamot, neroli and jasmine. Silver Cloud rounds out the collection by taking dues from Millennium Park's famous Cloud Gate.
Each scent's playful spray packaging evokes youthful mischief, inviting consumers to indulge in the joy of scent with a rebellious twist.
Key Themes Behind This Trend
- Youthful Packaging Innovation
- Step Aboard disrupts the conventional seriousness of perfumery by infusing fun and rebellion into its spray can packaging, enticing adults to embrace a young, rebellious spirit.
- City-inspired Fragrance Collections
- The brand creates city-inspired fragrance collections to align with its urban aesthetic, and Chicago was its latest muse.
- Artistic Scent Combinations
- Red Flamingo layers mandarin and black tea leaves with cedarwood, amber, and saffron, while Black and White pays homage to a work of art by Jean Dubuffet with notes of bergamot, neroli, and jasmine.
Where This Applies
- Perfumery
- Step Aboard disrupts the conventional seriousness of perfumery by infusing fun and rebellion into its spray can packaging, enticing adults to embrace a young, rebellious spirit.
- Urban Fashion
- The brand creates city-inspired fragrance collections to align with its urban aesthetic, and Chicago was its latest muse.
- Art and Design
- Each scent's playful spray packaging evokes youthful mischief, inviting consumers to indulge in the joy of scent with a rebellious twist.
