Across multiple categories, brands are tapping into the transformative power of scent to launch mood-boosting products. From candles that infuse spaces with calming aromas to body care products enriched with invigorating notes, a diverse array of products now incorporate scents to help consumers shift into a different mental state.
A handful of brands are diving deeper into the science of scent and using neuroscientific principles to craft fragrance profiles that go above and beyond pleasant aromas. While Caftari is revolutionizing the wellness industry with candles to enhance mental well-being, Neuraé bases its luxurious skincare on cutting-edge neuroscience.
These products represent a deeper understanding of the impact of scent on emotions and memory, all the while offering simple ways for people to invite more feel-good moments into their daily lives.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
