BORNTOSTANDOUT, the Korean brand known for its boundary-pushing scents, created À CORPS SECRET in collaboration with iconic Parisian department store La Samaritaine. At a time when all things "quiet luxury” have been widely embraced, À CORPS SECRET goes completely in the opposite direction as a celebration of "full-volume luxury."
Notes of mandarin, saffron, and ginger open the scent with an experience akin to sunlight coming through La Samaritaine’s glass roof, then spiced citrus gives way to warm praline, wild oud, patchouli, balsams, and smoky vanilla. "This is perfumery at its finest & wildest," BORNTOSTANDOUT shared on Instagram, "With 60% oil concentration and aged for three months in Onggi, traditional Korean pottery, as part of the EXTRAIT EXTRÊME collection, [À CORPS SECRET] delivers raw intensity, avant-garde character, and an intoxicating presence."
Why This Trend Is Growing
- Full-volume Luxury
- Challenging the quiet luxury movement, the full-volume luxury trend offers bold and expressive consumer experiences.
- High-concentration Scents
- Perfumes with exceptionally high oil concentrations are captivating consumers with their intense and long-lasting aromas.
- Cultural Fusion Fragrances
- Merging traditional cultural practices like Korean Onggi aging with modern luxury creates unique and compelling fragrances.
Industries Being Reshaped
- Perfume and Fragrance
- The perfume industry is embracing experimental scents and traditional techniques to redefine luxury fragrances.
- Luxury Retail
- Luxury retailers are leaning into collaborations and unique offerings to stand out in a crowded marketplace.
- Cultural Artisanal Craft
- Artisanal crafts that incorporate cross-cultural elements are increasingly sought after for their authenticity and uniqueness.
