Aromatic Rich Moisturizers

Sol de Janeiro's Delícia Drench Introduces a New Cheirosa 59 Scent

Sol de Janeiro is gearing up to add another beautifully scented product to its line of best-selling body butters and body mists, and Delícia Drench—with the all-new Cheirosa 59 fragrance—will soon join fan-favorite varieties in early 2024.

Delícia Drench by Sol de Janeiro shares the addictive scent of Cheirosa 59, which gets its unique characteristics from an aromatic trio of vanilla orchid, sugared violet and sheer sandalwood.

The brand teased Delícia Drench as its "richest, most nourishing body moisturizer" to date and it's a supportive skincare product that soothes dry skin and repairs the moisture barrier. Packaged in a deep purple tub, this super-nourishing body butter is set to become a go-to for supporting the health and comfort of skin during the cold and dry winter months, and the seasons beyond.

Aromatic Rich Moisturizers
Sol de Janeiro introduces Delícia Drench with a new scent, Cheirosa 59, offering an aromatic trio of vanilla orchid, sugared violet, and sheer sandalwood.
Supportive Skincare Products
Delícia Drench by Sol de Janeiro is marketed as the brand's richest and most nourishing body moisturizer, specifically designed to soothe dry skin and repair the moisture barrier.
Winter Skincare Essentials
Sol de Janeiro's Delícia Drench in a deep purple tub is positioned as a go-to body butter for maintaining healthy and comfortable skin during the cold and dry winter months.

Industries Being Reshaped

Beauty and Personal Care
Sol de Janeiro's introduction of Delícia Drench with the new scent Cheirosa 59 taps into the growing demand for aromatic rich moisturizers.
Skincare
Delícia Drench by Sol de Janeiro caters to the need for supportive skincare products that target dry skin and provide deep nourishment.
Winter Wellness
The launch of Delícia Drench by Sol de Janeiro positions the product within the winter skincare essentials market, offering a solution for cold and dry weather conditions.
SCORE
7.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 100%
Freshness 21%