Neuraé is a new brand inspired by neuroscientific research and it shares everything from serums and balms to creams and emulsions that support different states.
Neuraé, the upcoming launch from Sisley, is set to retail at a lower price point than Sisley’s core luxury offering. This is the first time that the family-owned company has launched a new brand and it taps into an emerging field of research to focus on the mind-skin connection.
The seven-piece skincare line is set to launch in France, Italy, Canada, the UK and the United States in early April, sharing four sub-lines—Harmonie, Énergie, Joie and Sérénité—that combine scent and texture to deliver mood-boosting benefits, and as a result, skin-boosting benefits as well.
Key Themes Behind This Trend
- Neuroscientific Skin-boosting Trends
- Incorporating neuroscientific research into skincare products to target mood-boosting benefits.
- Affordable Luxury Skincare Innovations
- Offering luxury skincare products at a lower price point to tap into new consumer segments.
- Mood-enhancing Beauty Products
- Developing beauty products that combine scent and texture for both emotional and skin benefits.
Where This Applies
- Luxury Cosmetics
- The luxury cosmetics industry can explore affordable yet premium skincare offerings inspired by neuroscientific research.
- Beauty Technology
- Beauty technology companies can create innovative products that enhance mood and skin wellness through neuroscientific principles.
- Wellness Retail
- The wellness retail sector can introduce mood-enhancing skincare lines that cater to the mind-skin connection for holistic beauty solutions.
