The change in season always sees the market swell with new product launches related to personal care, which is exactly what we're seeing within this collection of April 2024 cosmetics trends. The spring is seeing brands, influencers and socialites alike debut new scents as seen with Kylie Jenner's Cosmic perfume and Huda Beauty's Easy Bake Eau de Parfum, which have distinct inspirations. A big theme within the collection is always luxury in the shower as brands tape into everyday indulgence with products like the Olay Indulgent Moisture Body Wash and the African Pride Feel It Formula Collection.
These April 2024 cosmetics trends also include a few notable mentions when it comes to men's skincare like the PAPATUI collection from Dwyane Johnson and the Grooming Lounge Whisker Sauce Beard Conditioner. These products hone in on some of the most important topics when it comes to male grooming including facial hair maintenance and even tattoo care.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
