AVEENO® boasts a multi-functional soothing sunscreen range called Protect + Soothe. The capsule features three ley products—the Protect + Soothe Mineral Sunscreen Stick Sensitive Skin SPF 50+, the Protect + Soothe Sensitive Skin Mineral Sunscreen SPF 30, and the Protect + Soothe Face Sensitive Skin Mineral Sunscreen SPF 30. Each formula provides daily sun protection and is ideal for consumers with sensitive skin, as the name might suggest. AVEENO® is a dermatologist-recommended brand.
Soothing sunscreen is definitely an important skincare item, especially during the summer when individuals need to protect themselves from harmful UVA and UVB rays. While the SPF 30 options combine the soothing capabilities of oats with 100% mineral active ingredients, the SPF 50+ formula boasts pure oat essence and 100% zinc oxide.
Image Credit: AVEENO®
Key Themes Behind This Trend
- Soothing Sunscreen
- The use of soothing ingredients in sunscreen formulations is a potential disruptive innovation opportunity.
- Multi-functional Sunscreen
- The development of multi-functional sunscreen products that offer both sun protection and other skincare benefits is a potential disruptive innovation opportunity.
- Sensitive Skin Sunscreen
- Creating sunscreen formulations specifically designed for sensitive skin is a potential disruptive innovation opportunity.
Where This Applies
- Skincare Industry
- The skincare industry can continue to innovate by incorporating soothing ingredients and creating multi-functional sunscreens.
- Sunscreen Industry
- The sunscreen industry can focus on creating more products designed specifically for those with sensitive skin to meet customer needs.
- Dermatology Industry
- The dermatology industry can continue to recommend and advocate for high-quality sunscreen products, such as AVEENO®'s Protect + Soothe range, to better protect patients from the harmful effects of sun exposure.
