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Top 100 Fashion Trends in April

From Pastel-Hued Tech Accessories to Ornate Western Outerwear

— April 27, 2024 — Fashion
The 2024 fashion trends spotlight an industry at the crossroads of innovation, sustainability, and collaborative creativity. As brands navigate the evolving consumer landscape, three key trends have emerged as guiding lights for the future of fashion. Firstly, technological innovation paired with a commitment to sustainability is leading the charge, with advancements like 3D-printed sport shoes and recyclable materials reshaping production processes and product life cycles. This shift not only caters to the growing consumer demand for eco-friendly fashion but also sets new industry standards for environmental responsibility.

Secondly, the influence of health and wellness on fashion and beauty underscores a holistic approach to consumer goods, emphasizing products that support not just aesthetic appeal but also physical and mental well-being. This trend reflects a deeper consumer desire for products that align with personal health goals and lifestyle choices.

Lastly, the power of collaboration has never been more evident, with brands merging creativity across industries to launch artist-inspired footwear and celebrity-endorsed luxury lines. These partnerships not only enrich the fashion landscape with diverse influences but also offer consumers unique, often limited-edition pieces that celebrate individuality and cross-cultural connections. Together, these 2024 trends paint a picture of a fashion industry that is dynamic, conscientious, and relentlessly innovative.
9.8
Score
Popularity
Activity
Freshness
100
All-Natural Fragrance Collections
All-Natural Fragrance Collections
ARRAN Sense of Scotland Debuted its Vegan 'Naturals' Collection
<
99
De-Stressing Facial Moisturizers
De-Stressing Facial Moisturizers
Clarins' Multi-Active Day & Night Care Features Sea Holly Extract
<
98
Dramatically Shaped Luxe Sneakers
Dramatically Shaped Luxe Sneakers
Balenciaga Showcases a Look at its New Reptile Sneaker
<
97
Kefir-Powered Skin Barrier-Enhancing Primers
Kefir-Powered Skin Barrier-Enhancing Primers
Shiseido Launches the Revitalessence Skin Glow Primer
<
96
Revolutionary Eyebrow Serums
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
<
95
Fully Circular Fashion Brands
Fully Circular Fashion Brands
Reformation Aims to be 100% Circular by 2030 with 'RefRecycling'
<
94
Pigmented Skin-Caring Blushes
Pigmented Skin-Caring Blushes
BASMA Beauty Created The Cream Blush with Its TikTok Community
<
93
Remixed Buckled Moccasin Footwear
Remixed Buckled Moccasin Footwear
Clarks Originals Introduces the Wallabee T-Bar Shoe
<
92
Supercharged Skincare Concealers
Supercharged Skincare Concealers
Saie's Slip Tint Concealer Delivers Instant and Lasting Benefits
<
91
Progressive Spring-Ready Trail Footwear
Progressive Spring-Ready Trail Footwear
Merrell 1TRL Introduces a Look at its SS24 Collevtion
<
90
Luxe Thrillseeker Fragrances
Luxe Thrillseeker Fragrances
AMG Parfums Capture Elements of the AMG Universe
<
89
Convenient Kid-Friendly Sunscreens
Convenient Kid-Friendly Sunscreens
Sun Bum's Kids SPF 50 Clear Sunscreen Face Stick is Mess-Free
<
88
Brightening Antioxidant Sunscreens
Brightening Antioxidant Sunscreens
Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear
<
87
Multitasking Browning Lotions
Multitasking Browning Lotions
Instant Vacation is an SPF 30 Browning Lotion with Skin-Firming Oils
<
86
Fashion-Forward Hybrid Sneakers
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
<
85
Anime Merch-Inspired Apparel
Anime Merch-Inspired Apparel
Levi's Launches a New Collection Inspired by Mobile Suit Gundam
<
84
Comfort-Focused Work Footwear
Comfort-Focused Work Footwear
Timberland PRO is Launching a New Collection of Hospitality Footwear
<
83
Vegan-Friendly Champagne Accessories
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
<
82
Blockchain-Enhanced Tee Designs
Blockchain-Enhanced Tee Designs
9dcc Makes a Bold Statement with F*CK FIAT Limited Edition Tee
<
81
Skin-Inspired Socialite Scents
Skin-Inspired Socialite Scents
Cosmic Kylie Jenner Has an Amber Floral Aroma
<
80
Peptide-Infused Haircare
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
<
79
Female-Led Swimwear Brands
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
<
78
One-of-One Clothing Collections
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
<
77
Blue-Tonal Makeup Products
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
<
76
Luxe Textile Perfumes
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
<
75
Revolutionary RF Microneedling Systems
Revolutionary RF Microneedling Systems
Xcite Tech Debuted the Sylfirm X RF Microneedling Treatment
<
74
Clean Ingredient Skincare Collections
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
<
73
Ultra-Chic Red Activewear Lines
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
<
72
Romantic Size-Inclusive Intimates
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
<
71
Tubular Flexible Runner Belts
Tubular Flexible Runner Belts
The FlipBelt Running Belt Stretches to Store Items
<
70
Glossy Stealthy Tonal Sneakers
Glossy Stealthy Tonal Sneakers
Junya Watanabe MAN Updates the New Balance URC42 Sneaker
<
69
Dynamic Collaborative Breathable Shoes
Dynamic Collaborative Breathable Shoes
OPEN YY Presents a Joint PUMA Speedcat Sneaker
<
68
Easter-Inspired Personal Care Lines
Easter-Inspired Personal Care Lines
The Lush Easter Collection Boasts Fun, Non-Chocolate Treats
<
67
Durable Sustainability Trail Shoes
Durable Sustainability Trail Shoes
The norda 001 Cinder Trail Shoes Have a Bio-Dyneema Upper
<
66
Delicate Strawberry Print Bikinis
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
<
65
Aerodynamic Professional Cyclist Helmets
Aerodynamic Professional Cyclist Helmets
The Giro Aerohead II is Designed around Optimizing Speed
<
64
Adventurous Outdoor Sandal Collections
Adventurous Outdoor Sandal Collections
Birkenstock Presents the Outdoor Sandal Collection for SS24
<
63
Brand Anniversary Timepiece Models
Brand Anniversary Timepiece Models
The Seiko Prospex 100th Anniversary Celebrates a Classic
<
62
Revived Archival Skate Sneakers
Revived Archival Skate Sneakers
Vans Brings Back the Speed LS Sneaker Model with a Modern Update
<
61
Remixed Technical Sneaker Collaborations
Remixed Technical Sneaker Collaborations
HOKA and END. Join Forces on Two Collaborative Shoes
<
60
Surf Shoe-Inspired Spikey Footwear
Surf Shoe-Inspired Spikey Footwear
The PUMA Mostro Gets a New Vibrant Textural Update
<
59
Chunky Perforated Sneaker Designs
Chunky Perforated Sneaker Designs
Crocs Unveils the Nova Trek Sneaker with Breathable Holes
<
58
Off-Grid All-Terrain Sneakers
Off-Grid All-Terrain Sneakers
The Tropicfeel All-Terrain Collection Has High-Performance Features
<
57
Pastel-Hued Tech Accessories
Pastel-Hued Tech Accessories
These New Apple Accessories are for the iPhone and Apple Watch
<
56
Ornate Western Outerwear
Ornate Western Outerwear
Boot Barn's Wonderwest Birch Studded Denim Jacket Makes a Bold Statement
<
55
Advanced AI Skincare Solutions
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
<
54
Sustainable Beauty Bars
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
<
53
AI Outfit Search Engines
AI Outfit Search Engines
'I Have Nothing to Wear' Uses AI to Spark Fashion Inspiration
<
52
Collaborative Sports Club Fashion
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
<
51
Sleek Monochromatic Hiking Sneakers
Sleek Monochromatic Hiking Sneakers
HOKA's Tor Summit 2 Sneakers Get a New Update
<
50
At-Home Dark Spot Peels
At-Home Dark Spot Peels
Dermalogica Introduces the Powerbright Dark Spot Peel
<
49
Minimal Collaborative Tennis Sneakers
Minimal Collaborative Tennis Sneakers
Roger Federer and On Release the ROGER Clubhouse Pro
<
48
24K Gold Skincare Collections
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
<
47
Phosphorescent Color-Changing Jackets
Phosphorescent Color-Changing Jackets
The Vollebak Firefly Jacket is Crafted with Five Layers
<
46
Vegan-Certified Baby Skincare Lines
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
<
45
Wilderness-Inspired Soap Collections
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
<
44
Merged Hybrid Basketball Shoes
Merged Hybrid Basketball Shoes
The Air Jordan 2/3 Sneaker Boasts a Hybrid Design Language
<
43
Barrier-Boosting Bodycare
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
<
42
Charitable Underwater Photographs
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
<
41
Scalp-Caring Smart Hairdryers
Scalp-Caring Smart Hairdryers
The Dyson Supersonic Nural is Compact with a Specialized Scalp Mode
<
40
Doll-Inspired Wedding Collections
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
<
39
Celebratory Cocktail Charms
Celebratory Cocktail Charms
Baileys x Ian Charms Created Style Accessories for St. Patrick's Day
<
38
Nature-Inspired High Jewelry Collections
Nature-Inspired High Jewelry Collections
CHAUMET Launches the Un Air De Chaumet Capsule
<
37
Infrared Light-Converted Warm Jackets
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
<
36
Moisturizing Unscented Deodorants
Moisturizing Unscented Deodorants
Trader Joe's Unscented Deodorant Features Arrowroot Powder
<
35
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
34
Celebrity-Approved Luxury Fashion Lines
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
<
33
10 Ingredient Exfoliating Serums
10 Ingredient Exfoliating Serums
Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM
<
32
Spa-Style Body Care
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
<
31
Sunset-Inspired Technical Sneakers
Sunset-Inspired Technical Sneakers
HOKA Introduces the Cielo x1 with a Vibrant Colorway
<
30
Weatherized Nubuck Leather Sneakers
Weatherized Nubuck Leather Sneakers
HOKA Unveils a the Tonal Tor Ultra Lo Sneaker Model
<
29
Premium Technical Runners
Premium Technical Runners
New Balance Rebel V4 Boasts Fuelcell Foam for Maximum Propulsion & Speed
<
28
Recyclable Material Sneakers
Recyclable Material Sneakers
The Salomon Xt Pu.re Advanced is Modernly Stylish and Functional
<
27
Hair Vitality Supplements
Hair Vitality Supplements
Centred's Hair Growth Vitamins Nourish Locks from Within
<
26
Cutesy Anime Travel Products
Cutesy Anime Travel Products
The Pokémon Travel Gear from Village Vanguard is Comforting
<
25
Age-Appropriate Skincare Campaigns
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
<
24
Whimsical Doll-Inspired Accessories
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
<
23
Ingenious De-Influencing Ads
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
<
22
Athlete-Specific Skincare Lines
Athlete-Specific Skincare Lines
Mil Usos Boasts High-Performance Total Body Care for Athletes
<
21
Varied Stylish Supportive Pumps
Varied Stylish Supportive Pumps
Aldo Unveils its STESSY Series with Comfortable Insole Technology
<
20
Artist-Inspired Footwear Partnerships
Artist-Inspired Footwear Partnerships
OTW by Vans Introduces Its Collaboration with Sterling Ruby
<
19
Ultra-Light Glass Handbags
Ultra-Light Glass Handbags
The Coperni Air Swipe Bag is Composed of 99% Air and 1% Glass
<
18
Performance Mountain-Running Shoes
Performance Mountain-Running Shoes
Arc'teryx's Sylan is a Provides Comfort and Confidence
<
17
Updated Collaborative Tech Sneakers
Updated Collaborative Tech Sneakers
HOKA Joins END. on a Joint Mafate Speed 2 Sneaker Model
<
16
High-End Eau de Parfums
High-End Eau de Parfums
The Maker's Fire Eau De Parfum is Available at Beauty Marketplace Sephora
<
15
3D-Printed Winter Sport Shoes
3D-Printed Winter Sport Shoes
This Bobsled Footwear Features 3D-Printed Outsoles
<
14
Captivating Cherry Fragrances
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
<
13
Vintage-Inspired Elevated Accessories
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
<
12
RFID-Enabled Sport Sneakers
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
<
11
Remixed Technical Trail Sneakers
Remixed Technical Trail Sneakers
Nike ACG Presents a Revamped Mountain Fly Low 2 Sneaker
<
10
Performance-Focused Training Sneakers
Performance-Focused Training Sneakers
The On Cloudpulse Shoe is The Ultimate Gym Companion
<
9
Brightening Prebiotic Sunscreens
Brightening Prebiotic Sunscreens
Herbivore's Star Seed Sheer Glow Mineral Sunscreen is Skin-Caring
<
8
Luxe Neuroscientific Skincare
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
<
7
Fabulous Fashion Ad Campaigns
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
<
6
Neutral-Colored Y2K Sneakers
Neutral-Colored Y2K Sneakers
The Nike P-6000 Premium Balances Millennium Style with Modern Colors
<
5
Pastel Anime-Themed Fashions
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
<
4
Lightweight Agile Runners
Lightweight Agile Runners
The Vertex Alpine is a Complete Rethinking of the Approach Shoe
<
3
Sculpted Foam Recovery Shoes
Sculpted Foam Recovery Shoes
The New Balance Fresh Foam X RCVRY Weighs 8.5-Ounces
<
2
Insight-Driven Off-Road Footwear
Insight-Driven Off-Road Footwear
The New Balance Fresh Foam X Hierro v8 Prioritizes Trail Comfort
<
1
Post-Climb Shoes
Post-Climb Shoes
The Arc'teryx Kragg is Made for Quick Approaches, Belay Wear, and Comfort
<