BYOMA is applying its expertise in barrier-boosting skincare products to a new line of BYOMA Body products that recognize that 91% of skin is below the neck. This below-the-neck skincare line is affordable, accessible and approachable and it shares clinically proven formulas powered by barrier-building complexes.
In the lineup, there are lotion-based, oil-based and wash-off formulas, each of which taps into the power of a different complex. While the Hydrating Body Wash is enriched with a skin-mimicking Tri-Ceramide Complex with the optimized ratios of ceramides, fatty acids and cholesterol, the Brightening Body Wash boasts a Prebiotic Complex that blends xylitol, rhamnose and glucomannan.
BYOMA Body's potent whole-body skincare solutions also include everyday solutions like a Nourishing Body Oil and a Smoothing Body Polish.
What's Driving This Trend
- Barrier-boosting Skincare Expansion
- Exploring opportunities to expand barrier-boosting skincare products to below-the-neck formulations.
- Complex-based Bodycare Solutions
- Developing bodycare solutions utilizing different complexes for varied skin benefits.
- Whole-body Skincare Innovations
- Creating holistic skincare solutions for the entire body beyond traditional face care products.
Who This Affects Most
- Beauty and Personal Care
- Innovating within the beauty and personal care industry to cater to below-the-neck skincare needs.
- Cosmetics and Skincare
- Exploring new formulations and application methods within the cosmetics and skincare industry for full-body skincare solutions.
- Health and Wellness
- Expanding offerings in the health and wellness industry to include comprehensive skincare solutions for overall skin health.
