Brooklyn-based imprint MSCHF introduces its latest cheeky project in the form of a luxury perfume dubbed the Eau de Industrie. It is a fragrance that is developed with inspiration from WD-40, creating a perfume that is modeled after the industrial lubricant.
It is now available to shop online on the company's website for the price of $48 per bottle and it aims to recreate the smell of WD-40. It also uses notes of oud, jasmine oil, as well as rose petals. The branding of the perfume is also just as playful as it looks like an industrial tool itself. It has a unique nozzle at the top to reference the industrial theme and a blue metallic body.
Image Credit: MSCHF
What's Driving This Trend
- Playful Industrial Fragrances
- There is an opportunity for perfume companies to create fragrances with industrial themes and playful branding.
- Luxury Niche Perfumes
- The market for unique and niche fragrances is growing, and there is an opportunity to create luxury perfumes that cater to specific interests and inspirations, such as industrial tools and lubricants.
- Non-traditional Fragrance Notes
- Perfume companies can explore using non-traditional fragrance notes, such as those found in industrial lubricants, to create unique and unconventional fragrances.
Who This Affects Most
- Perfume
- There is a disruptive innovation opportunity for perfume companies to create perfumes with unique and unconventional fragrance notes, and playful branding.
- Luxury Goods
- Luxury goods companies can explore creating niche fragrances that cater to specific interests and inspirations, such as industrial tools and lubricants, and offer them at a higher price point.
- Marketing and Advertising
- Marketing and advertising firms may offer their services to companies looking to create and market perfumes with unconventional fragrance notes and playful branding.
