Top 100 Cosmetics Trends in 2023

From Plant-Based Body Washes to Squalane-Powered Liquid Primers

This past year has showcased how the industry has adapted and evolved to meet the diverse needs and desires of beauty enthusiasts. From roll-on arnica serums to sculpting LED skincare tools, this list of trends in cosmetics for 2023 is influencing how consumers think about beauty in the coming year.

For an all-in-one eyelash solution, Younique's QUADRA is a tubing mascara with a remarkable four-in-one formula. Serving as a primer, serum, and lash lengthener, this vegan product is enriched with performance ingredients such as peptides, plankton extract, biotin, flaxseed extract, and chia seed extract.

For fresh, blemish-free skin, the new Foreo skincare device is the Kiwi derma, a microdermabrasion pore vacuum designed to extract impurities deep within pores. This skin-smoothing device enhances overall skin tone and texture, while also firming and reducing the appearance of wrinkles.

For more cosmetics innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.

SCORE
7.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 98%
Freshness 24%
Hydrating Complexion Color Correctors
CATEGORY
Fashion
Hydrating Complexion Color Correctors
High-Gloss Blonde Toners
CATEGORY
Fashion
High-Gloss Blonde Toners
Refillable Firming Body Creams
CATEGORY
Fashion
Refillable Firming Body Creams
Living Biome Skincare
CATEGORY
Fashion
Living Biome Skincare
Shimmering Thermal Blushes
CATEGORY
Fashion
Shimmering Thermal Blushes
Updated Affordable Cosmetic Ranges
CATEGORY
Marketing
Updated Affordable Cosmetic Ranges
Age-Defying Eye Creams
CATEGORY
Fashion
Age-Defying Eye Creams
Organic Retinol Alternative Serums
CATEGORY
Fashion
Organic Retinol Alternative Serums
Warm Romantic Perfumes
CATEGORY
World
Warm Romantic Perfumes
Smoothing Body Serums
CATEGORY
Fashion
Smoothing Body Serums
Sensual Summer Fragrances
CATEGORY
Fashion
Sensual Summer Fragrances
Plant-Based Body Washes
CATEGORY
Marketing
Plant-Based Body Washes
Renewing Skincare Bundles
CATEGORY
Fashion
Renewing Skincare Bundles
AI-Powered Skin Analyzers
CATEGORY
Fashion
AI-Powered Skin Analyzers
Menopausal Wellness Brands
CATEGORY
Lifestyle
Menopausal Wellness Brands
Minimalist Skincare Creams
CATEGORY
Marketing
Minimalist Skincare Creams
Firming Ginseng Berry Creams
CATEGORY
Fashion
Firming Ginseng Berry Creams
Topical Hair Growth Products
CATEGORY
Fashion
Topical Hair Growth Products
Gentle Renewal Skincare Lines
CATEGORY
Fashion
Gentle Renewal Skincare Lines
Pulsating Acne Treatment Devices
CATEGORY
Fashion
Pulsating Acne Treatment Devices
Non-Comedogenic Setting Powders
CATEGORY
Fashion
Non-Comedogenic Setting Powders
Pore-Blurring Setting Sprays
CATEGORY
Fashion
Pore-Blurring Setting Sprays
Eco-Minded Grooming Products
CATEGORY
Fashion
Eco-Minded Grooming Products
Sculptural Solid Moisturizers
CATEGORY
Fashion
Sculptural Solid Moisturizers
Upgraded Beauty Primers
CATEGORY
Fashion
Upgraded Beauty Primers
Gen Alpha Skincare
CATEGORY
Fashion
Gen Alpha Skincare
Bunny-Themed Makeup Collections
CATEGORY
Fashion
Bunny-Themed Makeup Collections
Soothing Sunscreen Ranges
CATEGORY
Fashion
Soothing Sunscreen Ranges
Nourishing Oleo-Infusion Serums
CATEGORY
Fashion
Nourishing Oleo-Infusion Serums
Sculpting LED Skincare Tools
CATEGORY
Tech
Sculpting LED Skincare Tools
Computerized Lipstick Applicators
CATEGORY
Tech
Computerized Lipstick Applicators
Lunar New Year-Inspired Packaging
CATEGORY
Marketing
Lunar New Year-Inspired Packaging
Blurring Scar Primers
CATEGORY
Fashion
Blurring Scar Primers
Doll-Inspired Personal Care Collections
CATEGORY
Marketing
Doll-Inspired Personal Care Collections
Retinol-Infused Water Creams
CATEGORY
Fashion
Retinol-Infused Water Creams
Next-Gen Whitening Solutions
CATEGORY
Fashion
Next-Gen Whitening Solutions
Expressive Eye Cosmetic Capsules
CATEGORY
Fashion
Expressive Eye Cosmetic Capsules
Virtual Video Call Makeup
CATEGORY
Fashion
Virtual Video Call Makeup
Potent Under-Eye Creams
CATEGORY
Fashion
Potent Under-Eye Creams
Light Therapy Face Masks
CATEGORY
Tech
Light Therapy Face Masks
Efficient Acne Treatment Devices
CATEGORY
Tech
Efficient Acne Treatment Devices
Teeth-Brightening Glosses
CATEGORY
Fashion
Teeth-Brightening Glosses
Electronic Eyebrow Makeup Applicators
CATEGORY
Tech
Electronic Eyebrow Makeup Applicators
All-in-One Luxury Serum Solutions
CATEGORY
Fashion
All-in-One Luxury Serum Solutions
Masculine Gen Z Fragrances
CATEGORY
Fashion
Masculine Gen Z Fragrances
Refillable Beauty Launches
CATEGORY
Eco
Refillable Beauty Launches
Croissant-Scented Perfumes
CATEGORY
Fashion
Croissant-Scented Perfumes
Zodiac-Inspired Nail Polishes
CATEGORY
Fashion
Zodiac-Inspired Nail Polishes
Roll-On Arnica Serums
CATEGORY
Fashion
Roll-On Arnica Serums
Three-Step Skincare Treatments
CATEGORY
Tech
Three-Step Skincare Treatments
Pride-Celebrating Nail Polishes
CATEGORY
Fashion
Pride-Celebrating Nail Polishes
Hybrid Plant-Based Lip Balms
CATEGORY
Fashion
Hybrid Plant-Based Lip Balms
Gen X Influencer Campaigns
CATEGORY
Fashion
Gen X Influencer Campaigns
Chocolate-Inspired Exfoliating Body Scrubs
CATEGORY
Marketing
Chocolate-Inspired Exfoliating Body Scrubs
At-Home Skincare Creators
CATEGORY
Tech
At-Home Skincare Creators
Rave-Inspired At-Home Manicures
CATEGORY
Fashion
Rave-Inspired At-Home Manicures
Vibrant Lip Plumping Shades
CATEGORY
Fashion
Vibrant Lip Plumping Shades
Squalane-Powered Liquid Primers
CATEGORY
Fashion
Squalane-Powered Liquid Primers
Hydrating Plant-Powered Lip Oils
CATEGORY
Fashion
Hydrating Plant-Powered Lip Oils
Light Therapy Face Masks
CATEGORY
Tech
Light Therapy Face Masks
Fridge-Fresh Cryo-Facial Masks
CATEGORY
Marketing
Fridge-Fresh Cryo-Facial Masks
Fruity Feminine Fragrances
CATEGORY
Fashion
Fruity Feminine Fragrances
Soft Plumping Glosses
CATEGORY
Fashion
Soft Plumping Glosses
Dollar Store Skincare Ranges
CATEGORY
Fashion
Dollar Store Skincare Ranges
Oversized Soap Bricks
CATEGORY
Fashion
Oversized Soap Bricks
Collagen Cleansing Balms
CATEGORY
Fashion
Collagen Cleansing Balms
Children's Program Nail Polishes
CATEGORY
Fashion
Children's Program Nail Polishes
Sun Protection Patches
CATEGORY
Lifestyle
Sun Protection Patches
Lipstick-Like Personal Perfumes
CATEGORY
Fashion
Lipstick-Like Personal Perfumes
Microdermabrasion Pore Vacuums
CATEGORY
Fashion
Microdermabrasion Pore Vacuums
4-in-1 Tubing Mascaras
CATEGORY
Fashion
4-in-1 Tubing Mascaras
Radiance-Boosting Tinted Moisturizers
CATEGORY
Fashion
Radiance-Boosting Tinted Moisturizers
Luxury Spa-Inspired Skincare Lines
CATEGORY
Fashion
Luxury Spa-Inspired Skincare Lines
Luxury Skincare Holiday Collections
CATEGORY
Marketing
Luxury Skincare Holiday Collections
Ultra-Luxurious French Perfumes
CATEGORY
Marketing
Ultra-Luxurious French Perfumes
Subtle Body Care Collections
CATEGORY
Lifestyle
Subtle Body Care Collections
Playful Doll-Themed Cosmetics
CATEGORY
Fashion
Playful Doll-Themed Cosmetics
Double Capsule Eye Serums
CATEGORY
Fashion
Double Capsule Eye Serums
Long-Lasting Satin Lipsticks
CATEGORY
Marketing
Long-Lasting Satin Lipsticks
Stunning Engraved Lipstick Collections
CATEGORY
Marketing
Stunning Engraved Lipstick Collections
Expressive Body Mists
CATEGORY
Fashion
Expressive Body Mists
3D-Printed Skin Supplements
CATEGORY
Fashion
3D-Printed Skin Supplements
Skincare Refill Pods
CATEGORY
Eco
Skincare Refill Pods
Solid Perfume Pens
CATEGORY
Fashion
Solid Perfume Pens
Evocative Weekday Fragrances
CATEGORY
Fashion
Evocative Weekday Fragrances
Melanin-Rich Skin Lotions
CATEGORY
Fashion
Melanin-Rich Skin Lotions
Gritty Fragrance Brands
CATEGORY
Fashion
Gritty Fragrance Brands
AI-Powered Skincare Devices
CATEGORY
Tech
AI-Powered Skincare Devices
AI-Generated Beauty Images
CATEGORY
Marketing
AI-Generated Beauty Images
AI-Generated Body Sprays
CATEGORY
Fashion
AI-Generated Body Sprays
Degreaser-Inspired Colognes
CATEGORY
Marketing
Degreaser-Inspired Colognes
Soft Lip Oil Sticks
CATEGORY
Fashion
Soft Lip Oil Sticks
Soothing Brightening Serums
CATEGORY
Fashion
Soothing Brightening Serums
Aromatic Anime-Themed Perfumes
CATEGORY
Fashion
Aromatic Anime-Themed Perfumes
High-Performance Eye Creams
CATEGORY
Fashion
High-Performance Eye Creams
Aromatic Rich Moisturizers
CATEGORY
Fashion
Aromatic Rich Moisturizers
Anti-Aging Retinol Eye Creams
CATEGORY
Fashion
Anti-Aging Retinol Eye Creams

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